Sr. Paid Social Specialist

GoodRx is the leading prescription savings platform in the U.S.Trusted by more than 25 million consumers and 750000 healthcare professionals annually GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70000 pharmacies nationwide as well as comprehensive healthcare research and information. Since 2011 GoodRx has helped consumers save nearly $75 billion on the cost of their prescriptions.

Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers employers health plans and anyone else who shares our desire to provide affordable prescriptions to all Americans.

About the Role:

GoodRx is seeking a Sr. Paid Social Specialist to manage and optimize digital media campaigns that drive customer acquisition engagement and business growth. This role will support full-funnel digital marketing programs with a primary focus on paid social applying strong analytical and platform expertise to campaign execution optimization testing and measurement.

The ideal candidate is analytical curious detail-oriented and comfortable working independently in a fast-paced environment. This individual will partner closely with Creative Integrated Marketing and Data teams to develop effective campaigns test new approaches and translate performance results into actionable insights. This role reports to the Senior Director Digital Marketing.

Responsibilities:

• Manage end-to-end execution of paid social including campaign setup targeting budget pacing optimization QA and performance reporting.
• Develop campaign strategies and recommendations aligned with business objectives audience needs and acquisition goals.
• Monitor campaign performance and independently identify opportunities to improve efficiency scale and overall results.
• Develop and execute testing plans across audiences creative placements bidding strategies and other campaign variables.
• Partner with Creative and Integrated Marketing teams to develop and test social-first creative and translate performance results into actionable creative insights.
• Analyze campaign and customer acquisition performance using key metrics such as CPM CPA CAC conversion rates and LTV.
• Partner with Data and Analytics teams to support measurement approaches including incrementality testing attribution MMM and platform measurement solutions.
• Translate campaign results and learnings into clear performance insights and recommendations for Marketing stakeholders.
• Maintain campaign documentation QA standards and platform best practices to support consistent and effective execution.
• Stay current on evolving digital media platforms capabilities privacy requirements and industry trends and recommend opportunities for adoption.
• Collaborate with cross-functional partners and share digital media expertise and best practices with other members of the Marketing team.

Skills & Qualifications:

• Bachelors degree in Marketing Advertising Communications Business Analytics or a related field and 5 years of related Marketing experience including 3-4 years of Paid Social experience.
• Strong hands-on experience managing paid social campaigns across platforms such as Meta Reddit Pinterest and TikTok.
• Strong knowledge of campaign setup tagging QA optimization analysis and reporting.
• Understanding of digital marketing measurement methodologies including attribution incrementality MMM server-to-server integrations and CAPI.
• Strong understanding of customer acquisition funnels online and offline conversions and performance KPIs including CPM CPA CAC and LTV.
• Demonstrated ability to analyze campaign performance identify trends and issues and develop actionable recommendations.
• Strong attention to detail with a disciplined approach to campaign QA and documentation.
• Strong Excel and analytical skills.
• Effective written and verbal communication skills with the ability to communicate performance insights to cross-functional stakeholders.
• Strong cross-functional collaboration skills and ability to work effectively in a fast-paced environment.
• Creative and solutions-oriented mindset with the ability to adapt approaches as business and campaign needs evolve.

Nice to Have:

• Experience managing digital media campaigns in healthcare health tech or another regulated industry.
• Experience with AI-assisted marketing workflows or automation.
• Experience working closely with Data or Analytics teams on advanced marketing measurement.
• Meta Blueprint or other relevant digital media platform certification.

At GoodRx pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline and the successful candidates starting pay will be determined based on job-related skills experience qualifications and other relevant business and organizational factors. These pay zones may be modified in the future. Please contact your recruiter for additional information.

San Francisco and Seattle Offices:

New York Office:

Santa Monica Office:

Other Office Locations:

GoodRx also offers additional compensation programs such as annual cash bonuses or commission and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical dental and vision insurance 401(k) with a company match an ESPP unlimited vacation 13 paid holidays and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs fertility benefits generous parental leave pet insurance supplemental life insurance for you and your dependents company-paid short-term and long-term disability and more!

Were committed to growing and empowering a more inclusive community within our company and industry. Thats why we hire and cultivate diverse teams of the best and brightest from all backgrounds experiences and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools resources and opportunities to excel.

With that said research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field and we encourage women people of color those in the LGBTQ communities individuals with disabilities and Veterans to apply for positions even if they dont necessarily check every box outlined in the job description. Please still get in touch - wed love to connect and see if you could be good for the role!

GoodRx is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability please reach out to us at.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @ or addresses.

GoodRx is Americas healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S. gathering pricing information from thousands of pharmacies coast to coast as well as a tele-health marketplace for online doctor visits and lab tests. Since 2011 Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visiteach month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information visit.