Sr. Marketing Manager GTM

Sr Marketing Manager (GTM) (Individual Contributor)

Location: Remote
Department: Portfolio Marketing
Reports to: Senior Manager Marketing (GTM)

Why Join Omnicell

At Omnicell we are transforming the way healthcare organizations operate by connecting innovative technology with meaningful customer outcomes. We are looking for a GTM Strategy & Sales Enablement Manager to join our Marketing team and play a pivotal role in bridging marketing strategy and sales execution. Partnering closely with Product Marketing Sales Revenue teams and key business stakeholders youll help ensure our field teams engage the right accounts with the right message at the right time.

This is a unique opportunity to influence Omnicells Account-Based Marketing (ABM) strategy shape go-to-market excellence and directly contribute to growth initiatives across our product portfolio. If you thrive in highly collaborative environments enjoy building scalable processes and are passionate about enabling sales success this role offers significant visibility and impact across the organization.

What Youll Do

Primary Impact

As the GTM Strategy & Sales Enablement Manager you will drive the operational excellence activation frameworks and sales readiness programs that connect Omnicells marketing investments to field execution. You will ensure campaigns launches and account-based initiatives are successfully translated into measurable sales engagement and pipeline impact.

Key Responsibilities

• Own GTM Planning & Launch Operations
  • Lead go-to-market planning and execution for campaign launches and product initiatives.
  • Build and manage integrated launch calendars milestone tracking and cross-functional RACI frameworks.
  • Ensure alignment and accountability across Product Marketing Sales Product Legal Pricing and Revenue stakeholders.
• Design Scalable GTM Processes
  • Develop and document launch readiness standards campaign intake processes activation frameworks and field enablement workflows.
  • Establish repeatable best practices that improve organizational efficiency and execution consistency.
• Drive Sales Readiness & Field Activation
  • Serve as the primary liaison between Marketing and Sales to ensure successful campaign adoption and execution.
  • Facilitate sales briefings launch readiness reviews field activation sessions and post-launch feedback loops.
  • Translate marketing strategy into actionable field guidance that supports buyer engagement and revenue generation.
• Develop High-Impact Sales Enablement Content
  • Create manage and optimize sales enablement assets including solution briefs discovery frameworks objection handling guides account playbooks and outreach strategies.
  • Partner with Product Marketing to transform positioning and messaging into field-ready content that aligns with real-world sales conversations.
• Own Content Governance & Optimization
  • Manage the customer-facing content library to ensure assets remain current searchable and aligned to buyer journey stages and product portfolios.
  • Monitor content utilization and gather sales feedback to continuously improve effectiveness and adoption.
• Advance Omnicells ABM Motion
  • Develop account-specific engagement frameworks and coordinated Sales Marketing playbooks.
  • Support tiered account strategies through targeted campaigns outreach sequencing and engagement planning.
  • Partner with Sales leadership to align account-level objectives with marketing activation efforts.
• Support Business Planning & Performance Monitoring
  • Contribute to quarterly planning cycles pipeline reviews leadership communications and GTM performance reporting.
  • Track execution health and identify opportunities to strengthen campaign adoption and sales engagement.

Who You Are

Minimum Qualifications

• 4 years of experience in GTM strategy sales enablement product marketing marketing operations or a related B2B marketing function.
• Demonstrated success designing and executing cross-functional go-to-market processes involving Sales Product Marketing and other stakeholder groups.
• Experience developing and managing sales enablement content that supports complex enterprise sales cycles.
• Strong project management capabilities with the ability to manage multiple launches campaigns and priorities simultaneously.
• Excellent written and verbal communication skills with the ability to simplify complex technical clinical or business concepts into compelling sales-ready messaging.
• Working knowledge of Salesforce CRM and an understanding of how pipeline and opportunity data inform sales strategy and enablement priorities.
• Proven ability to influence without authority and drive alignment across diverse stakeholder groups.

Preferred Qualifications

• Bachelors degree in Marketing Business Communications or a related fieldor equivalent practical experience.
• Experience within healthcare technology med-tech life sciences or other highly regulated industries.
• Familiarity with health system buying processes and enterprise healthcare sales motions.
• Experience with sales enablement platforms such as Seismic.
• Understanding of account segmentation methodologies and intent-based sales activation strategies.
• Exposure to competitive intelligence programs and market positioning initiatives.
• Experience overseeing content metadata analytics governance and content lifecycle management.

How Youll Elevate at Omnicell

At Omnicell success isnt just about what you accomplishits about how you accomplish it. As a GTM Strategy & Sales Enablement Manager you will demonstrate our Elevate Behaviors every day:

Collaborate

• Build strong partnerships across Sales Product Marketing Product Management Revenue Operations Legal and Pricing teams to create aligned and effective go-to-market motions.

Inspire

• Influence stakeholders through clear communication compelling enablement programs and customer-focused thinking that drives organizational alignment.

Develop

• Continuously refine GTM frameworks improve enablement methodologies and invest in learning emerging trends in modern B2B marketing and sales engagement.

Execute

• Take ownership of launch readiness campaign activation and enablement outcomes by prioritizing effectively and delivering high-quality work with consistency.

Impact

• Drive measurable business results by increasing sales readiness improving campaign adoption strengthening account engagement and helping Omnicell bring innovative solutions to healthcare customers.

Work Conditions

• Remote position
• Up to 25% travel for team meetings customer engagements industry events and field collaboration