Business Information Lead Generation Specialist Manager position

MISSION :

In this role you will be responsible for developing and executing strategic demand and lead gen initiatives and maximize revenue growth to support the business objectives.

MAIN RESPONSIBILITIES:

• Plan direct and execution of the marketing and communication strategy and programs to increase customer interest and demand for products and services;
• Liaise with the Global Marketing team in building and supporting use cases targeted to specific customer verticals (Account Based Marketing);
• Liaise with local market Marketing resources and key stake holders in connection with campaigns and events plan and develop a yearly marketing activity calendar based on the prioritized initiatives goals and activities originating from the strategy;
• Development of relevant content to support use cases in order to drive targeted marketing campaigns;
• Support the delivery of all the required assets collateral and campaigns.
• Oversee the creation and implementation of new initiatives based on business needs;
• Implement and improve key marketing systems (Eloqua) to drive lead generation and lead qualification;
• Build sales pipeline for business units broad range of products and services using marketing services delivery teams offering;
• Provide reports to management on marketing campaign performance and results (leads generation and lead conversion);
• Interpret marketing and customer data to identify new opportunities to best target business customers;
• Analyze and optimize campaign results and perform quarterly post mortems.

Qualifications :

• At least 5 years of experience of B2B marketing demand generation in Asia Pacific in Data - Business Intelligence solutions providers Trade Technology Rating Agencies industries;
• Bachelors degree in Marketing or Communications or a related field.
• Self-improvements / development with Digital marketing experience certificates
• Experience of producing multi-channel marketing plans to generate brand awareness and leads for business development;
• Experience on both business and agency side advantageous.
• Experience in using marketing technology such as CMS marketing automation (Eloqua) and CRM Adobe Canva HTML;
• Experience of managing paid media social and events;
• Good analytical skills;
• Highly organized & project management skills;
• Excellent communication skills;
• Strong collaboration & stakeholder management skills;

Additional Information :

• Hybrid working model after the first month
• Great place to work: central and modern office 
• Opportunities to learn: budget every year for training languages platform e-learning platform dedicated development program
• Career opportunities: Opportunity to build your career (both locally and internationally) in a large global company one of the world leaders in its field
• Health care

Remote Work :

No

Employment Type :

Full-time