Sr. Director, Global Brand and Creative
Job Summary
Were looking for a Sr. Director Global Brand and Creative to set Patterns global brand strategy and lead the in-house creative team bringing it to life across every market we operate in including China and EMEA. Youll blend high-level strategy with the CMO and executive team hands-on creative review and social oversight building the full-service creative organization (video animation and design) that keeps Patterns voice consistent everywhere from keynote stages to paid social. This is a full-time founding leadership role focused on driving efficient growth not just visibility based onsite in Lehi UT.
- Set the global brand strategy for Pattern and lead the creative team bringing it to life across every market including China and EMEA
- Split time between high-level strategy work with the CMO and executive team and hands-on creative review
- Build and maintain the systems and people that keep Patterns voice consistent everywhere it shows up keynote stages client dinners paid social and direct mail
- Ensure brand and creative work is measured against efficient growth and real demand generation not just visibility or impressions
- Own creative budgets agency and freelance vendor economics and headcount planning for the team
- Attract hire retain and coach world-class creative talent including the team based in Pune India
- A proven track record spanning both agency-side creative leadership and in-house B2B brand and creative leadership including direct experience at a publicly traded company and comfort with the visibility and rigor of operating in the public markets
- Direct experience managing brand or creative work across multiple international markets including familiarity with Chinas distinct digital and social ecosystem and EMEA market dynamics
- Exceptional writing and storytelling ability with genuine range equally comfortable shaping a big brand idea and sharpening the copy on the page
- A strong problem-solver able to translate ambiguous or fast-changing business needs including those of a senior executive team into effective creative solutions
- Experience building or running a full-service in-house creative team (video animation and design) supported by project management and offshore creative talent
- A demonstrated ability to attract hire retain and coach world-class creative talent
- Fluency running brand strategy and fast-moving social content simultaneously without letting either slip
- Ownership-level comfort with creative budgets agency and freelance vendor economics and headcount planning
- A performance-minded approach to brand and creative comfortable being measured on efficient growth and demand generation not just creative output
- Bachelors degree required
- Willingness to work onsite in Lehi UT and travel internationally as needed
- Specific measurable outcomes driven through brand and creative work not just the work itself
- A clear point of view on how brand and creative can drive efficient growth and demand not just visibility
- Experience building or scaling a full-service in-house creative team including video and animation capabilities
- Experience that spans agency B2B and public-company environments and an understanding of how that translates to a global multi-region brand like Patterns
- A strong portfolio demonstrating range across strategy writing and craft
- Experience partnering closely with demand generation revenue and investor relations teams
- E-commerce or marketplace industry background (Amazon Walmart TikTok Shop etc.)
- Game Changers - someone who looks at problems with an open mind shares new ideas with team members regularly reassesses existing plans attaches a realistic timeline to goals and actively pursues improvements to Patterns processes and outcomes.
- Data Fanatics - someone who wants brand and creative decisions grounded in evidence not just instinct and tracks the effects of those decisions using data.
- Partner Obsessed - someone who builds brand experiences with our customers and their success in mind clearly explains the status of projects to partners and delivers results that exceed expectations.
- Team of Doers - someone who would rather ship great work than admire a deck about it uplifts team members and holds themselves accountable to the team as well as to partners.
- Initial phone interview with a Pattern talent partner
- Video interview with the CMO
- In-person interviews with cross-functional team members and key executive stakeholders
- Portfolio and work sample review
- Background check
- Executive review
- Offer
Required Experience:
Exec