Account Manager

This role is based in our Orlando FL office. 

Job Summary/Responsibilities

Key Performance Indicators

• Achievement of sales revenue targets within timelines
• Number of effective calls and client meetings made per week
• Exhibitor satisfaction levels
• Timely & accurate reporting of sales results and activities

Main Duties & Responsibilities:

Sales and Account Management

• Achieve and exceed set revenue targets for the assigned products and events in accordance with the sales plan
• Work independently and with line manager to create strategic plans to achieve revenue goals by generating new sales ideas and researching new markets and trends
• Identify prospect and secure digital sponsorship opportunities across multiple platforms including event websites mobile event apps email campaigns webinars virtual components and digital advertising placements
• Present customized digital sponsorship packages that align with client marketing objectives demonstrating clear ROI through audience reach engagement metrics and brand visibility
• Manage the full sales cycle for digital sponsorship products from initial outreach through contract negotiation closing and post-event performance reporting
• Domestic and International travel to meet customers and attend trade shows may be required
• Success will be measured on weekly activity levels i.e. Consistently making a minimum of 55-65 calls per day or 2 hours of Constructive talk time sales against target and new business leads
• Build and maintain strong client relationships
  • Customer retention
    • Understand clients objectives and support them to achieve these through the event campaign
    • Regular contact with existing clients throughout the event cycle
    • On-site account management to achieve high exhibitor satisfaction levels
    • Ensure tracking and communicate digital sponsorship campaign performance metrics to demonstrate value and inform renewal strategies
  • New business
    • Developing new business and revenue streams including sponsorship and other non-square meter revenue sources through market research telephone contact industry networking and client meetings
    • Proactively up-sell and cross-sell digital sponsorship opportunities to existing exhibition clients as part of integrated marketing solutions
    • Prospect new-to-file digital-only sponsors who may not exhibit but seek targeted audience engagement
• Collaborate with marketing and digital teams to create compelling sponsorship proposals that showcase audience demographics engagement data and competitive advantages
• Collaborate with internal teams including marketing operations international team and event management to ensure customer needs are met and sales goals are achieved
• Maintain accurate and up-to-date sales pipeline activity and customer data within Salesforce to track progress forecast revenue and ensure effective follow-up

Management and Reporting

• Data capture of sales activities/calls and updating the CRM
• Completion of sales progress reporting (e.g. revenue vs target activity reporting etc.)
• Monitor the debt reports and assist the finance team with revenue collection
• Provide the marketing team with market intelligence to assist with exhibitor and visitor promotional campaigns
• Stay current on digital advertising trends sponsorship best practices and emerging platforms to provide innovative solutions to clients
• Continually monitor and research the market using online resources gaining customer feedback attending competitor events where appropriate and industry networking
• Awareness and understanding of floor plan optimization
• Effective communication with other internal departments including operations marketing finance to maximize client experience
• Function as an integral part of overall show management effort in performing additional duties as required

Qualifications :

Qualifications

• 3 years of sales or business development experience in media sponsorship or B2B event sales ideally in pharmaceutical healthcare or related industry
• Proven experience selling digital advertising sponsorships or integrated marketing solutions
• Bachelors degree in Business or similar related field
• Strong ability to negotiate effectively handle objections and close deals with a consultative value-based approach
• Demonstrated success in managing and closing high-level business in a fast-paced target-driven environment
• Creative and analytical thinker capable of developing tailored solutions for customers based on their needs and industry trends
• Strong understanding of digital marketing metrics including impressions click-through rates engagement metrics conversion tracking and ROI measurement
• Ability to articulate value propositions for digital sponsorship opportunities and create data-driven presentations
• Ability to think strategically manage client relationships and identify new sales opportunities that drive long-term business growth
• Strong organizational skills with the ability to manage multiple priorities and maintain accountability for personal sales targets and team goals
• Ability to work autonomously balancing individual responsibilities with team collaboration
• Proficient in MS Office (Word Excel PowerPoint) and CRM systems specifically Salesforce to manage sales activities track customer information and report on performance
• Familiarity with analytics platforms (Google Analytics social media insights event app analytics) is a plus
• Motivated to continuously learn and stay informed about industry trends products and developments to remain competitive in the marketplace
• A team-oriented mindset with the ability to work closely with cross-functional teams to meet customer needs and contribute to company-wide sales objectives
• Willing and able to travel up to 30% of the time to meet clients attend industry events and build business relationships

Desirable

• Awareness of exhibition production
• Experience of growing and developing new markets and products
• Tele-sales media sales or exhibition background
• Experience with virtual/hybrid event sponsorship sales
• Background in digital media sales or B2B digital marketing
• Relevant pharmaceutical or healthcare industry knowledge
• Understanding of event cycles
• Spanish speaking
• Portuguese speaking

Additional Information :

We believe that great things happen when people connect face-to-face. Thats why we work in-person with each other or with customers and partners three days a week or more. When youre not spending time together in one of our offices or other workplaces like at an Informa event you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at

Our benefits include:

• Great community: a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active colleague groups and networks promoting a positive supportive and collaborative work environment
• Broader impact: take up to four days per year to volunteer with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years plus 10 national holidays a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits including a 401k match health vision and dental insurance parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance mental health first aiders free access to a wellness app and more
• Recognition for great work with global awards and kudos programs
• As an international company the chance to collaborate with teams around the world

The salary range for this role is $75000 $85000  based on experience. 

This posting will automatically expire on 11/13/2026

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and or in the advertised position please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.

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Remote Work :

No

Employment Type :

Full-time