Sr Retention Marketing Specialist

Your Opportunity Your Team

The Sr Retention Marketing Specialist supports QVC and HSN and owns the strategy optimization and execution of triggered email campaigns that drive retention and revenue.

You will be the dedicated owner of a triggered email program across two iconic retail brands. You will shape how customers experience key moments in their journey from behavior-based and transactional communications to personalized lifecycle messaging. Your work will directly influence a program expected to deliver more than 25% of total email revenue while helping improve the customer experience through smarter targeting stronger creative and continuous testing.

Where Youll Work

This role is hybrid and will require you to be onsite in West Chester PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA NJ DE. Relocation assistance is not available for this role.

What Youll Do

• Own the strategy and optimization of triggered email campaigns for QVC and HSN
• Manage campaign performance across customer journeys using data and testing to improve engagement conversion and revenue
• Analyze results in Adobe Analytics Tableau Bluecore and retention marketing reports to identify trends gaps and growth opportunities
• Partner with the Test & Learn team to develop A/B and multivariate tests across audience timing messaging and creative
• Collaborate with internal and external partners to review campaign performance and act quickly when KPIs are not meeting expectations
• Improve the customer experience by delivering and relevant lifecycle communications
• Translate insights into clear recommendations that support year-over-year growth in triggered email revenue

What Youll Bring

• 2 years of experience in email marketing lifecycle marketing CRM marketing retention marketing or ecommerce marketing
• Experience building triggered or automated email campaigns
• Experience using analytics and marketing tools such as Bluecore Adobe Analytics Tableau or similar platforms
• Experience using data to identify opportunities and optimize campaign performance
• Experience with A/B testing and campaign optimization
• Bachelors degree in Marketing Communications or a related field or equivalent experience

#LI-ST4

Our Total Rewards package includes benefits youll love such as competitive compensation paid time off an employee assistance program parental leave paid volunteer hours and amazing company discounts! In our US market you can also expect health care benefits starting on day 1 401(k) and tuition reimbursement benefits.

QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal state and local laws and regulations. As an equal opportunity employer QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout please contact us at for assistance.

If provided salary ranges are a general guideline only and actual salaries will vary and are based on factors such as a candidates qualifications skills experience and geographic location as well as business and market conditions.