Vice President, Earned Media Strategy

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Who We Are

Weber Shandwick is more than a leading global PR agency - were an engagement agency and were working in and around the cutting edge of the new media landscape. Were storytellers content creators and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration and we engage stakeholders in new and creative ways to build brands and reputations.

Vice President Earned Media Strategy

About the Opportunity:
The Weber Shandwick team is seeking a Vice President Earned Media Strategy with deep consumer media expertise to lead earned media strategy and execution for top-tier CPG Food & Beverage and Consumer Lifestyle brands. This senior role offers the chance to shape large-scale integrated campaigns across multiple consumer categories and work closely with influential clients and agency partners.

The ideal candidate thrives on the thrill of a compelling story excels at building and nurturing media relationships and lives and breathes pop culture media trends and the cultural zeitgeist. Youll be a key strategic leader driving brand narratives that break through and resonate culturally.

About You:
Youre a media powerhouse with deep trusted relationships across top-tier business lifestyle entertainment and news media and a proven track record of leading earned media strategies for major consumer brands. You instinctively turn business goals into narratives that spark cultural relevance and deliver results including elevating executive visibility through smart high-impact storytelling.

Passionate about pop culture food and lifestyle trends you have your finger on the pulse of whats next. You know where brand and consumer conversations intersect and have successfully positioned brands at the center of major cultural moments bringing creativity and cultural resonance to the forefront.

Fluent in both traditional and emerging platforms like podcasts Substack and creator networks you stay ahead of the curve. You understand how and where to place top-tier stories from thought leadership to breakthrough brand campaigns that capture the cultural zeitgeist.

A strategic thinker who thrives in high-pressure environments you bring calm clarity to complex integrated programs. As a collaborative leader and mentor you grow talent build client trust and inspire teams to deliver standout earned work rooted in insight and cultural impact.

Responsibilities:

- Lead the development of integrated campaigns working alongside strategy creative and account leads.
- Lead the development and flawless execution of comprehensive earned and integrated media campaigns for large-scale consumer clients.
- Build and maintain strong relationships with top-tier media across national regional and digital outlets spanning business lifestyle food & beverage mainstream news entertainment and commerce verticals.
- Craft compelling culturally relevant narratives that tap into emerging food lifestyle and pop culture trends.
- Oversee earned media campaigns across various formats from product launches and thought leadership to celebrity partnerships and high-profile brand initiatives.
- Monitor media trends and provide timely insights to clients and teams identifying earned opportunities grounded in whats timely buzzy and impactful.
- Counsel senior clients executives and spokespeople on media strategy positioning and media training.
- Confidently present strategic plans and campaign results in client meetings inter-agency collaborations and new business pitches.
- Partner with cross-functional teams to ensure earned strategies are aligned with broader marketing and brand goals.
- Manage resources timelines and deliverables with precision ensuring top-tier execution and a client-first mindset.
- Develop POVs regarding the evolving earned media landscape and share across network.

Competencies:

- Business Acumen: Align earned media strategies with client business goals and marketing priorities.
- Client Service: Build trust and rapport with senior client stakeholders and agency teams.
- Proactivity- Continuously pursue innovative media opportunities and storytelling approaches.
- Collaboration: Foster strong relationships internally and externally to drive cohesive campaign execution.
- Critical Thinking: Analyze challenges anticipate media and client needs and deliver insightful solutions.
- Leadership: Effectively mentor and guide teams while managing complex projects and expectations.

What Were Looking For:

- 8 years of public relations or communications experience with increasing responsibility leading earned media for major consumer brands.
- Strong track record of top-tier media placements and well-established relationships across lifestyle business entertainment and pop culture media.
- Subject matter expertise in CPG food & beverage lifestyle and entertainment;
- Demonstrated success managing earned campaigns featuring Tier A talent including celebrities musicians and influential creators.
- Skilled in developing and executing thought leadership product launches brand campaigns and celebrity partnerships.
- Experienced in media training and counseling senior clients and executives.
- Able to integrate earned strategy seamlessly with digital social and paid media efforts.
- Proven problem-solver with strong judgment under pressure and the ability to make decisions with limited information.
- Excellent client service skills with confidence advising senior stakeholders and working within large marketing-driven organizations.
- Effective communicator (written and verbal) with strong presentation skills and experience leading new business efforts.
- Collaborative team leader with a track record of mentoring talent and managing multiple fast-paced projects with clarity and control.

Salary Range: $119000 USD - $155000 USD

Where an employee or prospective employee is paid within this range will depend on among other factors actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employees/applicants background pertinent experience and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race color religion gender age ethnic or national origin protected veteran status physical or mental disability sexual orientation gender identity marital status or citizenship status.

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Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race religion color ethnic origin gender gender identity age marital status veteran status sexual orientation disability or any other basis prohibited by applicable federal state or local law. EOE/AA/M/D/V/F.