Sr Manager, Media

Position Title: Sr Manager Media

Department: Marketing - National and Retail Media

Location: NYC NY or Calabasas CA (Hybrid 3 Days Onsite)

Reports to: Head of Media NA

Direct Report: 1

Scope / Brands: US / Wella

ABOUT THE WELLA COMPANY

TogetherWEenable individuals to look feel and be their true selves.

WellaCompany is one of the worlds leading beauty companies comprised of a family of iconic brands such as Wella Clairol OPI Nioxin and ghd. With 6000 employees globally presence in over 100 countries WellaCompany and its brands enable consumers to look feel and be their true selves. As innovators in the hair and nail industry WellaCompany empowers its people to delight consumers inspire beauty professionals engage communities and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit .

The Role

We are looking for a strategic and commercially minded media leader to lead National and Retail Media across Wella Companys US portfolio. This role will connect brand and retailer priorities to build integrated media plans that drive consumer demand retail sales and measurable business growth.

You will lead media strategy and investment planning oversee agency execution and partner closely with Marketing Sales eCommerce Influencer and Analytics teams. The ideal candidate understands both National and Retail Media and knows how to connect the two into one cohesive consumer and investment strategy.

Key Responsibilities

Media Strategy & Investment

• Lead integrated National and Retail Media strategy across Wella Companys US brands with a focus on Ulta Target and Walmart.
• Translate brand consumer sales and retailer objectives into clear data-driven media plans.
• Develop annual and quarterly media investment recommendations across National and Retail Media.
• Identify opportunities to improve the media mix test new channels and drive stronger business results.
• Serve as the media lead across Marketing Sales eCommerce Influencer and Trade Marketing ensuring media plans reflect both brand priorities and retailer/commercial needs.
• Influence stakeholders at multiple levels through clear data-driven recommendations and strategic storytelling.
• Connect media investment decisions to commercial outcomes including sales revenue ROI/ROAS and retailer performance.

Media Activation & Agency Leadership

• Lead day-to-day relationships with media agencies and ensure strong execution across campaigns.
• Set clear objectives KPIs and expectations for agency partners.
• Challenge agency recommendations and identify opportunities to improve effectiveness and efficiency.
• Oversee campaign execution pacing optimization and post-campaign analysis.
• Manage media budgets and ensure accurate financial tracking purchase order management and reconciliation.
• Sources and produces engaging content to ensure the blog and social media channels are up to date relevant and interesting
• Community management - Monitors and replies to messages and comments in a timely professional manner

• Tracks social media engagement to identify high-performing ideas and campaigns for scalability

Minimum Qualifications

• 7 years of progressive experience in media with meaningful experience across both National Media and Retail/Commerce Media.

• Strong experience across the retail media ecosystem including platforms such as Walmart Connect Roundel (Target) and Ulta Beauty Media.
• Bachelors degree in Marketing Advertising Communications Business or a related field.

• Demonstrated success managing multimillion-dollar media budgets and optimizing investments against business objectives ROI ROAS and incrementality goals.

• Experience leading agency relationships and connecting strategy and execution across multiple media agency partners.

• Strong commercial mindset with the ability to connect media performance to sales and business outcomes.

• Exceptional analytical communication project management and stakeholder management skills.

Preferred Qualifications

• Experience in consumer packaged goods beauty personal care or related consumer brands.
• Strong working knowledge of major media platforms including Google Meta Amazon Ads TikTok YouTube DSPs and retail media networks; hands-on platform experience is a plus.
• Experience leveraging marketing mix modeling advanced attribution audience strategy and data-driven planning approaches to optimize investment decisions.

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location experience skills and in comparison to internal incumbents currently in similar roles. Pay Range: $125000 - $145000 salary per year. The range listed is just one component of Wella Companys total rewards package for employees. Other rewards may include annual bonus plan or variable pay depending on the addition Wella Company provides a rich variety of benefits to employees including health insurance life and disability insurance 401(k) retirement plan paid holidays and paid time off (PTO).

NOTICES

All qualified applicants will receive consideration for employment without regard to race color sex sexual orientation gender identity religion national origin disability veteran status or other legally protected status.

If you need assistance and/or a reasonable accommodation due to a disability during the application process please email. This email account will not respond to inquiries regarding the status of a candidates application.

Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Wella participates in the E-Verify Program to confirm eligibility to work in the United States. Information regarding your rights: Know Your Rights and Pay Transparency Nondiscrimination Provision.