Sr Manager, Value Strategy & Marketing

Senior Manager Value Strategy & Marketing - UPLIZNA & Oncology

The Senior Manager Value Strategy & Marketing will lead development and execution of U.S. payer value strategy for UPLIZNA and priority Oncology assets including LUMAKRAS IMDELLTRA xaluritamig and future oncology biosimilar assets. The role sits at the intersection of payer insight evidence reimbursement and customer strategy and will translate complex clinical and economic information into differentiated strategies and resources that support coverage and patient access.

Given the portfolio this role has a particular emphasis on U.S. medical-benefit payer dynamics and physician-administered therapies. The Senior Manager will partner closely with Brand Coverage & Pricing Market Access Medical Value & Population Health (MVPH) HEOR Center for Observational Research (CfOR) U.S. Medical Patient Access Insights Trade and Global Value & Access.

Key responsibilities also include:

• Develop and execute payer value strategies for UPLIZNA and assigned Oncology assets integrating brand strategy payer needs competitive dynamics reimbursement considerations and evolving coverage policy.
• Build and maintain a deep understanding of medical policy prior authorization utilization management buy-and-bill specialty pharmacy and distribution site-of-care and reimbursement dynamics affecting physician-administered therapies.
• Lead U.S. payer-relevant RWE workstreams with HEOR CfOR Medical Brand and Insights; contribute payer perspective to study design and objectives to defend coverage improve quality of coverage and support appropriate patient identification and treatment.
• Translate clinical pharmacoeconomic real-world and population-level evidence into differentiated payer value narratives and actionable implications for customer engagement.
• Identify payer evidence gaps and emerging customer needs and bring clear recommendations into cross-functional evidence-generation and brand-planning discussions.
• Partner with Market Access and MVPH colleagues to prepare for priority payer and health-system engagements including customer-specific policy analysis value messaging objection handling and strategic discussion support.
• Develop and execute payer-facing resources including payer core visual aids (CVAs) economic tools RWE communications health care economic information (HCEI) and pre-approval information exchange (PIE) resources where appropriate payer FAQs training guides burden-of-disease resources and customer-specific materials.
• Lead materials through the Materials Approval and Compliance process and effectively train and support customer-facing teams on approved value resources.
• Leverage approved AI tools to accelerate payer policy review insight synthesis evidence assessment strategic development content creation and project execution while maintaining appropriate human judgment and quality control.
• Identify and share new AI-enabled use cases that improve the efficiency or quality of Value Strategy & Marketing work while adhering to company policies data privacy compliance and review requirements.
• Manage agency partners project timelines and assigned budgets and ensure work is prioritized against the highest-value payer and access opportunities.
• 5-10% travel may be required.

Basic Qualifications

• Masters degree & 6 years of directly related experience OR
• Bachelors degree & 8 years of directly related experience OR
• Associates degree & 10 years of directly related experience OR
• High school diploma / GED & 12 years of directly related experience

Preferred Qualifications

• Direct experience working within or closely with a U.S. health plan payer organization medical-benefit manager or payer-focused healthcare organization strongly preferred.
• Strong knowledge of U.S. medical-benefit reimbursement medical policy utilization management and coverage decision making for physician-administered infused biologic specialty rare-disease and/or oncology therapies.
• Experience with buy-and-bill site-of-care dynamics reimbursement pathways and payer management of high-cost specialty therapies.
• Pharmaceutical/biotechnology market access payer marketing value strategy or reimbursement experience valued but not required when accompanied by strong direct payer or medical-benefit expertise.
• Demonstrated ability to synthesize complex clinical economic real-world and payer information into differentiated value strategies and clear customer communications.
• Experience interpreting payer coverage policies claims or reimbursement data utilization-management trends or patient-access data to identify barriers and opportunities.
• Strong business acumen analytical skills strategic thinking and ability to influence cross-functional partners in a matrixed environment.
• Demonstrated curiosity and aptitude for generative AI and emerging technologies including the ability to rapidly learn and apply approved tools to solve business problems and improve the quality and speed of work.
• Strong written verbal and presentation skills; advanced degree such as PharmD MBA or another relevant healthcare or business degree preferred.

Salary Range