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VP, CRM GTM Innovation

ServiceNow


Job Location:

San Francisco, CA - USA

Monthly Salary: Not provided by the employer
Posted: 1 October 2026 (5 hours ago)
Application Deadline: 29 December 2026
Vacancies: 1 Vacancy

Department:

Sales

Job Summary

What you get to do in this role:

A strategic customer-focused executive who drives growth in CRM and AI across key industries. Partners closely with sales marketing product industry and strategic partners to bring ServiceNow CRM and industry solutions to life at global scale with a sharp focus on building accelerating and converting high-quality pipeline. Key goals: grow CRM pipeline measured by volume velocity and conversion; engage directly with senior customer stakeholders; and bridge internal teams and key partners to accelerate outcomes.

Key Responsibilities: 

  • Own CRM pipeline performance drive CRM pipeline health across strategic accounts globally accountable for KPIs tied to opportunity volume movement and conversion.
  • Actively support high-impact CRM pursuits each quarter embedding CRM expertise and quantified business value into account strategy.
  • Connect sales product marketing and industry serve as the bridge across internal functions so CRM solutions messaging and marketing programs align to customer needs.
  • Unify efforts across sales product marketing industry customer success and enablement behind a single global CRM go-to-market plan and shared program calendar.
  • Accelerate strategic partner engagement lead joint programs with a focused set of top partners to drive net new pipeline and opportunity creation.
  • Shape how partners position and deliver ServiceNow CRM extending offerings into organizations of every size.
  • Shape and drive CRM strategy build and execute CRM strategies by region and industry aligning effort to where growth potential is greatest.
  • Serve as a strategic advisor to Product Development and Marketing feeding customer-driven insight and AI-enabled GTM practices into roadmap and investment priorities.

 


Qualifications :

To be successful in this role you have:

15 years guiding strategy operations and day-to-day execution with deep CRM domain knowledge and proven pipeline management using a consultative sales-cycle approach. History of meeting targets for sustained YoY growth in SaaS / CRM and experience applying AI to work processes decision-making and problem-solving. Skilled at enabling sales teams and channel partners and acting as a consultative partner who helps pitch sell and close. Exceptional written presentation and verbal communication strategic top-down concise. Trusted advisor to customers and senior leaders; thrives in a dynamic matrixed environment. Travel up to 50%. Bachelors and/or masters degree in business finance technology or related fields.

 

JV20

For positions in this location we offer a base pay of $273280 - $464590 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.


Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation national origin age disability gender identity  veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

From Fortune. 2026 Fortune Media IP Limited. All rights reserved. Used under license.


Remote Work :

No


Employment Type :

Full-time


About Company

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Learn here. Grow here. Make a difference here. At ServiceNow, our cloud?based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and enterprises. We’re growing fast, innovating even faster, and making an impact on our c ... View more

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