Sr CRM Coordinator

The Opportunity:

Mattels direct-to-consumer business has an ambitious growth agenda and is on the journey to scaling into a global organization.

As a Senior CRM Coordinator within the Ecommerce & DTC organization you will be responsible for building and executing customer relationship management (CRM) campaigns and tactics primarily through email but also potentially other CRM channels such as SMS web push and more. You will implement tests to support our Learning Agenda and continually surface opportunities to expand our knowledgebase. You must be data-driven and consumer-obsessed in how you approach your work.

You will work closely with the CRM Marketing Associates and Senior CRM Manager to support Digital Merchandising Creative Global Brand and National Account teams to deliver campaigns that meet business objectives.

What Your Impact Will Be: 

• Project manage all campaigns from handoff / specifications through development QA and execution
• Build campaigns and flows in Klaviyo ensuring work flows support the audience strategy scheduling and other rules as defined in campaign briefs and other documentation from the CRM Marketing Associates
• Conduct QA testing including reviewing copy creative link tagging and accuracy
• Identify testing opportunities and coordinate with Senior CRM Manager to execute selected tests

• Deliver high-quality accurate and on-time campaigns
• Learn CRM best practices and be a spokesperson with our partners to ensure these practices are implemented across our campaigns
• Establish strong working relationships with all internal and external partners

Qualifications :

What Were Looking For:

• 3 years in a hands-on email operations role Klaviyo experience a strong plus
• Highly detail-oriented with strong project management and time management skills
• Data savviness and ability to drive insights from data
• Flexibility to adapt to changing needs and urgent timelines
• Excellent communication and collaboration skills
• Prior experience within a direct-to-consumer retail and multi-brand environment is a plus

*The pay range is indicative of projected hiring range however base pay will be determined based on a candidates work location skills and experience. Mattel offers competitive total pay programs comprehensive benefits and resources to help empower a culture where every employee can reach their full potential. 

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattels Talent Community and start receiving exciting updates about our company our employees and our culture. Also interested in signing up for job alerts Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy

Remote Work :

No

Employment Type :

Full-time