Senior Analyst

WHO WE ARE:

We are RAPP world leaders in activating growth with precision and empathy at scale.

As a global next-generation precision marketing agency we leverage data creativity technology and empathy to foster client growth. We champion individuality in the marketing solutions we create and in our workplace. We fight for solutions that adapt to the individuals needs beliefs behaviors and aspirations.

We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT:

At RAPP our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data connected content and connected decisioning.

Our data analysts identify who that person is our strategists understand what they want and our award-winning technologists and creatives know how to deliver it ensuring were able to activate authentic customer connections for our clients.

Part of Omnicoms Precision Marketing Group RAPP is comprised of 2000 creatives technologists strategists and data and marketing scientists across 15 global markets

YOUR ROLE:

As a Senior Analyst you are responsible for contributing to projects that help answer complex strategic questions using data; for persuading our clients to follow the right data-driven strategy; for helping continue our growth.

The Senior Analyst leverages a comprehensive set of tools and statistics knowledge to inform our CRM experience and testing strategy and evaluate impact of our marketing programs.

You will continuously seek out learn about and actively use new techniques technologies tools and methods and be able to apply this experience to innovate new solutions aligned with client needs. Resourcefulness curiosity passion and fearlessness are required traits of all departmental employees.

You are ready to jump in. Find problems. Fix them. Build relationships. Imagine new solutions. Invent them. Do whatever it takes to go above and beyond. And stand up for individuality.

YOUR RESPONSIBILITIES:

• Examines data that facilitates opportunities and insights within the customer journey including but not limited to paths to HVAs and understanding drop off rates through the conversion funnel
• Develops data-driven hypothesis on performance of lead journeys
• Develop single and multivariate test designs ongoing reporting and final result readouts with clear winners and next steps
• Manage documentation on previous current and on-going tests
• Collaborate with data science team to maintain and enhance PEGAs NBA decisioning models
• Collaborates with Strategy Enablement Technology and Data Science Teams
• Closely works within broader team to improve data fidelity availability and accessibility for reporting and analysis
• Drives efficiencies by working to automate repetitive processes
• Supports QA/QC function across all data-driven endeavors thereby ensuring maximum impact from our analysis and minimum chance for erroneous conclusions
• Contributes to workflow efficiency improvements and more effective ideation by cultivating new learning tools sources and resources

REQUIRED SKILLS:

• Bachelors degree Math / Statistics Data Science Finance or other related degree/ equivalent experience
• Minimum 5-7 years Marketing analytical experience or similar work
• Hands on experience using SQL to extract and manipulate data for analysis
• Hands on experience with Python for statistical experiment design readout and model development
• Proficient in MS Excel PowerPoint to help interpret the data and present a story to client
• Experience with PowerBI Tableau or similar dashboarding tools preferred
• Hands on experience with PEGA decisioning tool and reporting capabilities
• Be imaginative and have a practical approach to problem solving
• Ability to garner insights from large raw data sets
• A self-starter with a good work ethic capable of building good working relationships with clients as well as other team members
• Recognizes the value that different perspectives and cultures bring to an organization and seeks to understand those different perspectives and cultures
• Contributes to a work culture where differences are valued and supported

Our hybrid work model:

RAPPs current hybrid model is designed to enable in-person connections and collaboration that is core to our culture while also supporting flexibility for all employees. As such we have the option to work from home two days per week if wed like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance 401(k) stock options Healthcare & Dependent Flexible Spending Accounts vacation sick and personal days and positive activism days paid parental leave and disability benefits. For more information regarding Omnicom benefits please visit . A reasonable estimate of the salary for this role at the time of posting is $85000 - $94000. This range is specific to Chicago and multiple factors are considered in making compensation decisions including but not limited to: skill set experience and training certifications; etc. This is an exempt position. If your requirements fall outside of this range you are still welcome to apply.

As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability veteran status.

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.