Vice President, Strategy

Agency:

Targetbase

Job Function:

Strategy and Planning

Job Subfunction:

Account Planning and Brand Planning

Job Description:

As a data-driven strategic marketing agency we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase we integrate technology analytics creative digital and strategy to create a superior 1:1 customer experience enhancing engagement and driving more profitable outcome for clients.
JOB SCOPE & PURPOSE
A Vice President of Strategy is responsible for defining overseeing and evolving the overarching CRM and engagement strategy across a portfolio of brands/clients ensuring strategic consistency rigor and long-term value creation. This role partners closely with senior client stakeholders and internal leadership to align business objectives data-driven insights and customer experience vision. The VP must be adept at translating data and market signals into a clear compelling strategic narrative that guides teams influences clients and impacts enterprise-level decision-making.
He/she serves as a senior strategic authority in CRM customer acquisition and ongoing journey orchestration. The ideal candidate is a confident consultative leader who thrives in ambiguity brings a strong point of view and inspires teams to think beyond execution toward transformational impact.
MAIN RESPONSIBILITIES
Strategic Oversight & Thought Leadership:
Provides executive-level oversight of CRM and engagement strategy for assigned clients setting the strategic vision ensuring alignment across workstreams and elevating the quality and consistency of strategic output across & Customer Journey Leadership: Guides the development of consumer-centric CRM strategies across acquisition onboarding engagement and retention ensuring data insights and analytics are synthesized into an integrated end-to-end customer Partnership & Influence: Acts as a trusted senior advisor to clients using insight-led storytelling to frame challenges articulate opportunities and influence long-term strategic direction. Leads high-level strategic discussions roadmap development and future-state Growth & Commercial Impact:
Partners with business development and account leadership to drive growth shaping differentiated insight-driven solutions and helping clients see beyond individual campaigns to broader ecosystem Leadership & Enablement:
Provides mentorship and strategic guidance to other strategists establishing strategic standards coaching teams on data interpretation and narrative development and ensuring CRM thinking continues to mature across the organization.
EDUCATION & EXPERIENCE
Minimum of 1215 years of experience in data-driven consumer marketing CRM or customer experience strategy
o Demonstrated experience leading CRM strategy at an enterprise or portfolio level with experience across multiple industries
o Proven success developing and overseeing complex multi-channel CRM and engagement strategies
o Strong background in consultative selling organic account growth and executive-level client engagement
Bachelors Degree required; Masters Degree highly preferred
KNOWLEDGE & ABILITY
Expert-level understanding of CRM customer data analytics and journey orchestration
Exceptional ability to connect data insights and business context into a clear persuasive strategic narrative for senior audiences
Proven ability to influence without authority and align cross-functional teams around a shared strategic vision
Deep knowledge of emerging technologies platforms and trends shaping consumer behavior and personalization
Executive presence with strong presentation facilitation and storytelling skills
Highly collaborative leadership style with strong listening coaching and relationship-building capabilitiesPOSITION REQUIREMENTS
Overtime as necessary
Travel is required

We work a hybrid schedule - 3 days in office and 2 days working from home. Candidates must local to the Dallas-Fort Worth area and willing to be onsite in the Irving office 3 days per week.

Targetbase is a part of Omnicom Precision Marketing Group (OPMG). OPMG aligns Omnicoms global digital data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data connected intelligence and connected experiences OPMG provides services that include data-driven product / service design technology strategy and implementation CRM / loyalty strategy and activation econometric and attribution modeling technical and business consulting and digital experience design and development.


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