Theatrical PR Specialist, MGM Theatrical

Interested in shaping the future of movies and television as an integral part of a world-leading global communications team Amazon MGM Studios brings together the worlds best filmmakers with the most passionate communities in a way no other entertainment brand can. We deliver distinctive critically acclaimed and award-winning original movies like Project Hail Mary The Sheep Detectives American Fiction The Beekeeper and Challengers.

Amazon MGM Studios is seeking a culturally fluent strategically minded and execution-driven National Theatrical PR Specialist to drive day-to-day PR campaign strategy and activities for the studios theatrical film slate. This role will work in close partnership with senior national publicity leadership to develop and execute earned media campaigns that break through culture identifying creating and amplifying moments that generate conversation critical engagement and audience excitement across the full lifecycle of a theatrical release.

The ideal candidate brings a sophisticated understanding of the modern media landscape from legacy outlets and broadcast to digital editorial podcasts and emerging platforms and can identify innovative pathways to earned coverage that go beyond traditional publicity playbooks. This is a role for someone who thinks creatively about how stories get told who is telling them and where audiences are actually paying attention and who can execute against that thinking with rigor precision speed and creativity.
This role requires equal parts strategic instinct and operational excellence: the ability to conceive a breakthrough campaign beat and then manage every detail required to bring it to life from pitch through placement from press day logistics through premiere execution. The successful candidate will be a proactive self-starter who thrives in a fast-paced collaborative environment manages multiple high-profile campaigns simultaneously and brings genuine passion for film and pop culture to everything they do.


Key job responsibilities
Drive day-to-day national PR campaign strategy and activities for assigned theatrical titles from production through release and awards positioning
Develop and execute earned media strategies that generate cultural conversation critical engagement and audience excitement across all editorial platforms
Identify and create breakthrough earned media moments that transcend traditional publicity developing activations and approaches that position films within broader cultural conversations
Manage press outreach for assigned titles
Develop campaign messaging talking points positioning documents and press materials for each title
Monitor cultural conversation competitive landscape and media trends to identify real-time opportunities for campaign amplification and press engagement
Track and analyze media coverage and campaign performance
Serve as a day-to-day liaison with talent representatives managing approvals and scheduling
Talent handle at press days junkets premieres and publicity events as needed
Lead planning and execution of press days junkets screenings and publicity events managing logistics press confirmations talent flow materials and day-of execution
Develop innovative press event formats and activations that generate earned media beyond standard interview rotations
Coordinate with cross-functional partners (marketing social creative distribution) to ensure that PR is integrated into broader campaign strategy
Maintain deep current knowledge of the evolving national media landscape understanding which platforms and formats reach which audiences and how influence patterns are shifting
Cultivate and maintain relationships editorial voices across the full media ecosystem
Serve as a cultural resource for the team staying current on pop culture social trends and audience behaviors
Serve as day-to-day point of contact for retained PR agencies and specialist vendors as assigned
Track agency progress against campaign goals
Manage campaign timelines status documents and internal tracking systems
Prepare weekly status reports and post-campaign analysis
Develop presentation decks and materials for filmmaker meetings internal stakeholder reviews and cross-functional campaign discussions
Participate in cross-functional meetings with marketing social creative international and distribution teams


- 5 years of recent professional communications or public relations experience
- Bachelors degree
- Can show strong verbal and written communication skills
- Knowledge of Microsoft Office applications (Excel Word SharePoint and PowerPoint)
- Proven track record of securing high-impact earned media placements across all editorial platforms
- Demonstrated ability to develop and execute national PR campaigns from strategy through execution
- Strong existing relationships with entertainment journalists critics editors and producers
- Experience coordinating press junkets press days talent interviews and premiere events
- Proven ability to manage multiple campaigns and stakeholders
- Experience working directly with talent representatives (publicists agents managers)
- Strong organizational and project management skills

- 5 years of theatrical publicity experience at a major studio entertainment company or leading PR agency
- Demonstrated ability to conceive and execute innovative culture-breaking earned media moments
- Established relationships with editorial voices across emerging media platforms not just legacy press
- Experience developing campaign strategies and presentations to filmmakers and senior stakeholders
- Understanding of the awards campaign landscape and experience supporting awards publicity
- Working knowledge of social media dynamics content creator ecosystems
- Experience managing or coordinating with PR agencies and external vendors
- Budget management experience including invoice processing PO tracking and spend reconciliation
- Familiarity with AI tools for media research campaign measurement and workflow optimization
- Genuine love of all film genres and pop culture with an ability to articulate whats culturally resonant and why

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

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The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA Culver City - 76600.00 - 134000.00 USD annually