Associate Manager Influence Marketing
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Job Summary
Know the Company :
PeepalCo is a canopy for brands serving India with tailored wealth-tech products Making Money Equal for All. Founded by Ashish Singhal Govind Soni and Vimal Sagar Tiwari PeepalCos products include CoinSwitch and Lemonn. The Group is backed by blue-chip investors including Andreessen Horowitz (a16z) Tiger Global Peak XV Partners (formerly Sequoia Capital India) Ribbit Capital Paradigm and Coinbase Ventures.
PeepalCo is the brand name for our Group entity and will house all our wealth-tech brands. The largest of our brands CoinSwitch Lemonn will be housed under PeepalCo.
For more information visit: For media queries contact:
- Identify and onboard finance influencers who match our audience of traders and investors.
- Reach out negotiate and close monthly creator partnerships at scale.
- Plan campaigns that push account openings subscriptions and product adoption.
- Create tight briefs for reels shorts and explainer videos that simplify finance.
- Guide influencers on hooks scripts and compliance-safe communication.
- Track performance across views leads account openings and ROI.
- Maintain a creator performance sheet for payouts renewals and top performers.
- Build long-term creator relationships across option traders analysts and educators.
- Coordinate with growth and product teams to push key financial features.
- Manage budgets and spend smart across micro mid and top-tier finance creators.
- 3-5 Years of proven experience in Marketing
- Worked with stock market or finance influencers.
- Understanding of trading brokerage products F&O and investing basics
- Comfort with scripts reels and fast content cycles.
- Ability to analyse creator performance and scale what works.
Life at PeepalCo
We take great pride in what we do and are committed to our mission. And we have a lot of fun while at it!
Heres how we do things at PeepalCo:
Customer-first: Thats the North Star. Everything we do is to make our users investment experience better and simplified.
Ownership: We dont sport lab coats but we experimenta lot. And we take ownership. We even have a catchphrase for this: Think big fail fast and build better.
Data-driven: The source of truth. Simple as that.
Fun: PS5 anyone Or do you prefer Foosball Or perhaps Carrom And yes our HR team has a whole list of activities: Disco nights offsites gift boxes and more!
Speaking of lists the perks and benefits are so extensive this space isnt enough. Here are a few:
Parenthood: Up to 8 months of Maternity leave and 1 month of Paternity leave
Gender Reassignment Surgery: Be the best version of you! Well support you and reimburse your medical bill.
Disclaimer: We are an equal opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better representsand resonates withthe world around us.
Required Experience:
Manager
About Company
Made in India, for Indians - CoinSwitch is India’s Simplest & Most Trusted Crypto App. Buy, Sell & Trade in Bitcoin & Altcoins At The Tap Of A Button.
