Staff Product Marketing Manager, Okta Device Access

Secure Every Identity from AI to Human

Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.

This is an opportunity to do career-defining work. Were all in on this mission. If you are too lets talk.

We are seeking a Staff Product Marketing Manager to lead go-to-market strategy for Okta Device Access. This role will own positioning messaging launches field enablement and lifecycle adoption for a strategic product portfolio at the intersection of identity endpoint experiences and security.

Okta Device Access extends identity security to the first moment of the workday: signing in to a computer. It helps organizations strengthen device-login security simplify onboarding and account experiences and enable seamless secure access from device sign-in to the applications employees need. The portfolio supports Windows and macOS environments and complements customers existing endpoint-management investments.

The ideal candidate is a strategic technically credible product marketer who can translate sophisticated identity and platform capabilities into clear customer value differentiated market narratives and scalable commercial programs. You will work closely with Product Engineering Sales Solutions Engineering Customer Success Digital Growth and Pricing to bring new capabilities to market and drive durable customer adoption.

• Own the end-to-end go-to-market and lifecycle marketing strategy for Okta Device Access including positioning messaging launches field readiness customer adoption and expansion.
• Develop a differentiated narrative for securing device sign-in and enabling seamless passwordless phishing-resistant access from device to applications.
• Translate complex identity authentication device-security and operating-system integration capabilities into compelling customer value propositions use cases and practical field plays.
• Lead cross-functional launch planning and execution including launch strategy sales and partner enablement customer communications web and content strategy internal readiness and post-launch measurement.
• Build and execute adoption programs that help customers advance phishing-resistant access and FastPass adoption while identifying and addressing deployment and activation friction. FastPass is Oktas phishing-resistant passwordless authenticator for secure access to devices and applications
• Partner with Product and Engineering to bring customer insight into product and GTM decisions shape roadmap communications and ensure commercialization and packaging changes are customer- and field-ready.
• Enable Sales Sales Engineering Customer Success Support and partners with the messaging tools and programs needed to articulate value and drive successful deployments.
• Help shape a cohesive device-access story that can extend to adjacent workforce and frontline-worker needs as the portfolio evolves.
• Define and report on success metrics across adoption activation field readiness pipeline influence launch performance and customer outcomes.

• 8 years of B2B enterprise product marketing experience preferably in cybersecurity identity endpoint management enterprise software or a related technical category.
• Demonstrated experience owning GTM strategy for complex technical productsfrom positioning and launches through field enablement and sustained customer adoption.
• Ability to communicate credibly with security identity IT and endpoint-management audiences.
• Exceptional storytelling and executive communication skills with the ability to make sophisticated technology accessible differentiated and commercially compelling.
• Proven cross-functional leadership with Product Engineering Sales Solutions Engineering Customer Success Digital Pricing and partner teams.
• Strong analytical orientation with experience using customer insight and performance data to shape strategy and improve adoption.
• Bachelors degree or equivalent practical experience.

• Experience in identity and access management authentication passwordless or phishing-resistant access endpoint security device posture zero trust MDM/UEM or device-aware access.
• Experience marketing Windows and/or macOS enterprise capabilities.
• Experience building adoption motions for products where deployment admin workflows and end-user change management are meaningful parts of the customer journey.
• Experience marketing products that integrate with broader endpoint-management or security ecosystems.

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