Sr Marketing Manager Measurement Capabilities & Evolution

Innovate Remotely

This position is fully remote allowing you to enjoy the flexibility of working from home while collaborating with skilled team members and contributing to groundbreaking solutions.

Your Impact
The Senior Manager Performance Insights leads the strategic evolution of measurement capabilities across Lowes Media Network ensuring the organization maintains best-in-class measurement solutions that meet the

needs of an expanding advertiser portfolio. The leader is responsible for defining and advancing the measurement roadmap overseeing the development and enhancement of measurement methodologies tools

and technologies and ensuring measurement capabilities scale alongside new media products channels and partner types. This role partners closely with Technology Client Insights Client Services and Media Planning teams to deliver innovative actionable and trusted measurement solutions that drive advertiser success and support the continued growth of the media network.

What You Will Do
Own and drive the long-term measurement capability roadmap ensuring Lowes Media Network maintains industry-leading measurement solutions and methodologies.

Communicates complicated analytics concepts and methodologies effectively to all audiences- from the extremely technical to the novice and from hands-on-keys to senior leadership.

Lead the evaluation development testing and implementation of emerging measurement approaches including new methodologies frameworks and technologies that enhance advertiser insights and business outcomes.

Develop and deliver innovative external-facing collateral that positions Lowes and its strategic customer initiatives as market leaders in the home improvement and retail media space.

Partner with Product Technology and Data teams to ensure measurement systems data pipelines and self-service platforms are designed maintained and optimized to support evolving business and client needs.

Establish and enhance measurement foundations that enable scalable accurate and actionable reporting across media products channels and advertiser segments.

Ensure measurement capabilities evolve to support new media channels advertising products and partnership models as the network expands.

Develop measurement strategies and frameworks for emerging advertiser categories including non-endemic partners ensuring measurement solutions are appropriate differentiated and aligned to advertiser objectives.

Identify capability gaps and prioritize investments that strengthen measurement effectiveness efficiency scalability and competitive differentiation.

Stay current with industry best practices in research customer data tools methodologies and emerging technologies to enhance insight development and delivery.

Promote continuous improvement by democratizing data access optimizing workflows and leveraging automation and technology to reduce manual tasks and increase efficiency.

Minimum Qualifications
Bachelors Degree inR2 Business Marketing Finance Statistics Econometrics Information Sciences Applied Quantitative or related field and 8-10 Years Marketing Finance or General Analytics
6-8 Years digital media and/or consumer insights experience
3-5 Years Experience leading teams with proven business impact
6-8 Years Experience story-telling with data and presenting data stories in a compelling and easy to understand way

Preferred Skills/Education
Masters Degree In a related field (e.g. Masters in Marketing Statistics Business Analytics Market Research Behavioral Psychology MBA)
Experience in a retail environment
Experience leading global teams

Starting rate of pay may vary based on factors including but not limited to position offered location education training and/or experience. For information regarding our benefit programs and eligibility please visit our benefits page.

Lowes hourlyremoteassociates cannot reside in Alaska California or Hawaii. Lowes salariedremoteassociates cannot reside in Alaska or Hawaii.

About Lowes

Lowes Companies Inc. (NYSE: LOW) is a FORTUNE 100 home improvement company with total fiscal year 2025 sales of more than$86 billion. Lowes employs approximately 300000 associates and operates over 1750 home improvement stores 540 branches and 120 distribution centers. Lowes is a core value S&P 500 equity stock and a dividend aristocrat. Based inMooresville N.C. Lowes supports the communities it serves through programs focused on creating safe affordable housing improving community spaces helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information visit.

Lowes is an equal opportunity employer and administers all personnel practices without regard to race color religious creed sex gender age ancestry national origin mental or physical disability or medical condition sexual orientation gender identity or expression marital status military or veteran status genetic information or any other category protected under federal state or local law.

Qualified applicants with arrest or conviction records will be considered for Employment in accordance with applicable laws including the Los Angeles County Fair Chance Ordinance for Employers the Los Angeles Fair Chance Ordinance the San Francisco Fair Chance Ordinanceand the California Fair Chance Act.

Lowes believes that conviction records may have a direct adverse and negative relationship to the following job duties: accessing company property assets information and products; partnering supervising and regularly working with other Lowes employees; and adhering to and monitoring compliance and safety guidelines.