Vice President of Commercial Strategy

Vice President of Commercial Strategy

Location: Dubuque IA

Salary: $140000$160000 DOE

Bonus: Performance & EBITA Bonus up to 25%

Benefits: Comprehensive medical dental vision paid time off 401(k) executive benefits package and $10000 relocation assistance.

A premier gaming and hospitality organization is looking to identify an accomplished Vice President of Commercial Strategy to serve as the senior commercial executive for a diversified resort operation. Reporting directly to the CEO this executive will bring together casino marketing player development hotel and resort sales loyalty brand digital marketing and guest engagement under one integrated commercial strategy.

This is a high-impact opportunity for a commercially sophisticated leader who understands how gaming and hospitality can work together to drive revenue increase market share and strengthen guest loyalty. The VP of Commercial Strategy will combine data-driven decision-making with hands-on executive leadership to identify growth opportunities maximize guest lifetime value and create a more connected experience across gaming hotel food and beverage entertainment and ancillary operations.

Key Responsibilities

• Develop and lead an integrated commercial strategy across gaming hotel food and beverage entertainment and ancillary revenue streams
• Create annual and multi-year commercial plans focused on revenue growth market share guest acquisition retention and profitability
• Identify cross-sell and upsell opportunities between casino hotel entertainment and other guest experiences
• Provide executive leadership to Player Development Casino Loyalty and Hotel & Resort Sales
• Establish player segmentation reinvestment host performance portfolio management and loyalty strategies
• Develop group corporate leisure and transient hotel sales strategies aligned with property-wide revenue objectives
• Align hotel sales efforts with casino demand entertainment programming occupancy goals and major events
• Lead brand positioning advertising strategy audience targeting media investment and campaign performance
• Oversee outsourced partners responsible for brand digital marketing CRM database marketing and social media
• Leverage player data CRM analytics STR reporting and commercial performance metrics to identify growth opportunities
• Develop loyalty and guest engagement strategies designed to increase visitation retention spend and lifetime value
• Manage commercial and marketing budgets agency relationships vendor agreements and return on investment
• Partner directly with the CEO and executive leadership team on overall growth strategy and commercial performance
• Build coach and develop a high-performing commercial leadership team while fostering accountability and collaboration

Ideal Experience

• 8 years of progressive leadership experience in commercial strategy marketing sales revenue management or related revenue-generating functions
• Senior leadership experience within gaming casino resort hospitality entertainment or another complex consumer-facing business
• Proven success overseeing multiple commercial functions such as casino marketing player development hotel sales loyalty CRM brand or digital marketing
• Strong understanding of casino player development host management reinvestment strategy segmentation and loyalty-driven revenue models
• Experience developing and executing strategic business plans revenue initiatives and market growth strategies
• Strong analytical background with experience interpreting player data CRM analytics STR reporting and commercial performance dashboards
• Experience using guest and behavioral data to improve acquisition retention personalization and lifetime value
• Background overseeing external marketing advertising digital or CRM agencies and holding partners accountable to measurable KPIs
• Experience leading commercial transformation organizational integration or cross-functional growth initiatives preferred
• Current or previous experience as a Vice President Chief Commercial Officer Senior Director or comparable senior commercial leader preferred
• Executive-level communication presentation relationship-building and strategic decision-making skills

To be considered please submit your resume to: