Technical Lead, Customer Data & Personalization Platforms
Charlotte, VT - USA
Job Summary
Core Responsibilities
- Provide technical leadership for Vanguards MarTech Data Platform ecosystem including Customer Data Platforms (CDP) Identity Resolution Data Clean Rooms customer data assets and activation platforms that power modern marketing and personalization at scale.
- Lead the architecture design and delivery of scalable secure and governed data solutions ensuring reliability performance and operational excellence across the platform landscape.
- Drive engineering best practices across data architecture DataOps observability CI/CD testing security and platform operations.
- Partner closely with Product Marketing Analytics AdTech and Engineering teams to translate business objectives into durable scalable technical solutions.
- Provide technical oversight for the full solution lifecycle including architecture reviews design decisions implementation testing deployment and ongoing optimization.
- Establish and enforce data governance privacy security and compliance standards for customer and identity data ensuring alignment with enterprise and regulatory requirements.
- Evaluate emerging technologies and platform capabilities developing roadmaps and recommendations that advance Vanguards marketing customer intelligence and activation strategies.
- Coach and mentor engineers and technical contributors providing guidance on architecture design patterns engineering practices and technology adoption.
- Communicate platform strategy technical direction risks and recommendations to stakeholders at varying levels across Product Engineering and business organizations.
- Drive continuous improvement through modern engineering practices automation operational metrics and platform optimization initiatives.
- Minimum of 8 years of experience in software engineering data engineering or data platform development including 3 years in a technical leadership role.
- Strong experience designing building and operating large-scale data platforms data products and distributed data processing solutions.
- Familiarity with modern MarTech and AdTech platforms including audience activation measurement campaign orchestration and digital marketing ecosystems.
- Knowledge of performance marketing customer journey analytics personalization audience targeting and marketing measurement.
- Experience with Identity Resolution customer profile management audience segmentation consent management and customer intelligence platforms.
- Experience working with Data Clean Rooms and privacy-safe data collaboration technologies preferred.
- Hands-on experience with cloud-native data platforms and architectures preferably AWS.
- Deep expertise in data engineering technologies including Python SQL Spark Kafka and modern data processing frameworks.
- Hands-on experience with Databricks Delta Lake Customer Lake CDP Unity Catalog and modern Lakehouse architectures preferred.
- Experience with GenAI agentic AI and MCP enabling AI-powered personalization customer intelligence and marketing experiences through modern data platforms.
- Experience building scalable batch and streaming data pipelines with a strong focus on performance reliability observability and data quality.
- Strong understanding of DataOps CI/CD Infrastructure as Code automated testing monitoring and operational excellence practices.
- Experience designing APIs and data services to support consumer analytics and activation use cases.
- Strong understanding of data governance metadata management privacy security and regulatory considerations involving customer data.
- Proven ability to influence architecture decisions and collaborate effectively across Product Engineering Marketing Analytics and business stakeholders.
- Demonstrated ability to mentor engineers and provide technical leadership across cross-functional teams.
- Experience supporting AI/ML customer intelligence or next-generation marketing platforms preferred.
- Passion for evaluating emerging technologies and shaping enterprise-wide standards and best practices.
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.About Vanguard
At Vanguard we dont just have a missionwere on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members designed to capture the benefits of enhanced flexibility while enabling in-person learning collaboration and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
Required Experience:
Senior IC
About Company
Search the latest roles and opportunities at Vanguard. Apply today to join our industry-leading crew.