VP, Strategy

Title:Vice President Strategy

Company/Location:Biolumina New York NY

Department/Discipline:Strategy

Vice President Strategy

The Vice President Strategy is a conscientious collaborative creative andmost importantlycurious core member of the Biolumina team. The VP will be responsible for driving marketing strategy across all agency brands by deriving a deep understanding of the market customer competition and brand; helping translate that into a unique and motivating narrative; and converting it into actionable recommendations for clients. The essence of this position is to find the signal in the noise of a large quantity of complex information and rapidlydistillit. The successful candidate will be passionate about uncovering novel insights and developing innovativeideas andbe able to share perspectives clearly and persuasively across multiple internal and external partners. The VP will be evaluated on ability to uncover fresh business opportunities and share these opportunities with colleaguesin order toultimately be a part of the larger collaborative team that creates positive change for HCPs and patients.

Primary Responsibilities

• Monitor the pharmaceutical/biotech industry in general as well as oncology specifically and be able to rapidly communicate trends and business opportunities to colleagues and clients

• Understand and assess available tools and data resources; recommend tools that would expand agency capabilities

• Understand beliefs (rational and emotional) of the target audiences (HCPs and patients) as well as drivers and barriers ofbehavior and identify leverage points for change

• Demonstrate primary and secondary research capabilities knowledge of market research design methodology and ability to interpret results

• Design customized workshops (eg positioning messaging competitive analysis) and dynamically lead facilitation

• Develop strategic deliverables that include but are not limitedto:competitive analysis; brand positioning; creative core idea; market research synthesis creative brief workshops (activities and output reports) and brand plans

• Uphold the Company Values in all decisions and interactions

Qualifications

• 5-8 years experience in pharmaceutical marketing and/or strategy consulting in pharmaceuticals/healthcare or pharmaceutical advertising agency experience

• Experience with oncology brands

• Strong presentation and moderation skills and exceptional slide deck storytelling capabilities

BioluminasValues

Open Mind

• Always ask whyof your teammates your clients and yourself. And dont stop therekeep asking questions

• Be respectful of others ideas opinions and diverse backgrounds

• Be flexible and adaptive to new ways of doing things

Brave Heart

• Speak your mindand your heart

• Courageously step forward to try something new and help others to do the same

• Be brave enough to defend your opinionsand brave enough to change them

Ready Hands

• Be proactive and push things forward

• Reach out to offer help and raise your hand to ask for help

• Go out of your way to show gratitude