Performance Marketing Manager

Absorb


Job Location:

Calgary - Canada

Monthly Salary: Not Disclosed
Posted on: 22 days ago
Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

The Marketing team is poised for unprecedented growth and opportunity. Were in a very unique position where weve experienced tremendous success but are far from exhausting the whitespace around us. There is a unique opportunity to join a rising organization and make a significant and immediate impact. Mark Lynch - Senior Director Demand Generation.

Are you a data-driven marketer with a passion for crafting high-impact paid search campaigns Absorb is looking for a strategic Performance Marketing Manager to help fuel our this role youll take the lead on developing and executing best-in-class search strategies across multiple platforms driving measurable results and continuous optimization. Working closely with a talented collaborative team youll play a key role in shaping our digital strategy and achieving ambitious growth goals. If you love blending analytical insight with creative PPC execution and thrive in a fast-paced results-driven environment wed love to connect.

Are you interested in hearing more about Absorb from a current employee Listen here:

What youll do:

  • Architect & Execute Paid Search Strategies: Design and implement sophisticated paid search strategies that align with our offerings and support overall marketing and revenue objectives.

  • Campaign Management & Optimization: Drive daily management of search campaigns across Google Ads Microsoft Advertising and emerging platforms leveraging advanced testing methodologies and analytics to maximize ROI and quality lead generation.

  • Performance Analysis & Optimization: Translate complex data into actionable insights using advanced analytics tools to continually refine keywords ad copy bidding strategies and landing page performance.

  • Cross-Functional Leadership: Partner with content creative and product teams to ensure cohesive messaging and seamless customer journeys from search to conversion amplifying brand impact.

  • Budget Stewardship: Strategically allocate and optimize search marketing investments across channels identifying opportunities to scale high-performing campaigns while maintaining efficiency.

  • Executive Reporting & Strategy: Deliver concise insight-driven performance reports to leadership highlighting growth opportunities and providing data-backed recommendations for strategic decisions.

  • Innovation & Competitive Edge: Stay at the forefront of search marketing trends emerging technologies and competitive strategies to continuously evolve our approach in the dynamic LMS landscape.

What youll bring:

  • Proven Search Marketing Expertise: 10 years of hands-on experience managing sophisticated paid search campaigns with demonstrated success in B2B SaaS or technology sectors.

  • Data-Driven Decision Making: Exceptional analytical skills and fluency with Google Analytics Google Ads Microsoft Advertising and performance tracking tools to inform strategic decisions.

  • Strategic Vision & Tactical Excellence: Ability to develop comprehensive search strategies while executing precise tactical initiatives that deliver measurable business impact.

  • Technical Proficiency: Advanced knowledge of automation A/B testing methodologies and sophisticated bidding strategies. Experience with marketing automation platforms and CRM integration is highly valued.

  • Collaborative Leadership: Outstanding communication and influence skills to effectively partner across departments translating complex search insights into compelling business strategies.

  • Adaptive Problem Solving: Proactive mindset with demonstrated ability to identify challenges develop innovative solutions and thrive in a fast-paced environment.

  • Growth Mindset: Passionate about continuous improvement with a relentless focus on optimizing performance metrics and staying ahead of industry developments.

Are you ready to become an Absorber

What we offer:

  • Fully remote-first work with flexible work arrangements

  • Comprehensive Health and Wellness Benefits including retirement savings programs eligibility for two different bonus plans generous time off comprehensive medical and dental benefits based on your country of location

  • New Hire Equipment Allowance and monthly Flex Allowance to support your success

  • Endless opportunity for career growth and internal mobility

  • Employee driven DE&I programs

Who are we

Absorb Software is a remote-first company that provides online training solutions to leading organizations around the world. Absorb is a cloud-based learning management system (LMS) engineered to inspire learning and fuel business productivity. Our online learning platform combines forward-thinking technology built to scale as our customers organizations grow. We empower learners to enrich their lives workplaces and communities.

Our values are simple:

  • We achieve exceptional results by genuinely caring about each other and the work we do

  • Were united and we grow through our commitment to elevating continual learning!

Absorb is proud to be an equal opportunity employer we celebrate diversity and are committed to creating a safe and inclusive environment for all our people. All employment decisions are based on business needs job requirements and individual the event a current Absorb employee would like to apply for this role they will inform their supervisor prior to submitting their application. Successful candidates for this position will be subject to pre-employment background screening including a criminal record check and must be able to show proof of legal eligibility to work in the country they have applied to without sponsorship.

Should you require any accommodation during the recruitment process please indicate this on your application and we will work with you to meet your accessibility needs. For any questions please contact us at

#LI-REMOTE


Required Experience:

Manager

The Marketing team is poised for unprecedented growth and opportunity. Were in a very unique position where weve experienced tremendous success but are far from exhausting the whitespace around us. There is a unique opportunity to join a rising organization and make a significant and immediate impac...