Sr Mgr Social Platform Lead YouTube

The Senior Manager Social Platform Lead - YouTube leads the strategy programming operations and performance optimization of QVCs YouTube presence. Youll shape how customers discover QVC content products personalities and stories across one of the worlds most influential video platforms.

Youll turn business priorities customer insights seasonal moments and content opportunities into a clear YouTube growth plan. Your work will help increase discoverability watch time audience engagement subscriber growth traffic conversion and revenue contribution through ad share and affiliate activity.

Youll lead through influence across creative production social merchandising programming paid media marketing and analytics teams. Youll also guide agency and vendor partners build a strong organic relationship with Google and establish the priorities standards and performance routines that help teams deliver high-quality work with speed and consistency.

This role is hybrid and will require you to be onsite at West Chester PA several days per month. Onsite days are predetermined and standard across the company.

Job seekers must reside in one of the following states to be considered: Pennsylvania New Jersey or Delaware. Relocation assistance is not available for this role.

• Set and evolve QVC & HSNs YouTube channel strategy including content pillars audience priorities publishing approach growth opportunities and success measures.
• Translate brand customer programming product and commercial priorities into an integrated YouTube content calendar covering tentpole moments live and social commerce priorities product storytelling and always-on programming.
• Lead channel performance management across impressions click-through rate views watch time average view duration audience retention engagement subscriber growth traffic conversion and revenue contribution.
• Optimize titles descriptions thumbnails playlists metadata content packaging publishing cadence community features and channel architecture through structured testing and performance analysis.
• Direct cross-functional execution with creative production social merchandising programming paid media marketing and analytics partners ensuring content is designed for YouTube audiences rather than simply repurposed from other channels.
• Use YouTube Studio competitive benchmarking audience behavior and market trends to identify content opportunities diagnose performance issues and recommend changes to channel strategy.
• Influence internal stakeholders and maintain QVCs organic relationship with Google ensuring YouTube standards and platform best practices are consistently applied.
• Manage agency vendor and other external partner relationships including briefs priorities feedback timelines quality standards and performance expectations.
• Support budget planning resource prioritization content investment decisions and tracking of YouTube-related revenue or commercial goals.
• Coach and guide team members agency partners and other resources supporting YouTube execution while establishing workflows that improve speed quality accountability and consistency.
• Present channel performance insights risks and recommendations to stakeholders and leadership in a clear actionable way.

• 8 years of relevant experience in YouTube social media digital content audience development content marketing video strategy or a related field.
• Demonstrated experience developing and executing YouTube channel strategy for a brand publisher media company retailer agency or similar organization.
• Deep knowledge of YouTube channel operations content publishing metadata search optimization thumbnails playlists community features and platform best practices.
• A track record of improving audience and content performance such as subscriber growth watch time retention engagement click-through rate traffic conversion or revenue.
• Experience using YouTube Studio and other analytics or reporting tools to evaluate performance identify trends and make optimization decisions.
• Experience leading content planning and execution across creative production marketing social merchandising paid media analytics or related teams.
• Experience influencing stakeholders aligning priorities and delivering results through cross-functional teams and external partners.
• Experience managing agencies vendors freelancers production partners or platform relationships.

Our Total Rewards package includes benefits youll love such as competitive compensation paid time off an employee assistance program parental leave paid volunteer hours and amazing company discounts! In our US market you can also expect health care benefits starting on day 1 401(k) and tuition reimbursement benefits.

QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal state and local laws and regulations. As an equal opportunity employer QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout please contact us at for assistance.

If provided salary ranges are a general guideline only and actual salaries will vary and are based on factors such as a candidates qualifications skills experience and geographic location as well as business and market conditions.