Sr. Program Manager, Merchandising & Field Branding, Amazon Leo

Amazon is seeking a Sr. Program Manager Merchandising & Field Branding to define and drive the overarching program strategy for Amazon Leos merchandise function. This role owns strategic direction across the full merchandise portfolioincluding a planned evolution from internal merch store to a customer-facing branded store experiencewhile leading high-visibility programs that require executive-level communication and leadership review. The ideal candidate brings deep experience managing complex global vendor ecosystemsincluding external Field Service stakeholders worldwideand has a proven track record of leveraging merchandise as a strategic tool for deepening customer relationships and driving long-term brand engagement. They scale programs through influence operational rigor and data-driven decision-making.

As the Sr. Program Manager Merchandising & Field Branding for Leo you will set the multi-year program strategy and own end-to-end execution accountabilityfrom workflow architecture and vendor governance to leadership business reviews and global installer merch branding. Youll partner directly with Leos leadership team marketing partners and cross-functional stakeholders to define program direction build customer-facing campaign strategy and deliver scalable branded experiences globally.



Key job responsibilities
Program Strategy & Vision
Define and own the multi-year program strategy for Leo merchandise aligning with broader Amazon Leo business goals
Establish the strategic framework goals and success metrics for the entire merchandise function
Translate executive priorities into actionable program roadmaps and resource plans
Build and continuously improve scalable systems and SOPs to support global employee installer and customer merchandise deliveries

Financial Management & Procurement
Negotiate pricing and contract terms with production vendors and suppliers
Manage procurement processes including opening and tracking purchase orders (POs)
Own budget planning forecasting and ongoing budget management for all merchandise programs
Track financial performance against budget and identify cost optimization opportunities
Ensure compliance with Amazons procurement and financial policies

Merch Production & Execution
Translate creative concepts from Leos internal creative team into production-ready specifications
Manage approved production vendors to ensure design integrity and brand consistency
Support development and execution of bespoke merchandise drops and special edition releases
Manage production timelines and ensure on-time delivery of all merchandise programs
Review product samples and prototypes providing clear recommendations and answering questions from stakeholders

Global Vendor & Field Service Stakeholder Management
Serve as the primary strategic relationship owner for external production vendors suppliers and global Field Service stakeholders who support the installer merch branding program
Develop and grow a global ecosystem of Field Service partners and vendorsestablishing the foundational governance structures SLAs and escalation paths needed to support delivery planning redemption surplus management and replacement workflows across global markets
Oversee quality control and brand consistency standards across all external Field Service partners executing installer merch branding in the field
Drive issue resolution for production delays quality failures field execution gaps or cross-border delivery challenges at scale

Logistics & Fulfillment
Oversee end-to-end logistics for packaging shipment planning delivery workflows and inventory management tied to demand forecasting
Optimize Amazons logistics platform with Leo-specific customizations for efficiency and on-time fulfillment
Track program performance against KPIs; use data to measure quality customer satisfaction and cost optimization opportunities

Leadership Reviews & Governance
Own and present business reviews for leadership including quarterly and annual program reviews
Synthesize performance data risks and recommendations into clear executive narratives; surface issues before they escalate
Maintain program documentation escalation frameworks and decision logs; lead cross-functional alignment across creative marketing and stakeholders

Customer Marketing & Lifecycle Strategy
Lead go-to-market planning and campaign execution for the customer-facing Leo merch store including launch strategy promotional cadence and ongoing performance tracking.
Partner with marketing teams and strategic alliance partners to position merch as a tool for customer engagement developing campaigns that drive brand affinity and repeat interaction.
Track program performance against customer-facing KPIs; use data to measure campaign effectiveness conversion and ROI and present findings to leadership.


- 6 years of professional non-internship marketing experience
- 5 years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages

- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at WA BELLEVUE - 118200.00 - 160000.00 USD annually