Sr. Customer Evidence Prog Mgr, Amazon Ads

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight customers and make their lives easierwhoever that customer may pursuit of delighting customers Amazonians have developed many products and services that transformed the way our customers live their lives and run their businesses. Together we are building the future one innovative product service and idea at a time. Amazon Ads is dedicated to driving measurable outcomes for brand advertisers agencies authors publishers and entrepreneurs. Our ad solutionsincluding retail media display video DSP measurement and ad tech solutionsleverage Amazons innovations and insights to find attract and engage intended audiences throughout their daily journeys.
The GTM & Marketing Strategy team drives efficiency across Amazon Ads by architecting the processes that align Product Marketing and Sales and building the single sources of truth that keep all teams moving together. Products ship faster than proof can keep up. The Customer Evidence Program closes that gap ensuring credible advertiser results are ready when Sales Marketing and Product need them.
We are seeking a Senior Program Manager to lead our Customer Evidence Program. This role owns the strategy production and distribution of case studies proof points and customer success stories that power Amazon Ads go-to-market engine. You will ensure that every major product narrative sales moment and market conversation is supported by credible compelling advertiser evidence to further articulate our brand strategy and industry positioning.
This is a high-visibility individual contributor role reporting to the Head of GTM & Marketing Strategy. You will partner across Product Marketing Sales Growth Marketing Global Marketing Insights Legal and PR to deliver a forward-looking evidence portfolio aligned to business priorities and supporting core brand strategy. You will take ownership of an established framework and operating model then drive continued maturation and execution at scale.
The right candidate brings strong program management instincts deep cross-functional fluency and a bias toward measurable output. You treat gaps in customer evidence as revenue problems and operate with urgency to close them. You understand best-in-class quality output and can operationalize multi-stakeholder workflows to consistently create this quality at scale.


Key job responsibilities
Own and execute the annual customer evidence roadmap ensuring alignment to go-to-market priorities brand strategy and core narrative product launches and commercial moments (Upfronts unBoxed fiscal planning cycles)
Run the end-to-end production pipeline from advertiser identification and recruitment through data validation narrative development approvals asset creation and distribution
Prioritize evidence production against business impact maintaining both planned execution and flexible capacity for competitive and emerging needs
Partner with Sales and account teams to identify and recruit advertisers whose campaigns demonstrate key value propositions
Manage complex approval workflows spanning Legal PR and customer stakeholders with predictable timelines and enforced service-level agreements
Audit existing evidence assets across internal repositories identifying repackaging opportunities and net-new production gaps
Contribute to competitive proof points and positioning in partnership with Product Marketing and competitive intelligence teams
Coordinate with regional teams to ensure locale-specific evidence for international markets
Maintain quarterly monthly and real-time operating cadences that create accountability and visibility across stakeholders
Present evidence readiness gap analysis and trade-off recommendations to senior leadership


- 6 years of professional non-internship marketing experience
- Experience building executing and scaling cross-functional marketing programs
- Experience using data and metrics to drive improvements
- Experience communicating results to senior leadership
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience creating and implementing large-scale organizational programs
- Experience managing multiple projects and priorities across teams in a fast-paced deadline-driven environment
- 5 years of working cross functionally across several teams experience or a MBA and 4 years of program or project management experience

- Experience in digital advertising and understanding of related ad specifications file formats and technologies
- Experience in customer evidence customer references case study production or customer advocacy programs
- Experience working across global teams and navigating international advertiser relationships
- Experience managing legal and PR approval processes for customer-facing content involving named brands

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at NY New York - 137900.00 - 186500.00 USD annually
USA WA SEATTLE - 125400.00 - 169600.00 USD annually