VP, Public Relations, Activations & Communications, CALA

JOB SUMMARY

The Vice President Public Relations Communications & Activations CALA is a senior continent leader responsible for setting the strategy and operating model for public relations executive communications internal communications activations reputation management and earned-media storytelling across the Caribbean and Latin America. The role serves as a strategic advisor to the Chief Commercial Officer CALA senior leadership Global Communications & Public Affairs brand leadership owners and market teams to ensure CALAs narrative advances Marriott Internationals enterprise priorities regional growth agenda and commercial performance objectives.
This leader translates global enterprise brand loyalty development and commercial strategies into locally relevant communications platforms market activations and visibility plans that support demand generation owner and franchisee value hotel openings and conversions customer engagement loyalty growth and CALAs portfolio priorities across Luxury Premium Select All-Inclusive and emerging brand segments.

The Vice President leads the CALA PR and discipline including the Public Relations Center of Excellence agency ecosystem budget governance measurement framework and team capability. The role is accountable for setting clear priorities building scalable resources and standards strengthening executive and market counsel and delivering measurable impact through earned media share of voice reputation engagement and business contribution.
Location: CALA Continent Office in Plantation FL or other CALA Countries.

CANDIDATE PROFILE

Education and Experience
Bachelors degree or equivalent experience in public relations communications journalism and/or marketing required; advanced degree in Business or related area preferred
MBA or similar advanced degree a plus
15 years of progressive experience in public relations international consumer marketing social media and/or field operations/marketing required
International and US media relations required
International marketing experience preferred
Demonstrated ability to balance the interests and demands of multiple senior-level stakeholders
Proven experience leading teams agencies budgets and senior stakeholder engagement in a complex matrixed multi-market organization
Experience providing communications counsel to senior executives and influencing enterprise continent owner and property stakeholders preferred
Continent or global experience across diverse markets and cultures strongly preferred; hospitality travel luxury lifestyle or consumer brand experience a plus
Strong knowledge of hospitality industry preferred; on-property experience a plus
Excellent oral and written English and Spanish skills required. Portuguese language proficiency a plus.

CORE WORK ACTIVITIES

Set and lead the continent-wide strategy priorities governance and operating model for PR communications executive visibility activations and reputation management in alignment with Marriott International and CALA business priorities.
Serve as a senior strategic communications advisor to the Chief Commercial Officer CALA President senior continent leaders Global Communications & Public Affairs and other enterprise stakeholders on media strategy reputational risk stakeholder priorities and executive positioning.
Translate global enterprise brand loyalty development and commercial strategies into CALA-relevant narratives communications platforms media opportunities and market activations across the region.
Lead reputation-building earned media executive visibility influencer engagement partnerships and brand storytelling initiatives that strengthen Marriotts leadership position and relevance across CALA.
Support Luxury Premium Select All-Inclusive Loyalty Partnerships and Development growth strategies by shaping differentiated communications platforms brand narratives executive storytelling and market visibility plans.
Partner across Sales Marketing Revenue Management Loyalty Development Owner & Franchise Services Operations and property leadership to connect communications PR and activations to demand generation hotel openings conversions owner priorities development momentum customer engagement and revenue growth.
Oversee activations to effectively support commercial priorities brand strategy customer engagement loyalty growth and market-level business objectives.
Lead internal communications and executive communications efforts across the region positioning CALA senior leadership as industry voices through interviews development news and broader CALA business storytelling.
Lead regional crisis issues management and reputation response in partnership with continent global legal HR operations ownership and property stakeholders.
Serve as a senior communications partner and PR advocate with owners General Managers GSO and property leaders providing counsel and strategic guidance on reputation visibility and brand storytelling opportunities.
Liaise with GCPA global Government Affairs and Corporate Social Responsibility to ensure alignment with HQ communications and amplify the regions business community sustainability and social impact narratives.
Utilize a strong network of media travel industry business and partner contacts to identify and expand visibility opportunities for the region.
Oversee the CALA Public Relations Center of Excellence agency ecosystem communications resources and own the Communications PR budget setting priorities strengthening capabilities managing performance and ensuring consistent execution across markets brands and properties.
Build coach and develop a high-performing communications and PR organization ensuring talent depth clear accountability succession readiness and effective collaboration across markets disciplines agencies and enterprise teams.
Establish disciplined resource agency and budget governance to ensure investment decisions are aligned to CALAs business priorities market opportunities brand standards and measurable impact.
Establish track and report KPIs for the discipline including earned media share of voice awareness engagement reputation and commercial impact.

