Partner B2B

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Job Description: Partner Partnerships IRL & Activations
Reporting to Principal Partner Culture & Content

Role Purpose

Lead the development of high-impact brand partnerships on-groundexperiencesand culture-led activations for Unilever brands connecting real-world consumer moments with digital amplification commercejourneysand measurable business outcomes.

The role will own the end-to-end creation of experiential platforms across festivals retail sports entertainment campuses communitiescongregationsand high-attention cultural moments. The mandate is to make brand experiences more participative moreshareableand more effective by blending physical activation platform thinking creator ecosystems mediaamplificationand technology-led consumer journeys.

Key Responsibilities

1. IRL Experience & Activation Leadership

Build and lead large-scale on-ground activations across marketsoccasionsand consumer cohorts.

Create activation models that are not only visibleon-groundbut designed to travel across social digital PRcommerceand creator ecosystems.

Ensure every activation has a clear consumer role brand role participationmechanicand measurable outcome.

1. Offline-to-Online Experience Design

Create seamless consumer journeys that connect physical experiences with digital participation.

Work with production partners to design scalabletech and new-to-worldexperience formats that can bepiloted and/orreplicated across brands and markets.

1. Strategic Partnerships

Identifyand build partnerships across event platformsfandom festivals malls campusestransit systems rural ecosystems etc. and create long-term models that allow multiple Unilever brands toparticipatewith differentiated rolesstretching across market development trials conversionssalesand sampling.

1. Media Content & Amplification

Use strong understanding of traditional and digital media to amplify on-ground experiences.

Work closely with media teams to integrate TV print radio OOH cinema digital social influencercommerceand PR amplification around activation properties.

Design content capture creator amplification and social-first distribution plans before the activation goes live.

Ensure every IRL idea is built with a clear content engine:Exampl:hero assets live coverage creator formats UGC prompts PRhooksand post-event storytelling.

1. 5. Innovation & Emerging Experience Formats

Identifynew formats in experiential marketing immersive technology gaming AR AI virtual try-ons mixed reality digital twins livecommerceand interactive installations.

Evaluate which technologies are worth using and which are distractions.

Create practical innovation pilots that can be executed within real brand budgetstimelinesand compliance guardrails.

WhatWereLooking For

15 years of experience in partnerships brand activations experiential marketing content media events retail activation platformpartnershipsor integrated brand solutions.

Proven experience in creating and executing large-scale on-ground brand experiences across India.

Strong understanding of how traditional media and digital media can work together to amplify physical experiences.

Experience in building offline-to-online consumer journeys using QR WhatsApp social commerce AR AI gaming creatorcontentor CRM-led mechanics.

Ability to work across both premium urban experiences and mass / regional / Bharat activations.

Strong network across event IPs production houses media owners creators commerce platforms retail ecosystems technologypartnersand cultural communities.

Commercially sharp with the ability to negotiate evaluate partnership value and manage budgets responsibly.

Strong client and stakeholder management skills.

Ability to lead teams manage ambiguity and deliver under tight timelines.

Strategic thinker with hands-on execution depth.

Preferred Background

Experience in media agencies experiential agencies event companies platform partnerships brandmarketingor integrated marketing roles.

Exposure to FMCG beauty personal care foods home care youthbrandsor mass consumer categories would be preferred.

Experience with large cultural properties such as festivals sports cinema OTT music college festivals religious congregations retailactivationsor regional market activations will be an advantage.

Success Metrics

Quality and scalability of experiential ideas delivered.

Number of multi-brand partnership opportunities created.

Consumer engagement footfallparticipationand sampling metrics.

Digital amplification from IRL activations including reach engagement creatorcontentand earned media.

Commerce or retail impact where applicable.

Efficiency of partner negotiations and execution.

Creation of repeatable playbooks for future activations.

Internal stakeholder satisfaction across brand mediacontentand commerce teams.

Role Summary

This is not an event execution role. It is a senior partnerships and experience leadership role for someone who can turn real-world consumer moments into scalable brand platforms.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

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