Email Content Manager

Called to K-LOVE

Inspiring People to Move Closer to Jesus

At K-LOVE every role is ministry.

We hire first for ministry alignment and a shared commitment to our faith mission vision and values. We then seek talented professionals who can use their God-given gifts skills and experience to serve with excellence.

If you love Jesus and are called to be part of a ministry that places Christ at the center of everything we do we invite you to explore this opportunity. If your heart aligns with our mission and you possess the knowledge skills and abilities needed for the role please keep reading.

This isnt just planning email marketing campaigns.

Its stewardship of the message.

Inspiring people to move closer to Jesus.

The Email Content Manager provides leadership for the creation distribution optimization and reporting on branded and campaign content across the email channel. This role is responsible for daily email execution using the Braze platform to build audience segments build emails manage campaigns and monitor and report on performance.

The Email Content Manager works within the Marketing Department to service stakeholders (e.g. Radio Programming Live Events Donor Engagement Technology Books Movies and Podcasts) and works alongside the digital team focused on websites apps and social media.

This is an onsite role in Franklin TN

Please share samples of work.

Heres some of what you will be doing...

• Plan build test schedule send and monitor email marketing campaigns.
• Maintain and manage an editorial calendar to plan organize and schedule email campaigns ensuring consistent communication cadence and alignment with broader marketing initiatives.
• Improve orchestrate and create emails utilizing provided copy graphics links and other assets.
• Understand and help create rich user experiences involving email and digital platforms.
• Build edit and improve audience segments for emails.
• Identify recommend and implement best practices for improving engagement rates and optimize campaign results.
• Devise and conduct A/B tests to determine areas to improve subject lines copy design and images.
• Analyze and report on email metrics.
• Work with in project management software (e.g. Wrike) to track progress on graphics copy links and collaborate with designers producers and other channel managers.
• Connect and add audience data from internal or third-party data sources.
• Work with stakeholders for all touchpoints of a users journey in an email campaign (e.g. landing page form confirmation message confirmation email follow-up email etc.) using clear engaging and persuasive language.
• Learn and adhere to best practices for email campaigns and industry standards.
• Grow email subscriber lists for K-LOVE brands (i.e. K-LOVE Air1 Goodsource K-LOVE Kids).
• Perform other duties as assigned.

Heres some experience and skills we are seeking...

• Bachelors degree in digital marketing Marketing Digital Media Studies Computer Science Communications or a combination of education/training with relevant experience required.
• Minimum three years experience in email or digital marketing.
• Experience creating optimizing distributing and managing email campaigns.
• Experience using email marketing platforms; experience with Braze preferred.
• Experience developing audience segments and automation strategies.
• Knowledge of Adobe Creative Cloud including Photoshop preferred.
• Experience with project management tools (e.g. Wrike) preferred.
• Experience in digital campaign development with an understanding of performance metrics best practices and digital trends (e.g. SEO best practices).
• Experience with A/B testing and implementation of strategies to improve email performance preferred.
• Knowledge of HTML preferred.
• Ability to learn and master new software.
• Solid understanding of copywriting formatting and distributing content digitally.
• Detail oriented with experience in AP Style a plus.
• Naturally inclined to make things simpler and more intuitive sensitive to how UI can help users sensitive to color layout space icons and visual hierarchy.
• Ability to look toward the future to keep digital properties cutting-edge and ready for the evolving digital landscape.
• Highly motivated individual who can work in the details while ensuring the overall program is on strategy.
• A collaborative and flexible style with strong service mentality. Need to be seen as a team player.
• Excellent interpersonal skills with the ability to develop sincere business/ministry relationships.
• Strong written and verbal communication and presentation skills.
• Demonstrated commitment to the social sector with a passion for our mission and values.

What can we offer you

Someof our benefits package includes:

• Medical Insurance Vision Insurance and company paid Dental
• Company paid life insurance and short term/long term disability insurance
• Company 401k with a generous company match
• Parental leave with Baby Bonding pay
• Generous paid vacation sick leave and holiday time off
• Amazing company culture that includes exclusive access to concerts movie premieres media industry and events.

As an Equal Opportunity Employer K-LOVE makes employment decisions based on merit and other legitimate reasons. The Company is committed to a diverse and inclusive work environment and the promotion of equal employment opportunities regardless of protected class characteristic or status. However K-LOVE is also a religious non-profit organization where all team members contribute to the Companys mission of encouraging our audiences to have a meaningful relationship with Christ. Thereforepursuant to the Civil Rights Act of 1964 Section 702 (42 U.S.C. 2000e I(a)) K-;LOVE has the right to hire only candidates who agree with the Companys Statement of Faith. Also as a religious non-profit organization the Company is not governed by the CA Fair Employment and Housing Act.