Sr Specialist, Email Marketing

Join us to create change and have an impact in homes around the world.

At Electrolux Group our vision is to be the home appliance industry leader in consumer satisfactionbydelivering outstanding lifetime experiences with solutions that always get share ideas and collaborate so that togetherwe can develop solutions that delivermoreenjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more our global community of people from 100 countries we listen to each other actively contribute and grow together.

Where youll be:

This position will be based in the Charlotte NC HQ; hybrid work policy model.

About the Role:

The Sr. Specialist Email Marketing will support our growing direct-to-consumer (D2C) ecommerce program by developing and executing email marketing strategies that drive engagement conversion sales and revenue. This role will manage the day-to-day execution of sales-focused email campaigns including audience segmentation campaign development testing quality assurance reporting and optimization. The ideal candidate brings a strong combination of direct response marketing experience email platform and data expertise and a test-and-learn mindset. Success requires strong attention to detail curiosity initiative and the ability to collaborate across sales marketing content and other stakeholders to continuously improve campaign performance.

Key Responsibilities:

• Develop and execute email marketing strategies across promotional prospecting cart abandonment onboarding triggered and other D2C campaigns.
• Partner with D2C content sales and marketing teams to plan campaigns and provide insights on creative cadence audiences and historical performance.
• Define audience targeting and segmentation strategies and create appropriate email audiences and marketing lists.
• Build maintain QA and launch email campaigns and templates within the email service platform (ESP) ensuring accurate and timely execution.
• Manage campaign data requirements assets targeting rendering and other production elements to ensure campaign accuracy.
• Monitor and analyze campaign performance providing reporting and actionable insights to improve engagement conversion sales and revenue.
• Develop and execute testing strategies to continuously optimize campaign creative targeting cadence and overall performance.
• Stay current on email marketing trends platform capabilities technologies and industry standards to identify opportunities to enhance processes and program performance.

Minimum Qualifications:

• Bachelors degree
• 4 years of relevant direct-to-consumer ecommerce or direct response marketing experience including experience with CRM and marketing technologies.
• 2 years of hands-on experience working with email marketing platforms and executing ad hoc promotional and triggered email campaigns; experience with Iterable is a plus.
• 2 years of experience working with customer data to develop audience targeting segmentation and marketing lists.
• Experience supporting D2C email marketing programs with a strong understanding of campaign testing measurement and optimization.
• Strong proficiency with HTML/CSS and experience building testing and troubleshooting email campaigns.

Benefits include:

• Flexible work hours/hybrid work environment
• Medical dental vision and life insurance
• Competitive holiday and vacation time off program
• Retirement Savings Plan (401(k)) with relevant company contribution.
• Discounted products and an EAP upon hire and tuition reimbursement after 12 months of service

Please be advised that we are unable to offer visa sponsorship for this position at this time.

Find more on:

Electrolux Group North America: Electrolux Group Careers: Consumer Products Inc. is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age race color religion sex national origin sexual orientation disability or veteran status. If you need assistance or an accommodation during the application process because of a disability it is available upon request through The company is pleased to provide such assistance and no applicant will be penalized as a result of such a request.

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