SEO Manager
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Job Summary
At Baselane our mission is to empower landlords with tools and insights to help them save time increase their returns and grow their investment portfolios. Traditional financial institutions have been a growth limiter for landlords - we are looking to change that. We are building the future of financial services for the 12 million landlords and real estate investors who own over 25 million homes in the United States.
We are a rapidly growing banking and financial management platform for individual landlords and real estate investors. Backed by leading FinTech investors including Matrix Partners Activant Capital Collaborative Fund Conversion Capital Diagram Ventures ThomVest and many FinTech leaders from PayPal eBay Google and more.
The SEO Manager sits on the Growth Marketing team and is responsible for owning Baselanes organic search strategy including content and technical SEO infrastructure. You will own infrastructure across - ensuring our products are discoverable performance and well-positioned in an evolving search landscape. This role is extremely collaborative and will work across various teams including Growth Brand Content and Operations.
You will have the opportunity to own Baselanes organic search strategy and drive initiatives that impact core company metrics. Youll be given bandwidth to dive deep into AI infrastructure and build systems to automate repetitive tasks. Youll maintain the voice of the customer in our communication while holding a high bar for performance attainment. If you thrive in a fast-paced environment can manage several complex projects are excited to tinker with AI agents and want to play a pivotal role in shaping the next phase of our growth journey then Baselane is the place for you.
Define and own the vision strategy and roadmap for SEO/GEO growth tools identifying and scaling new organic opportunities to drive new user acquisition and expansion.
Evolve continuously by leveraging AI tools in-depth data insights user research and competitive intelligence to deliver impactful solutions quickly and at scale.
Define ambitious growth goals own performance against key metrics and leverage data/user insights to proactively identify optimization opportunities for growth tools and features.
Partner closely with product team to stay on top of the latest product explorations and champion our users needs
Develop content briefs and strategy to hit your monthly targets with support from AI agents and the content team
Collaborate effectively with operations design content and marketing teams ensuring seamless technical execution aligned with user needs and business goals.
Proactively monitor industry trends search algorithm updates emerging technologies and competitor strategies to ensure our growth engine remains at the cutting edge.
You bring 5 years of experience in SEO/GEO
Youve tinkered with AI agents via Claude Managed Agents Openclaw N8N etc and have gone deep in experimentation
Deep understanding of SEO/GEO best practices search engine algorithms and digital marketing trends with a strong grasp of the ever-evolving search landscape.
Experience working with and/or managing a team of content/copy writers to achieve a content SEO strategy that you built
Experience with web and mobile app architecture optimization and its intersection with SEO
Proficient in using SEO analytics tools including Google Search Console Looker SEMrush Ahrefs Screaming Frog and Google Analytics among other industry-standard platforms.
Highly impact-focused with a demonstrated history of delivering concrete results
Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams and clearly convey complex topics to a diverse array of stakeholders
Extremely proactive with the ability to initiate and execute complex projects independently.
Have partnered with product design data science and engineering teams to enhance web experiences and ensure seamless marketing-to-product integration
Ability to inspire and get buy-in to influence the roadmap.
Creative thinker with system-level problem-solving skills and an AI-first mindset.
Familiarity with HTML CSS JavaScript and other front-end web programming language
Competitive compensation
Equity - Ownership in what we are building!
High-quality Medical Vision and Dental Insurance
Life Insurance and Disability Coverage
Generous time off
Flexible working hours and location
Remote working stipend to set up a home office
Regular social events
Required Experience:
Manager
About Company
Gain clarity and control of your rental property finances with simplified banking, accounting, and automated rent collection all-in-one. Sign up with Baselane for Free!
