Sr. Demand Generation Manager

We are seeking a results-driven Senior Demand Generation Manager to build and scale OTAVAs pipeline across new logo acquisition and installed base expansion. This role owns integrated multi-channel programs for OTAVAs secure compliant hybrid cloud backup and disaster recovery solutions bringing strong web and digital expertise across SEM AEM SEO AEO ABM and events. The Senior Demand Generation Manager partners closely with Sales BDRs the Installed Base team Product Marketing Content and Digital Marketing to turn programs into revenue.

Responsibilities

Demand Generation Strategy & Programs:

• Own the annual and quarterly demand generation plan for new logo acquisition and installed base expansion.
• Plan launch and optimize integrated full-funnel campaigns across paid media email web content webinars and events.
• Run ABM programs for high-value prospect and customer accounts in close collaboration with Sales and BDRs aligned to their target accounts.
• Build nurture and customer lifecycle programs in HubSpot that move prospects through the funnel strengthen retention and create expansion opportunities.

Digital Web & Search:

• Set digital campaign strategy across SEM AEM paid social and retargeting partnering with the Digital Marketing Specialist on channel mix and budget.
• Work hands-on with the Digital Marketing Specialist on website and landing page optimization and A/B testing.
• Shape and execute SEO and AEO strategy with the Digital Marketing Specialist and Content Marketing so OTAVA is found in search results and cited in AI-generated answers.

Events:

• Partner with Field Marketing to bring a targeted demand generation focus to events including target accounts pipeline goals pre- and post-event campaigns and measuring event contribution to pipeline.

Sales & BDR Alignment:

• Partner closely with BDRs to nurture high-potential accounts toward opportunity creation through coordinated marketing and outreach.
• Manage the demand generation budget and reallocate spend based on performance.
• Identify solicit and secure MDF and co-op funds from technology vendors and manage funded programs through proof of performance.
• Build dashboards and report on funnel performance pipeline attribution and ROI.
• Work with Sales BDRs the Installed Base team and Sales Operations on lead scoring routing and handoff standards in HubSpot that improve conversion.

Budget MDF & Analytics:

• Leverage AI tools to accelerate campaign development testing and analysis

Experience

• 7 years of B2B demand generation experience preferably within cloud IT services or SaaS.
• 3 years of hands-on web and digital marketing experience including SEM SEO and conversion optimization; AEO and AEM experience is a strong plus.
• Proven success driving new logo pipeline and installed base expansion revenue.

Knowledge Skills and Abilities

• Strong expertise in SEM paid social SEO email marketing and ABM.
• Deep experience with HubSpot as a marketing automation platform; working knowledge of WordPress and GA4.
• Strong analytical skills with the ability to turn data into decisions.
• Exceptional project management skills with the ability to prioritize in a fast-paced environment.

Essential Functions

• Working with Atlassian products (Jira Confluence etc.)
• Working with Microsoft 365 products
• Working with project management tools (e.g. or Asana)
• Working with HubSpot (CRM and marketing automation)
• Working with WordPress
• Working with Google Ads Microsoft Ads LinkedIn Campaign Manager GA4 and Google Search Console
• Working with AI tools (e.g. Claude)

Education

• Bachelors degree in Marketing Business or a related field preferred.

Certifications

• Technology-related certifications and education are a plus
• Broadcom/VMWare VCP/VCF certifications preferred

KPIs

• New logo marketing-sourced and influenced pipeline
• Installed base expansion pipeline and revenue
• MQL-to-SQL and SQL-to-opportunity conversion rates
• Website and landing page conversion rates
• Cost per lead cost per opportunity and program ROI
• MDF and co-op dollars secured

What We Offer:

Competitive base salary ($110135K) depending on experience and certifications plus a 10% annual bonus 401(k) match health insurance generous PTO paid volunteer time off and working with world-class co-workers who are just as dedicated and as awesome as you are.

What about Otava

At Otava we are people empowering people to enable growth. We are excited for you to join us!
As a global leader in secure compliant enterprise-class cloud hosting we deliver a full range of solutions from colocation to private and hybrid cloud computing. Were creative thinkers who love to serve others automate where possible and change when required. Above all we love to help our clients. We aim for superior client service in everything we do and strive to get even better.

Sound like you Come join us!

Required Experience:

Manager