Web & Digital Content Manager

Princeton NJ Hybrid Full-time exempt Salary: $75000-$85000

CFMA is the only nonprofit dedicated to advancing the professional development of construction financial professionals. With more than 11000 members across 90 chapters in the U.S. and Canada we provide education resources networking research CFMA Building Profits magazine the Voices of CFMA podcast and the CCIFP certification.

CFMA has spent years building a remarkable amount of insightful content: articles courses webinars podcasts and 600 videos. As Web & Digital Content Manager youll own and the member experience across our website and email channels and youll lead the work of organizing connecting and surfacing what we already have. Youll also keep the website running smoothly day to day and support the staff and chapter administrators who publish on the main and microsites.

Reports to the Director of Communications. Works closely with the VP Content Marketing & Brand and with Education Membership Events and Chapter Relations staff and outside vendors.

Website & Member Experience

• Own day to day keeping pages navigation and content accurate accessible and on-brand.
• Shape the site around what members are trying to accomplish so they can quickly find the content education and resources that fit their goals.
• Apply UX and accessibility (WCAG) best practices to page layouts forms and member paths.

Content Strategy & Discoverability

• Put CFMAs content strategy into practice across the website connecting articles education podcast and video with clear next steps for members.
• Develop and maintain the tagging taxonomy and naming standards that keep content organized and easy to find.
• Own on-page SEO and a regular content governance cycle to review update and retire content.
• Partner with Education Publications and other teams to bring content to the web in a consistent repeatable way.

Email Marketing

• Monitor the health of email and digital campaigns including education promotion (a primary registration driver): track delivery open and click performance and flag issues like low deliverability or underperforming sends for review.

Systems Integrations & Vendors

• Serve as the business owner for how the website connects to our AMS store learning and event platforms and HubSpot. Document requirements and prioritize fixes with vendors and IT; you wont be expected to build complex integrations yourself.
• Manage day-to-day relationships with website CMS and related platform vendors.
• Test new pages releases and key member flows (registration purchase recording access) and run user acceptance testing for vendor updates.

Analytics & Reporting

• Track and report on website search and email performance and use the data to decide what to improve combine or retire.

Support Training & Workflow

• Train and support staff and chapter administrators who publish content and keep publishing guidelines and the web style guide current.
• Manage web requests bugs and projects in .
• Keep up with web SEO email and accessibility practices document processes and recommend improvements with a clear member benefit.

• You like making complicated things easy to find and you think like a busy member first.
• Youre organized and dependable and you close the loop on requests.
• Youre comfortable in the CMS and can open the HTML when a page needs fixing.
• You write clear web and email copy and know how SEO tagging and navigation work together.
• You use data to make decisions and you can explain them in plain language.
• You collaborate well across teams and vendors and youre a patient trainer.

• Bachelors degree in communications marketing information science or a related field or equivalent experience.
• 3-5 years managing websites and digital content in a professional setting.
• Hands-on CMS experience including page building navigation and user/permission management.
• Working knowledge of HTML and CSS.
• Experience managing an email marketing or automation program (HubSpot strongly preferred) including monitoring campaign performance and handling list segment and deliverability administration.
• Experience with Google Analytics (GA4) and SEO fundamentals including metadata internal linking and Search Console.
• Experience with QA/user testing and working with vendors.
• Strong writing editing and organizational skills.

• Hands-on HubSpot experience or certifications (Email Marketing Marketing Hub).
• Experience with an AMS or CRM (Salesforce-based platforms like Fonteva or Nimble AMS or iMIS YourMembership NetForum) or an LMS/event platform integration.
• Experience building taxonomies content hubs or learning pathways.
• Basic JavaScript; familiarity with WCAG accessibility standards.
• Project management experience including planning timelines and coordinating across teams and vendors and comfort tracking work in or similar tools.
• Comfort using AI tools to speed up every day work like drafting QA research or data cleanup.
• Association nonprofit or professional-education experience; familiarity with CPE-eligible education.

CMS; HubSpot; GA4; Google Search Console; an SEO tool (e.g. Semrush Ahrefs or Screaming Frog); CFMAs AMS and e-commerce store; learning and event platforms; ; Microsoft 365; Canva and/or Adobe Creative Cloud; YouTube Studio and podcast hosting platforms (for embeds links and descriptions).

• Eligible for annual performance-based bonus
• Mission-driven work supporting a nationwide professional community
• Collaborative supportive team culture
• Robust benefits package including:
  • Medical Dental & Vision Insurance
  • 401(k) with 5% employer match
  • Life & AD&D (2x salary up to $250000)
  • Short-term & Long-term Disability
  • PTO up to 20 days annually paid holidays

Office and/or remote work environment per CFMAs hybrid policy. The role requires extended computer use and occasional travel such as to CFMAs Annual Conference & Exhibition. Occasional evening work may be needed for launches or urgent site issues. Reasonable accommodations are available.