Marketing Manager

At the heart of CSA Group is a vision: making the world a better safer more sustainable place. Its been part of our mission for nearly one hundred years: from the first engineering standard for railway bridges developed in 1919 to more than 3500 standards codes & related products today.

Headquartered in Canada with a global footprint of more than 30 labs and offices across Europe Asia and North America CSA Group tests inspects and certifies a wide range of products - from every day househould items to leading edge technology-to meet exacting requirements for safety performance and environmental impact.

Our employees take pride in making a difference in peoples lives through the work that we do. Were looking for people like you to help make it happen.

This role sits within CSA Groups not-for-profit Standards organization.

The mission of CSA Groups not-for-profit Standards organization is to enhance the lives of Canadians through the advancement of standards in the public and private sectors. We are a leader in standards research development education and advocacy. The technical and management standards developed with our more than 11000 members improve safety health the environment and economic efficiency in Canada and beyond.

Our employees take pride in making a difference in peoples lives through the work that we do. Were looking for people like you to help make it happen.

Job Summary

We are seeking an Marketing Manager to join our Standards Marketing team. This role plays a critical part in advancing the growth and impact of CSA Groups Standards organization ultimately leading to a safer world.

The key responsibility of this role will be to develop and manage marketing programs aligned to an annual strategic marketing plan. The Marketing Manager will develop and execute integrated marketing and communications initiatives with a focus on Public Policy Government Relations and Membership.

You will collaborate cross-functionally with internal stakeholders and external parties to deliver plans and tactics for your portfolio (Public Policy Government Relations and Membership).

• Responsible for leading the development and execution of annual strategic marketing and communications plans aligned with Standards strategic objectives with a portfolio focus on Public Policy Government Relations and Membership.
• Lead integrated omnichannel marketing campaigns from planning through execution
• Regularly collaborate closely with Public Policy Government Relations and Membership teams to understand their objectives and priorities and lead creative development of aligned marketing and communications plans campaigns messaging collateral and value propositions.
• Develop compelling value propositions for key audiences including government and advocacy stakeholders
• Drive Member recruitment engagement and retention campaigns
• Support the planning and execution of key recurring CSA Group marquee events including the CSA Policy Pathways Conference in collaboration with the Public Policy team.
• Support the planning and execution of the CSA Group Annual Conference and Committee Week for members in collaboration with the Membership Services team.
• Collaborate with the Government Relations team to support participation in relevant government events and meetings including coordinating collateral and working with the Standards Events Marketing Associate.
• Manage departmental budget and recommend spending activity based on strategic objectives.
• Establish budget forecasts aligning with plan activity & reconcile forecasted spend vs. actual each month.
• Define KPIs & measurement plan based on strategic objectives.
• Analyze ROI report on marketing and communications performance and outline key areas of opportunity with a continuous improvement mindset.
• Identify gaps and make recommendations for marketing programs to meet required business objectives.
• Be a subject matter expert of the respective portfolio including in-depth knowledge of Standards Development Government Relations Public Policy Membership and their respective market conditions and competitive landscapes.
• Collaborate with organizational counterparts to drive fully integrated campaigns and find ways to help integrate key areas (Membership Government Relations Public Policy) into other Standards campaigns across the marketing and communications team.
• Manage multiple projects and priorities using strong project management practices
• Work with internal teams and external vendors to deliver high-quality outputs
• Deliver excellent service to internal and external stakeholders
• Champion CSA Groups brand and drive creative excellence

Preferred Education and Experience

• College/university degree in marketing business administration and/or equivalent experience in a marketing role.
• Demonstrable interest in and understanding of Canadian public policy government and regulatory environments
• 7 years of B2B marketing experience
• A seasoned professional with experience in strategic marketing and tactic implementation
• Proven experience in marketing to government or public sector audiences is an asset
• Experience in non-profit or standards-related organizations is an asset

Skills

• Strong attention to detail
• Excellent written and verbal communication skills
• Ability to translate complex topics into clear engaging messaging and marketing plans
• Strong project management and organizational skills
• Knowledge of Canadian public policy government processes and the regulatory environment with interest in and commitment to staying current on emerging issues
• Proven ability to develop execute and analyze marketing campaigns
• Ability to work effectively in ambiguous and evolving environments
• Strong project management experience with the ability to manage multiple priorities
• Up-to-date knowledge of marketing trends and best practices
• Demonstrated ability to lead initiatives implement change and influence without formal authority
• Bilingualism (English/French) is an asset

Work Environment

• Regular office environment.
• In office at least 3 days a week.
• Occasional travel within North America (<10%) to attend meetings and support key events
• Dynamic work environment with shifting priorities tight deadlines and competing demands
• Ability to multitask and perform effectively under pressure in fast-paced settings
• Frequent interaction with internal and external stakeholders and vendors
• Flexibility to work extended hours as needed to meet project deadlines and accommodate time zones

The typical hiring range for this position is $86160 - $113090 CAD gross annually. However based on a variety of considerations (such as education licenses certifications and/or experience) CSA Group reserves the right to flexibility outside of the stated range.

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