Content Marketer
Job Summary
- Own and evolve OakNorths organic content strategy across Lending Business Banking and Personal Savings
- Create high-quality editorial content across Lending Business Banking and Personal Savings
- Write engaging long-form pieces such as articles blogs guides explainers reports and lead magnets
- Develop thought leadership content that positions OakNorth as an expert across lending business banking and personal savings
- Translate complex financial products customer problems and market trends into clear accessible stories
- Identify high-impact content opportunities using SEO insights customer research commercial priorities and AI-assisted analysis of search intent and content gaps
- Use AI tools responsibly to accelerate research generate structured first drafts refine clarity and optimise existing content while maintaining strong editorial oversight and regulatory accuracy
- Continuously test and improve content performance using data AI-supported optimisation techniques and structured experimentation
- Work with cross-product subject matter experts to ensure content is accurate insightful and customer-focused
- Identify content opportunities based on customer questions market trends and commercial priorities
- Plan and contribute to editorial themes and content calendars
- Edit refine and elevate content to maintain clarity consistency and quality across channels
- Maintain and help evolve OakNorths tone of voice across customer-facing content
- More customers discovering OakNorth through high-quality engaging content ultimately driving growth
- Customers having a clearer understanding of what OakNorth does and how our products help them
- Strong engagement with content measured through readership time spent downloads and return visits
- OakNorth being recognised as a trusted voice across lending business banking and personal savings
- A consistent pipeline of thoughtful relevant content that supports growth and brand credibility
- Strong collaboration with Product Marketing Growth and Commercial teams to ensure content supports wider business goals
- Proven experience as a content writer journalist or editorial lead ideally covering complex or technical topics
- Strong writing and storytelling skills with the ability to engage and educate different audiences
- Experience creating long-form content thought leadership or editorial pieces rather than short-form ad copy
- Ability to simplify complex subjects while maintaining accuracy and credibility
- A curious mindset and confidence interviewing stakeholders or subject matter experts
- Clear structured thinking and strong attention to detail
- Comfortable managing multiple pieces of content across different products and themes
- Experience in fintech financial services or B2B is a plus but not essential
- Proven experience as a content write or editorial lead ideally covering complex or technical topics
- Strong writing and storytelling skills with the ability to engage and educate different audiences
- Experience creating long-form content thought leadership or editorial pieces rather than short-form ad copy
- Ability to simplify complex subjects while maintaining accuracy and credibility
- A curious mindset and confidence interviewing stakeholders or subject matter experts
- Clear structured thinking and strong attention to detail
- Comfortable managing multiple pieces of content across different products and themes
- Experience in fintech financial services or B2B is a plus but not essential
- Work-life balance: 25 days holiday per year plus bank holidays alongside enhanced family leave allowances.
- The right tools: Your choice of a high-quality laptop running macOS or Ubuntu.
- Team and company socials: Regular opportunities to connect with your team and the wider company including informal breakfasts and dinners at OakNorth and daily access to our in-house barista bar.
- Commuter support: Access to cycle-to-work and electric vehicle schemes.
Key Skills
- Business
- Marketing
- User Interface
- Web Content
- A/B
- Communication
- CRM
- Paid Search
- HTML
- Project Management
- Content Marketing
- Email Campaigns
- ROI
- Digital strategy
- Analytics
About Company
OakNorth Credit Intelligence Suite transforms commercial lending, giving banks 360° views of borrowers, with deeply granular, forward-looking insight, to improve efficiencies, lower credit risk, and drive profitable growth through economic cycles. Banks lend smarter, lend faster, and ... View more