Sr. Manager, Owned Acquisition & Batch (Hybrid)
Job Location:
Charlotte, VT - USA
Yearly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
This leader will bring strong retail and business acumen cross-platform expertise and operational leadership. They will anticipate business needs continuously improve performance and build an operating model that can flex with the pace and volume of retail. The Sr. Manager will partner deeply with cross functional partners in Creative Ecommerce Marketing Technology and Customer Analytics to ensure the strategy is executed with a personalized Belk customer lifecycle experience.
AcquisitionContactability& List Health
Own acquisition and list growthstrategyacross Email SMS and Pushestablishinggoals andidentifyingopportunities across all customercontactabilitytouchpoints.
Lead preference center strategy and projects creating a more connected approach to customer preferencesconsentand cross-channelcontactability.
Build strong partnerships with Store Operations and eCommerce tochampion acquisition across the enterprise developing programs and experiences that increase identification and opt-in.
Batch Communications & Channel Performance
Lead strategy planning and execution of batch EmailSMSand Push ensuring communications support business priorities while continuouslyoptimizingcontent cadence channelmixand customer engagement.
Develop a deep understanding ofBelkspromotional events and prior-year performance toanticipateupcoming needs compeventsand proactivelyidentifyopportunities and risks.
Partner closely with Merchandising Creative and Marketing Planning to translate business priorities into effective customer communications and continually improve channel performance.
Operating Model & Executional Excellence
Develop andestablishan operating model that enables the team to flex capacity and priorities as business needsandvolume increase.
EstablishrigorousQA governance and execution standardsacross EmailSMSand Push to ensure accuracy of audience offer content linkstimingand customer experience.
Continuously improve workflowsprocessesand ways of working to increase speed and capacity.
Leadership
Bring strong cross-platformexpertiseacross EmailSMSand Push understanding the role of each channel and opportunities tooptimizehow they work together.
Partner with internal and externalpartnerstoidentifyingcapability needs platformimprovementsand opportunities tocreateefficiencyacquisitionand channel performance.
Lead and develop a high-performing team capable of balancing planned work with changing business priorities in a fast-paced retail environment.
Build strong partnerships acrossCreativeeCommerce Marketing Technologyand CustomerAnalytics to drive acquisition and executional excellence.
Proactivelyidentifyupcoming business needs capacity constraints performanceopportunitiesand dependencies before theyimpactexecution.
Required for All Jobs:
Requiresdesignatedhybrid in-office work schedule.
Performs other duties as assigned
Complies withall policies and standards
Position Contribution Level
Manager
Minimum Education & Experience
7 years of experience in CRM lifecycle marketing owned media digitalmarketingor related roles with strong experience acrossEmailSMSand Push.
4 years of experience of leadership
Demonstrated experience driving subscriber acquisition list growth preferencemanagementand channel health across multiple customer touchpoints.
Strong retail and business acumen with experienceoperatingagainst promotional calendars salesgoalsand high-volume retail rhythms.
Experience leading CRM marketing automation or customer engagement platforms and partnering with Technology on platform capabilities and roadmaps.
Exceptional operational leadership projectmanagementandQA discipline with experience managing significant campaign volume and changing priorities.
Strong cross-functional leadership withdemonstratedability to partner across eCommerce Merchandising Creative and Technology.
Preferred Education & Experience
Masters degree and/or equivalent years of experience
Industry experience: RetailEcommerce Consumer Goods and Direct to Consumer
Knowledge & Skills
Strong leadership and team development skills
Proven experience with customer-centric design and personalization strategy
Experience developing personalization roadmaps and trigger-based journey frameworks
Experience managing Email SMS Push Notification Website Personalization and Customer Data Platform ecosystems
Technical knowledge with the ability to translate technical concepts into business terms for stakeholders
Experience using customer analytics and AI-driven capabilities to improve personalization relevance and business outcomes
Track recordof gaining collaboration and alignment across diverse cross-functional teams
Experience balancing promotional loyalty lifecycle and personalized communications within a unified customer contact strategy
Physical
Available and able to travel as needed
Reporting Relationships
Supervisor
Director Owned Media & Personalization
Supervises
Individual Contributor level
Pay Range
$101000-$140000
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements skills experience or work location. The range listed is just one component of the compensation package offered to candidates.
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We Are an Equal Opportunity Employer
Belk is anequal-opportunityemployer committed to providing a workplace free from harassment or discrimination.All employment decisions are to be made without regard to race color age sex gender identity sexual orientation hair style hair texture religion marital status pregnancy national origin/ancestry citizenship physical/mental disability genetic information military/veteran status or any other basis prohibited by law.
Required Experience:
Manager
About Company
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