VP, Brand Marketing

Our Mission

Prose is truly custom hair and skin care made-to-orderjust for you. Our line of custom products are made by an in-house Paris-based R&D team of gifted chemists who combine natural ingredients in innovative ways alongside dermatologists giving consumers clean skin care hair care and impeccable results.

At the heart of Proses success is Singular its proprietary AI-powered beauty-tech platform which has revolutionized personalized beauty at scale. Marrying a technology-driven approach with an apothecary-style concept all Prose hair and skin care products are personalized to your one-of-a-kind hair skin goals and environment.

Were a company that wants to change beauty practices so were changing the way beauty companies practice. As a certified B Corporation a Public Benefit Corporation and Climate Neutral were proving that good business is always sustainable. With Prose theres nothing sacrificed to bring you great productsnot trees materials wages or performance.

• Founded in 2017 with hubs in Paris New York and Los Angeles

• 10M consultations completed

• 2M customers and 350K active subscribers

• 21M custom products made with 1M unique formulas

• 350 team members across disciplines

• $600M in lifetime sales with $165M revenue in 2024

• Profitable since 2024

Discover our Company Culture on Welcome to the Jungle here

Discover our Company Mission & Vision in video here

Prose is looking for a VP Brand to drive brand strategy brand voice and brand awareness with the customer at the heart of it all. Reporting to the Chief Brand Innovation Officer youll partner on Proses overall brand vision and own the strategy and execution that bring it to life across earned media community creator advocacy campaigns and social impact making personalization a cultural narrative.

This is a role for a strategic leader who builds through their team. Youll set positioning and narrative for how the brand expresses itself manage a team of four plus external agencies own your budget and measure brand health so the work is accountable to real outcomes not just activity. Youll also be the senior steady voice in the moments that matter most.

What makes this role distinctly Prose: brand here isnt a layer on top of the product its an extension of a genuinely personalized made-to-order product and a real commitment to doing business well. As a B Corp Public Benefit Corporation and Climate Neutral company Proses social impact work is substantive not decorative. And because Prose is built on an AI beauty-tech platform how the brand shows up in AI-driven discovery is a frontier this role gets to shape.

• Brand strategy & narrative Partner with the Chief Brand Innovation Officer on Proses overall brand strategy and own the strategy across earned media community advocacy campaigns and social impact turning positioning into a clear consistent narrative at every touchpoint with the customer at the center.

• Holistic brand awareness Build full-funnel brand awareness across earned owned social partnerships and community increasing how many of the right people know understand and choose Prose not just how much coverage we generate.

• Customer centricity Use voice-of-customer insight emerging customer trends and data to shape messaging and brand decisions partnering closely with Growth and Product so the brand connects to the end-to-end customer journey.

• Campaigns creative & cultural moments Partner with NPD Creative to concept and execute 360 campaigns brand moments cultural partnerships and experiential activations; own marketing briefs and cross-functional kickoffs with Creative Growth and Product; and guide asset development across platforms and formats.

• Marketing & content activation Lead marketing and campaign activation and always-on content development sustaining and evolving product storytelling through seasonal repositioning as the market shifts.

• Brand advocacy & influencer Build brand advocacy and the influencer/creator program with both an organic and performance lens building authentic relationships that expand Proses reach with new audiences and driving EMV./

• PR & earned media Lead proactive PR to build industry and consumer visibility and credibility overseeing the PR and SEO/blog agency to grow quality coverage share of voice and LLM-optimized earned presence that reinforces Proses positioning.

• Communications & crisis Own communications corporate/internal comms and crisis readiness protecting brand reputation with fast clear well-judged response when issues arise.

• Community & social Lead and expand community blog and social management ensuring Prose shows up consistently across owned social channels (Meta TikTok YouTube etc.).

• Social impact (B Corp) Own Proses social impact agenda advancing the companys commitments as a certified B Corporation and connecting purpose to brand storytelling.

