Industry Segment Marketing Program Specialist Materials & Semiconductor
Job Summary
Role Details
Business Location: | Marketing China |
Role: | Industry Segment Marketing Program Specialist - Materials & Semiconductor |
Reports to: | Head of Marketing |
Direct Reports: | None |
Primary Purpose: | China Semi-Conductor & Materials Market analysis identify key opportunities across Business Units inside Oxford Instruments. Align and collaborate with BU Marketing Group Marketing to develop related marketing programs align with industry strategies and work with local marketing communication team to maximize the leads generation result and return of marketing investment (ROMI). Another primary responsibility for this role is work closely with business units for the commercialization process for the NPI including alignment on the value proposition commercial readiness and introduction plan deployment. |
Key Responsibilities
Target market analysis opportunities identifications across business units align with business target and strategy to develop related industry marketing plans & programs and execute industry segment marketing campaigns.
The job includes but not limited as following:
- Target market (Materials & Semi-Conductor) sensing and market intelligence
- Plan and design industry focused campaign tactics along with company strategy and focus
- Internal communication and engagement with business units align with the business objective contents and target customer
- Implement or partner with marketing communication team implement the marketing campaign tactics
- Communicate partnership with industry KOL and key accounts
- Develop manage industry segment media coverage and customer reach
- Other tasks assigned by marketing manager
Indicative Performance Measures
- Market sensing and industry dynamic report
- Demand generation and leads conversion
- Industry business results
- NPI success
Person Specification Essential requirements unless stated
Education / Qualifications: |
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Professional Skills/ Abilities: |
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Personal Qualities: | Integrity
Inspiration
Responsibility
Working Smarter
Agility
Will to win
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#LI-TJ1
Required Experience:
IC
About Company
Oxford Instruments is a leading provider of high technology products and services for research and industry.