MANAGEMENT COMPETENCIES

Leadership
Adaptability Leads through ambiguity complexity and change across a highly matrixed multi-market environment; anticipates shifts in business priorities market dynamics stakeholder needs and reputational risk; and mobilizes teams and resources with clarity resilience and speed.
Communication Demonstrates executive presence and communicates with clarity credibility and influence across senior leaders owners enterprise partners media agencies and market teams; shapes complex issues into compelling narratives that build alignment confidence and action.
Problem Solving and Decision Making Makes sound timely decisions on complex business communications and reputation matters by balancing data enterprise priorities market realities owner and customer impact risk and long-term brand value; gains alignment and drives disciplined execution.
Executive Presence and Professional Demeanor Represents the company and the continent with confidence discretion judgment and credibility; models Marriotts values and builds trust with senior executives owners partners associates and external stakeholders.

Managing Execution
Building and Leading Teams Builds aligns and inspires high-performing teams across disciplines markets agencies and enterprise partners; creates clarity of purpose accountability collaboration and shared ownership of continent-wide priorities.
Driving for Results Sets clear priorities measures progress removes barriers and delivers outcomes that advance CALAs business commercial reputation brand owner and customer objectives; holds self and others accountable for disciplined execution and measurable impact.
Planning and Organizing Establishes integrated plans governance resources and operating rhythms that translate strategy into execution across the continent; prioritizes investments agency support market needs and stakeholder engagement to deliver against the highest-value opportunities.

Building Relationships
Enterprise and Coworker Relationships Builds trusted productive relationships across continent global discipline property and corporate teams; influences without direct authority and creates alignment across diverse priorities functions and geographies.
Customer Owner and Stakeholder Relationships Develops and sustains relationships grounded in a deep understanding of customer owner franchisee partner and market needs; uses stakeholder insight to shape communications strategies that strengthen trust relevance and business value.
Global and Continent Mindset Operates effectively across cultures languages markets and business models; leverages diverse perspectives to strengthen innovation engagement reputation and performance while ensuring CALA priorities are connected to Marriotts enterprise direction.

Generating Talent and Organizational Capability
Organizational Capability Designs and evolves the communications PR and activation operating model team structure agency ecosystem processes and governance to support business growth scalability consistency and performance across the continent.
Talent Management Attracts develops coaches and retains diverse talent; builds succession strength leadership capability and clear accountability across teams; creates an inclusive environment where associates can perform grow and contribute to CALAs priorities.

Learning and Applying Professional Expertise
Applied Learning Demonstrates curiosity and disciplined learning; applies insights from business performance media trends customer behavior owner feedback technology and market dynamics to improve strategy capability and outcomes for self and others.
Business Acumen Uses financial commercial customer owner brand loyalty development and market insights to shape strategy prioritize resources assess tradeoffs and deliver communications and activation plans that support business growth and enterprise value.
Technical Acumen Applies deep expertise in public relations executive communications internal communications media relations reputation management issues/crisis response activations storytelling agency governance and measurement to advance CALA and Marriott International priorities.
oCommunications and Media Maintains senior-level understanding of the evolving media digital social influencer business travel and consumer landscape; uses this knowledge to shape reputation-building executive visibility and storytelling strategies that are locally relevant and globally aligned.
oExecutive Expression and Comprehension Listens actively interprets complex business and stakeholder needs and communicates with precision creativity and judgment across written verbal visual and executive forums.

Executive Functional Competencies Demonstrates the advanced judgment analytical discipline digital fluency communication excellence and stakeholder management capabilities required to lead a senior continent-level function.
oDigital and Technology Fluency Uses relevant digital communications collaboration analytics and AI-enabled tools to improve productivity storytelling measurement governance and decision-making.
oAnalytical Reasoning Interprets performance data media metrics customer and owner insights financial indicators and market trends to identify opportunities evaluate impact and guide strategic decisions.
oListening and Stakeholder Insight Listens for business context stakeholder priorities risk signals and market nuance; uses insight to shape strategy messaging counsel and engagement.
oComprehension and Judgment Quickly understands complex written materials business issues policies market context and stakeholder perspectives; applies sound judgment to synthesize implications and determine appropriate action.
oExecutive Writing Produces clear concise audience-appropriate written communications for senior leaders owners associates media partners and enterprise stakeholders; adapts tone message and format to purpose and audience.