Manager, Social Media

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history and D2L is at the heart of that fundamental shift.

New models of teaching and learning enable a personalized student-centric experience and deliverimproved retention engagement satisfaction and results for learners of all ages in schools campuses and companies.

D2L is disrupting the way the world learns by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly by giving customers a platform that is easy flexible and other company provides a solution as robust and innovative as D2L.

D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns and by doing so we will help improve human potential globally.

Every application we receive is personally reviewed by a member of our Talent Acquisition team - yes a real person looks at your resume! While we use AI tools internally to streamline tasks like meeting notes summaries and administrative work these tools never rank resumes make hiring decisions or influence candidate evaluations.

General Description:

D2Ls Manager Social Media partners with the broader marketing team to develop execute and continuously enhance a best-in-class social media strategy that strengthens D2Ls brand presence across organic addition to overseeing and managing all organic social media activities this role is responsible for leading D2Ls employee social media advocacy program empowering employees to amplify the companys brand and thought leadership.

Working under the VP Corporate Marketing this role ensures D2Ls social media strategy aligns with the companys brand messaging and businessobjectives. The Senior Social Media Manager develops and executes content and campaigns that drive brand awareness engagement and inbound traffic while overseeing D2Ls organic social channels employee advocacy program and Social Media Specialist.

Major Responsibilities:

• Own D2Ls global social media strategy editorial calendar and channel roadmap to drive brand awareness engagement audience growth and search visibility.
• Lead D2Ls day-to-day social media initiatives across all corporate channels ensuring content and campaigns align with business priorities and brand standards.
• Lead mentor and develop the Social Media Specialist through coaching performance management career development and ongoing feedback.
• Establish team goals priorities KPIs and workflows that align with broader marketing and businessobjectives.
• Manage team capacity intake and prioritization to deliver high-quality social campaigns and content at scale.
• Oversee all social media deliverables ensuring consistency quality brand alignment andtimelyexecution.
• Own D2Ls employee advocacy strategy and program enabling employees and executives to amplify thought leadership and corporate messaging.
• Develop and execute executive social media strategies that strengthen executive visibility and position D2L leaders as trusted voices in the industry.
• Partner cross-functionally with Brand Product Marketing Corporate Communications Demand Generation Regional Marketing People & Culture and other stakeholders to deliver integrated marketing campaigns.
• Lead social media strategy and execution for global events product launches corporate announcements and integrated marketing initiatives.
• Manage D2Ls organic social media budgetallocatingresources to maximize reach engagement and business impact.
• Serve as the organizations social media subject matter expert advising stakeholders on platform best practices governance emerging trends and AI-enabled opportunities.
• Build and nurture engaged online communities by fostering meaningful conversationsmonitoringbrand reputation and strengthening audience relationships.
• Establish andmaintainsocial media governance guidelines workflows and best practices to ensure consistent execution across the organization.
• Monitor platform trends algorithm updates and emerging technologies to continuously evolve D2Ls social media strategy.
• Own social media analytics reporting and performance measurement providing actionable insights and strategic recommendations to improve ROI and business outcomes.
• Influence senior stakeholders bydemonstratingthe value of social media as a strategic marketing channel that supports corporate brand product and demand generationobjectives.

Competencies:

• People Leadership: Ability to lead coach and develop high-performing teams while driving accountability and engagement
• Operational Leadership: Ability to scale processes prioritize effectively and manage team workflows
• Influence: Ability to influence cross-functional stakeholders and advocate for social strategy at senior levels
• Social Media Strategy Development: Creating a comprehensive social media strategy that aligns with the companys goals and target audience.
• Content Creation: Designing and curating creative and engaging content including graphicsand written posts that resonate with the target audience.
• Community Management: Interacting and engaging with the online community responding to comments messages and inquiries ina timelyand professional manner.
• Social MediaCrisis Management:The ability to stay calm under pressure make quick decisions and effectively communicateon social mediaduring crisis situations is crucial.
• Strategic Thinking: Developing long-termEDUcommunication strategies that align with organizational goals and adapt to changing circumstances is important for success.
• Creativity: Finding innovative ways to tell the organizations story and capture the attention of the target audience is a valuable skill.
• Social Listening:Monitoringsocial media platforms to understand trends user sentiment and brand mentions.
• Platform Expertise:Demonstratinga deep understanding of various social media platforms and their unique features.
• Hashtag and Trend Utilization:Leveragingtrending topics and hashtags to increase visibility and engagement.
• Social Media Policy Compliance:Ensuring adherence to company social media policies and guidelines.
• Collaboration: Coordinating with departments suchMarketingPnC Sales to align social media efforts with broader organizational goals.
• A/B Testing:Conducting A/B tests tooptimizecontent and strategies for better performance.
• Reporting and Metrics:Utilizingsocial media analytics tools to measure the performance of campaigns and derive insights for regular reports on social media performance and the impact of campaigns.
• Adaptability: Being flexible and quick to adapt to changes in algorithms platform updates and industry trends

Skills:

• AnalyticSkills Tools:The ability to analyze data and metrics to measure the effectiveness oforganic social mediacampaigns and make data-driven decisionsis essential. Familiarity with tools likeHootsuiteSprout SocialGoogle Analytics or similar analytics platformsis essential to help assess top-of-funnel ROI evaluatesocial mediacampaigns and track metrics.
• Communication(Verbal Written)Skills: Excellent verbal(public speaking presentations)and written communication abilities or storytellingare essential for crafting compelling messagesand engaging withinternal and externalstakeholders.
• DesignTools:Proficiencyin using tools for creating content such as presentations videos and graphics.
• Scheduling Tools:Proficiencyin using tools like Hootsuite or Sprout Social to schedule postsandmaintainsocial mediacalendar.
• Experience with Co-Schedulehelpful butnotrequired.
• Crisis Management:Helpwith any potential negative press by preparing for and managingsocial mediacommunication during crises or challenging situations that couldimpactthe organizations reputation(if needed).
• Interpersonal skills:Building andmaintainingpositive relationships with stakeholders colleagues and the public is essential for effectivesocial listening collaborative teamwork and empathy skills are also important.
• Time Management Adaptability: Effective time management skills to handle multiple projectsmeeturgentdeadlines and beadaptable to changing market dynamic.

Suggested Qualifications/Experience:

• ABachelors degree incommunications English journalismor a related field ispreferred.
• Previousexperience(7yrs)insocial mediaor a related role is highly desirable. Candidates with a background inpublic relations content writing orgraphicdesign.
• Strongteamplayer andinterpersonal skills includingexperience inmanaging cross-functionalinitiatives
• Strong written and verbal communication skills are important for craftingsocial posts creating presentations and engaging with various stakeholders.
• Strong marketing knowledge with an understanding of how to use social media to effectively drivedemand-generationactivities
• Highly engaged and proficient with relevant social media platforms as well as monitoring and publishing toolslikeHootsuite or SproutSocial;early adopter ofnew technologies
• Drivenindependentwork ethic with a roll up your sleeves attitude
• Familiarity withSEO principles social media analytics social media bestpracticesand trends
• Skilled in creating and building presentations as well as other planning/tracking tools
• Experience in a wide variety of social media channels and blogging
• Understands and applies program/project management methods and processes to define plan and measure successful content adoption
• Must be flexible and adapt quickly to changing or conflicting responsibilities and priorities
• Proficient in MS Office andAdobe Suite (Photoshop Illustrator InDesign)