Sr. Lifecycle Marketing Manager

Most lifecycle marketers manage email programs. This one owns a pipeline.

Youll be the senior IC responsible for lifecycle-influenced pipeline expansion revenue from existing customers and conversion efficiency across the full funnelfrom trial activation through to post-sales growth. The motion works. Your job is to make it compound.

This isnt an execution-only role. Youll decide which behavioral and product usage signals matter partner with our Data team to turn propensity models into actionable segments and build the programs that move accounts through the funnel and into expansion. Youll work closely with Sales our Consulting services team Growth Marketing and RevOps to make those plays land.

Youll report to the VP of Marketing and operate as a senior individual contributor. There are no direct reports but youll work with a team of senior specialists across growth marketing marketing ops content growth engineering and product marketing giving you the infrastructure to build full-funnel programs without building a team from scratch.

• Lifecycle pipeline. You own the programs that turn leads into SQLs through lifecycleindustry nurtures referral programs intent-based routing and partnership channel conversion.
• Expansion revenue. Working with product usage signals and propensity model outputs youll identify expansion-ready accounts and activate lifecycle and account management plays for high-propensity tiers.
• Conversion efficiency. From trial activation and onboarding through early retentionactivation rate and early churn are your metrics. You also own Lead SQL conversion through lifecycle personalization and segmentation.
• Experimentation. Structured tests with documented hypotheses and results. Not just subject linesprogram logic timing audience strategy and channel mix.
• Champion AI and automation. Identify and use AI-powered tools to automatically detect friction points and hidden customer segments. Employ generative AI and dynamic content blocks to tailor messaging and educational assets per customer profile.
• Develop customer education strategies. In partnership with product operations and marketing teams to help prospects and customers fully realize the value of Pilots solutions.

• Full program audit completed and quick wins shipped in the first 30 days
• Lifecycle-influenced Lead SQL conversion measurably up
• Expansion plays live running off propensity tiers and attributed pipeline increasing QoQ
• A structured experimentation cadence with documented learnings rolling forward
• Weekly lifecycle reporting live and ownedyoure the person who knows whats working and why

Youve owned lifecycle programs that are accountable to pipeline and revenue not just engagement metrics. You know your way around an enterprise MAP at an architectural level and youre as comfortable building complex triggered flows as you are making a strategic call about which segment to test next.

Youre a strong enough writer to own lifecycle copy without leaning on a content team for every send. You can read cohort data and act on it but you partner with data specialists on the modeling rather than building it yourself.

More specifically:

• 7 years of experience in lifecycle marketing customer marketing or customer engagement roles ideally within a B2B SaaS or high-growth environment
• Significant experience in Marketo. You build programs from scratch not from templates
• A track record of owning pipeline or revenue metrics
• Proven track record of designing and executing successful lifecycle programs across multiple customer segments
• A structured approach to experimentation with clear hypotheses meaningful tests learnings that roll forward
• Skilled at analyzing customer data with the ability to translate cohort and funnel data into program decisions
• Hands-on experience collaborating with cross-functional stakeholders (product engineering customer success sales)
• Working knowledge of Salesforce data models
• Solid deliverability and compliance fundamentals (SPF/DKIM list hygiene CAN-SPAM CCPA)
• Comfortable navigating a fast-paced startup environment

Nice to have:

• MAP certification (MCE or equivalent)
• B2B SaaS background fintech or accounting-adjacent is a bonus

Someone who needs to build statistical models from scratch. We have a data team for that. What we need is someone who understands what a propensity model is telling them and knows exactly what to build next.

Pilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts - which Pilot hires as full-time U.S.-based employees - who learn the ins-and-outs of their business. Pilot integrates directly with the billing banking expense and payroll systems customers already use. With a special blend of custom software and expert bookkeepers Pilot delivers accurate consistent bookkeeping and financial management and tax services that give entrepreneurs the freedom to focus on their business.

Pilot has over 3000 customers and has raised over $170 million in financing from Sequoia Index Ventures Stripe Bezos Expeditions and Whale Rock. Our investors also include a long list of world-class entrepreneurs including Patrick and John Collison Drew Houston and Diane Greene. Our most recent funding round doubled our valuation to $1.2 billion Meet Fintechs Newest Unicorn.

The marketing team has grown 3x in the past year. Its a group of channel expertsdemand gen lifecycle paid product marketing partner marketing content and opswho operate with high ownership and drive a significant share of Pilots revenue. The team is collaborative moves quickly and takes its craft seriously.

• We invest in our employees development and happiness because our employees are the keys to our success and ensuring happy customers
• The opportunity to join a seasoned founding team that has led companies through two prior successful startups and acquisitions (by Oracle and Dropbox).
• Flexible vacation/time-off policy
• All federal holidays are observed
• Competitive benefits package including additional wellness benefits
• Parental leave for birthing or non-birthing parents 100% pay for 12 weeks
• 401(k) plan

The base pay range target for the role seniority described in this job description is $135k - $183k in Austin Texas. Final offer amounts depend on multiple factors such as candidate experience and expertise geographic location total compensation and market addition to cash pay full-time regular positions are eligible for equity 401(k) health benefits and other benefits; some of these benefits may be available for part-time or temporary positions.

Pilot commits to provide a work environment free of discrimination and harassment as well as equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories consistent with legal requirements. You may view all of Pilots recruiting notices here including our EEO policy information about requesting a reasonable accommodation in the job application process recruitment agency policy recruitment scam notice and important E-Verify information. You may view our job candidate privacy policy here.