Sr. Director Call Center

About the Role

Ariat is seeking a skilled Senior Director Call Center who runs the team and the technology that turns customer questions into loyalty builds a service culture that sounds unmistakably like the brand and translates what customers say into sharper products smoother journeys and smarter operations. Its a high-visibility seat with a direct line to the executive team and real influence on what the company makes and how it shows up. This role requires periodic travel between offices and third-party partner sites with occasional availability outside standard hours during peak periods or escalations. Its a highly cross-functional seat with regular access to senior leadership.

Youll Make a Difference By

Strategy and team leadership

• Setting the vision for a multi-channel service organization and bringing it to life through the managers and supervisors they develop.
• Building a player-coach culture where leaders step into the queue during peak periods and where every rep can articulate the brand voice in their own words.

Day-to-day operations

• Runing inbound and omnichannel support against clear service-level response-time and quality standards.
• Owning workforce planning scheduling and capacity forecasting.
• Choosing deploying and tuning the technology stack CRM telephony WFM knowledge base AI assist so the team has tools worth using.

Performance and analytics

• Defining the KPIs that matter (CSAT AHT FCR SLA engagement retention) building the dashboards that surface them and presenting the story to executive leadership.
• Turning data into accountability frameworks that move numbers without burning out the team.

Customer experience

• Setting the bar for every interaction personally handling escalations and critical incidents and partnering with Marketing E-commerce Product and Operations to fix root causes not just tickets.

Financial stewardship

• Building and managing the operating budget.
• Making defensible calls on insourcing vs. outsourcing headcount vs. automation and which tools are earning their keep.

Compliance and quality

• Keeping the organization square with regulatory requirements data privacy and internal policy.
• Running the QA program and call-monitoring process that keep quality consistent at scale.
• Assisting with other responsibilities based on business needs.

About You

• 812 years in call center or customer service operations including 5 years leading teams in a multi-channel contact center
• A bachelors degree in business communications or a related field (or equivalent experience)
• Fluency with the modern contact-center stack: CRM Salesforce SAP Five9 Zoom and workforce management platforms
• A track record of leading change digital transformation AI-assisted support or a meaningful operational turnaround
• Strong instincts for e-commerce customer behavior and the quirks of footwear apparel and accessories (fit sizing variability across categories returns)
• Data-driven decision-making paired with the practicality to actually execute
• Communication and stakeholder skills that work equally well with a frontline rep a peer VP or the CEO

How success will be measured

• Customer Satisfaction (CSAT)
• Average Handle Time (AHT)
• First Call Resolution (FCR)
• Service Level Agreement (SLA) attainment
• Employee engagement and retention
• Demonstrated impact from digital and AI-driven service initiatives

About Ariat

Ariat is an innovative outdoor global brand with roots in equestrian performance. We develop high-quality footwear and apparel for people who ride work and play outdoors and care about performance quality comfort and style.

The salary range for this position is $160000 - $175000 per year.

The salary is determined by the education experience knowledge skills and abilities of the applicant internal equity and alignment with market data for geographic locations. Ariat in good faith believes that this posted compensation range is accurate for this role at this location at the time of this posting. This range may be modified in the future.

Ariats holistic benefits package for full-time team members includes (but is not limited to):

• Medical dental vision and life insurance options
• Expanded wellness and mental health benefits
• Paid time off (PTO) paid holidays and paid volunteer days
• 401(k) with company match
• Bonus incentive plans
• Team member discount on Ariat merchandise

Note: Availability of benefits may be subject to location & employment type and may have certain eligibility requirements. Ariat reserves the right to alter these benefits in whole or in part at any time without advance notice.

Ariat will consider qualified applicants including those with criminal histories in a manner consistent with state and local laws. Ariat is an Equal Opportunity Employer and considers applicants for employment without regard to race color religion sex orientation national origin age disability genetics or any other basis protected under federal state or local law. Ariat is committed to providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process email .

Please see our Employment Candidate Privacy Policy at to learn more about how we collect use retain and disclose Personal Information.

Please note that Ariat does not accept unsolicited resumes from recruiters or employment the absence of a signed Agreement Ariat will not consider or agree to payment of any referral compensation or recruiter/agency placement the event a recruiter or agency submits a resume or candidate without a previously signed Agreement Ariat explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes including those submitted directly to hiring managers are deemed to be the property of Ariat.