Sr. Creative Strategist, AWS Support Studio

AWS Applied AI Solutions (AAIS) is building toward a future where every business innovates with Amazon AI teammates. To get there we build AI solutions that improve human capabilities and transform entire business functions. We create end-to-end products that surprise and delight out-of-the-box making complex things easy and hard things possible with no cloud experience required. We start with customers who embrace the future and build bridges to meet the rest where they are. We pursue ambitious opportunities with conviction and we are looking for builders who share that mindset.

AWS Support Studio is the creative engine for AWS Support - producing video digital and social content that enables customers and shapes how the world experiences AWS Support. We are at an inflection point: generative AI is fundamentally changing whats possible in content production and we need a strategic leader who can connect business problems to creative solutions at scale.

As the Sr. Creative Strategist you will own the strategic direction of Support Studios creative output. This is a strategic role that sits at the intersection of creative direction business intelligence and AI-enabled innovation. Your deliverables are strategies frameworks briefs and recommendations - not finished creative assets. You will not carry a production workload. You will evaluate how critical business challenges (revenue growth customer perception proactive engagement) can be addressed through creative interventions. You will identify where AI can replace or augment traditional production workflows develop frameworks for measuring creative impact on business outcomes and partner across AWS to position Support Studio as a strategic asset rather than a production service.

You will work alongside Support Studios producers and creative leads - providing strategic direction shaping briefs and partnering on prioritization. Your strategies become their roadmap; their production insights sharpen your strategy. You are the decision-maker on creative direction within Support Studio; you influence cross-functional partners on priorities and resourcing.

The ideal candidate combines deep creative instincts with strong business acumen. You understand the economics of content production can build a compelling narrative around ROI and are excited by the challenge of defining what a creative team looks like in an AI-first world.

Key job responsibilities
Creative Strategy & Direction: Own the strategic creative vision for Support Studio. Translate business objectives into creative strategies with clear success metrics.
Social & Brand Strategy: Partner with the AWS Social Media Team to develop social-first content strategies that build brand trust and shape public perception of AWS Support across social channels.
Revenue-Driving Creative: Lead strategy for creative experiences that showcase the value proposition of premium AWS Support tiers - in-console product marketing and customer success storytelling.
AI-Enabled Innovation: Evaluate and scale generative AI tools to augment creative production. Exercise judgment on where AI adds value versus where human craft remains essential. Build frameworks for AI-human collaboration.
AI Quality & Standards: Define the quality bar for AI-generated creative. Ensure outputs meet brand standards and earn customer trust.
Business Impact & Measurement: Quantify creative impact on revenue and support outcomes. Build measurement infrastructure from the ground up - attribution models A/B testing and creative effectiveness frameworks.
Stakeholder Engagement: Influence without authority across a matrixed organization. Secure alignment through compelling logic and stakeholder empathy.
Team Enablement: Work with producers on strategic thinking. Translate data insights into creative briefs and shared decision-making frameworks.
Future-State Planning: Define what an AI-augmented creative team looks like at AWS Support. Roadmap team capabilities and assess AI readiness across workflows.

About the team
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.

Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home theres nothing we cant achieve in the cloud.

Here at AWS its in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences including our Conversations on Race and Ethnicity and AmazeCon conferences inspire us to never stop embracing our uniqueness.

Were continuously raising our performance bar as we strive to become Earths Best Employer. Thats why youll find endless knowledge-sharing mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

- 5 years of driving compelling creative strategy and execution at an agency or in-house creative team experience
- Bachelors degree
- 4 years of social/content distribution strategy experience
- Experience in building and driving adoption of new tools
- Experience using data and metrics to determine and drive improvements
- Experience communicating results to senior leadership or experience in solving complex business challenges by delivering accurate and timely financial models analysis and recommendations that have a proven impact on business (e.g. financial savings operational improvements or customer benefits)
- Experience designing planning and delivering content projects

- Experience developing cross-functional relationships with product consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience managing multiple projects and meeting aggressive deadlines
- Experience with cloud computing or web services or related areas
- Experience in production and post production
- Experience leading creative transformation initiatives (e.g. scaling AI in creative workflows restructuring teams around new capabilities designing agentic workflows)

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at TX Dallas - 141000.00 - 190700.00 USD annually
USA VA Herndon - 141000.00 - 190700.00 USD annually
USA WA Seattle - 141000.00 - 190700.00 USD annually