• AI discoverability Ensure Prose is accurately and favorably represented where customers increasingly discover beauty AI assistants and answer engines (ChatGPT Perplexity Gemini Google AI Overviews). Partner with Growth SEO and content on generative engine optimization (GEO/AEO) and LLM optimization and treat AI surfaces as a brand channel to monitor and shape.

• Budget & measurement Own the brand budget across team agency and programs and measure brand health and ROI (awareness consideration share of voice sentiment marketing mix modeling/MMM) to show impact and reallocate toward what works.

• Team leadership Manage mentor and develop a multidisciplinary team across comms brand advocacy social and social impact including hiring the open Sr. Manager Brand Advocacy.

• 10 years in brand communications or marketing including senior leadership of brand strategy at a consumer brand.

• Proven track record building holistic brand awareness across earned social community and partnerships with measurable results.

• Experience leading integrated 360 campaigns creative and content development across channels.

• Customer-obsessed; fluent in using insight emerging trends and data to shape brand messaging and decisions.

• Experience owning a brand budget and measuring brand health and ROI (awareness consideration share of voice sentiment MMM).

• Experience leading PR communications corporate/internal communications and crisis through in-house teams and external agencies.

• Experience leading influencer/creator advocacy and community/social programs.

• Familiarity with brand creator and measurement tools e.g. CreatorIQ Nectar Social Dash Hudson ShopMy and brand-health trackers like Qualtrics.

• Proven people leadership youve built managed and developed multidisciplinary teams.

• Strong executive presence and stakeholder management; a clear calm communicator who earns trust internally and externally.

• Familiarity with building brand discoverability in AI assistants and answer engines (GEO/AEO) is a strong plus.

• Experience with social impact purpose or sustainability communications is a strong plus (B Corp or mission-driven brand experience especially welcome).

• Beauty wellness or premium DTC experience is a plus

• Knowledge and passion for prestige skincare and haircare categories.

• Active daily use of AI tools in your current workflow for analysis reporting research or creative thinking. Were looking for someone who already treats AI as a work tool not someone willing to learn it someday.

Prose fosters inclusivity learning and diversity within our teams and workplace. Just as we celebrate unique beauty every team member is encouraged to show up as their full addition to creating an environment where all individuals feel welcome we offer benefits that include:

• Competitive PTO

• Competitive compensation package

• Company sponsored health care plan (medical dental and vision plans)

• 401k matching

• FSA and commuter benefits

• Snacks and lunches

In the New York area the anticipated base salary range for this role is $250000 to $275000 annually (20% discretionary bonus and equity). Actual compensation will be commensurate with experience qualifications knowledge and skills. This role will be a hybrid position based out of our Williamsburg office and the expectation is that this person will be in the office 3 days per week.

Prose Values

Intentional Inclusivity

• We know the best ideas come from open minds and willingness to listen. While our products cater to the individual an invitation into our process is always open to our community.

• We value our differences and diverse backgrounds by communicating openly managing with transparency and striving to understand one anothers perspective. Its a key ingredient to our innovation.

Connected Collaboration

• Our strength as a group will outlast our efforts as individual contributors. With offices across countries staying inventive and agile deepens our clear vision and consistent communication.

• We stay in a spirit of entrepreneurial collaboration: We do not have consensus at all times but we trust one another to work toward our common goals. Our success is an expression and result of our progressive and gratifying teamwork.

Driven Together

• We value ownership and coaching that encourages employees to think constructively and creatively about the business. We view employees as leaders and individuals who are accountable resourceful and responsible. Anyone and everyone is encouraged to lead.

• We recognize that in order to continue thinking one step ahead we will need to try new things. We strive to provide an open environment that accepts this truth making space for new ideas to emerge.

Humanity Always

• We assume good intentions in every interaction keeping ourselves accountable for the climate we create. We seek to understand our co-workers through this lens of conscious benevolence authenticity and fellowship.

• We operate with the intention of preserving resources creating an environment we can all live in for our business and the world. Sustainable care is essential to our ethos as an organization. We take a mindful approach to how we think about our people (employees) and our planet.

Required Experience:

Exec