Sr. Manager, Marketing Analytics
Job Location:
Chicago, IL - USA
Yearly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Secure Every Identity from AI to Human
Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.
This is an opportunity to do career-defining work. Were all in on this mission. If you are too lets talk.
As Sr. Manager Marketing Analytics youll be a senior individual contributor who transforms data into insights and drives decisions and strategy across our marketing channels. Youll own measurement and analytics for campaigns partners and field marketingincluding attribution modeling ROI optimization and emerging AI capabilitiesserving as the go-to analytics expert and thought partner for marketing leadership.
- Drive attribution modeling and full-funnel measurement across all marketing channels
- Translate data into actionable insights and recommendations for marketing leaders across the business
- Create forecasts and scenario models to inform annual budget planning and incremental asks
- Build and maintain self-service dashboards in Tableau for brand demand gen digital and strategic events
- Partner cross-functionally with Field Analytics Strategy & Planning Marketing Leadership and Data teams on performance narrative and QBRs
- Partner with the Marketing Data Operations team to maintain data quality across martech systems
- Implement AI/ML capabilities for predictive modeling and automated insights
- Design and support marketing experiments with rigorous testing and statistical validation
- Mentor and provide analytical guidance to junior analysts and establish best practices for the broader analytics function
- Stay current with analytics tools and methods to drive competitive advantage
Experience:
- 8 years in Marketing Analytics Operations or BI in B2B SaaS
- 4 years in marketing analytics: campaign performance demand gen field marketing and ABM measurement
- Track record of using data to drive business strategy and budget decisions
- Experience across enterprise sales product-led growth and partner marketing models
Skills:
- Deep expertise in marketing attribution modeling and multi-touch measurement
- Data storytelling: communicate complex insights to executives and influence decisions
- Strong grasp of martech infrastructure: database management data hygiene API integrations (ad platforms CRM analytics tools data warehouse)
- Expert-level Tableau Salesforce Snowflake Excel
- Statistical analysis A/B testing and experimental design
- Proven ability to influence and guide the work of others without formal management authority
Bonus:
- AI/ML experience: predictive modeling propensity scoring marketing mix modeling
- Google Analytics (GA4) or Adobe Analytics expertise
- SQL proficiency
- Growth marketing or demand gen background
- Privacy-first measurement DSPs programmatic advertising experience
- Python R or similar statistical tools
- Advanced degree (MBA Analytics Economics or related field)
P-
Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area) Colorado Illinois New York and Washington. Your actual base salary will depend on factors such as your skills qualifications experience and work addition Okta offers equity (where applicable) bonus and benefits including health dental and vision insurance 401(k) flexible spending account and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area) Colorado Illinois New York and Washington is between:
$170000 - $233000 USD
The Okta Experience
- Supporting Your Well-Being
- Driving Social Impact
- Developing Talent and Fostering Connection Community
We are intentional about connection. Our global community spanning over 20 offices worldwide is united by a drive to innovate. Your journey begins with an immersive in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin ancestry marital status age physical or mental disability or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job application interview process or onboarding pleaseuse this Form to request an accommodation.
Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT) as defined by New York City Local Law 144 that use artificial intelligence machine learning or other automated processes to assist in our recruitment and hiring accordance with NYC Local Law 144 if you are an applicant or employee residing in New York City pleaseclick here to view our full NYC AEDT Notice.
Required Experience:
Manager
About Company
The Okta Experience Supporting Your Well-Being Driving Social Impact Developing Talent and Fostering Connection + Community We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an imme ... View more
