Sr Retail Media Program Manager

Job Summary:

The Sr. Retail Media Program Manager will lead the strategic development and day-to-day operations of our in-house Retail Media Network (RMN). This role is one of the core owners of iHerbs ads business: shaping the strategy launching and scaling premium onsite placements and building the operating system that turns retail media into a durable growth engine for the company. Our platform is strategically powered by Amazons retail ad service technology giving us world-class capabilitiespaired with iHerbs unique advantage: a massive high-intent wellness audience shopping across 50000 SKUs and 1800 brands.

Job Expectations:

• Platform Management: Oversee the end-to-end execution of iHerbs retail media offerings including Sponsored Products Display and Video ads across web and mobile app interfaces.

• Strategic Partnerships: Act as the primary point of contact for the Amazon Ads service team to manage the technical integration leverage new product betas and ensure the platform is optimized for iHerbs unique global requirements.

• Vendor Strategy & Adoption: Collaborate with the Merchandising and Category Management teams to drive RMN adoption among iHerbs brand portfolio. Develop educational materials and best-practice guides to help vendors maximize their Return on Ad Spend (ROAS).

• Ad Inventory Optimization: Partner with Product and Engineering teams to identify and implement new ad placements (white space) that drive incremental revenue without compromising site performance or user conversion.

• Global Campaign Alignment: Integrate retail media placements with iHerbs global promotional calendar ensuring ad strategies align with major shopping events such as the 29th Anniversary Sale Singles Day and Black Friday/Cyber Monday.

• Measurement & Analytics: Define and track key performance indicators including Ad Yield Attributed Sales ROAS and New-to-Brand (NTB) metrics. Deliver regular reporting and actionable insights to senior leadership and brand partners.

The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job. Other duties and responsibilities not outlined in this document may be added as necessary or desirable with or without notice.

Knowledge Skills and Abilities:

Required:

• Proven experience running onsite advertising programs or ad platforms (retail media network experience is a plus but owned-site monetization experience is ideal).

• Strong analytical fluency: can interpret performance drivers build narratives and make tradeoff decisions.

• Track record of cross-functional leadership with Product/Eng/Data to ship improvements and scale operations.

• Experience scaling an ecommerce monetization program (onsite ads sponsored placements or marketplace monetization).

• Familiarity with auction mechanics ad ranking/relevance attribution and incrementality concepts.

• Experience in supplements/health & wellness beauty or regulated categories (claims sensitivity compliance constraints).

• Comfortable working with BI tools (Tableau/Looker) experimentation frameworks and ad platform reporting.

• Excellent stakeholder management and executive-ready communication.

• Excellent organization skills and ability to multi-task

Equipment Knowledge:

• Experience with Microsoft Office Suite (Word Excel PowerPoint)

• Experience with Google Business Suite (Gmail Drive Docs Sheets Forms) preferred

Experience Requirements:

Generally requires 10 years in retail media ads/monetization performance marketing marketplace growth or ad operations.

Education Requirements:

Bachelors Degree in Business or related field preferred or a combination of education and equivalent work experience.

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Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party (Agency) candidates. If you are an Agency please send any requests to be considered as a supplier in our Vendor Management System to . Do not contact iHerb employees directly. If requested to work on a role any Agency candidates would be presented through the internal recruiting organization.

About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earths best-curated selection of health and wellness products at the best possible value delivered with the most convenient experience.

Were the worlds largest eCommerce platform dedicated to vitamins minerals and supplements and other health and wellness products. For more than 25 years weve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items we ship over 50000 products from over 1800 brands direct to our customers in 180 countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer Empower Our People Be Entrepreneurial & Pivot Quickly
Embrace Diversity & Inclusion Strive for Simplicity

iHerb Benefits
At iHerb we are dedicated to offering programs designed to help our employees and their families stay healthy live well and plan for their financial future. Built on a strong foundation our programs provide options and upgrades with flexibility protection and security in mind. For the comprehensive benefitslist visit our international team members you may be eligible forbenefitsdepending on the country where you are Acquisition Partner/local HR representative will go over thebenefitsyou are eligible for.

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.