About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

AI at SharkNinja

At SharkNinja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.

This is a hybrid ONSITE Position based in our Needham MA HQ Location.

Senior Copywriter

Build the Story Before the World Sees the Product.

At SharkNinja we dont just launch productswe build category-defining brands that change how people live. Every product begins with breakthrough engineering. But engineering alone doesnt create desire. The story does.

Were looking for a highly conceptual strategically minded Senior Copywriter who thinks like a Creative Strategist and builds ideas long before they become campaigns. This isnt a role for someone who waits for a brief. Its for someone who helps write it.

Operating from our state-of-the-art Creative Design Hub in Manhattans Flatiron District youll work at the intersection of consumer behavior industrial design engineering and culture to uncover the emotional insight hiding inside technical innovation. Youll help define what products are called what they stand for how they show up in the world and why people will obsess over them.

The ideal candidate doesnt just write beautiful copy. They transform complex technology into simple unforgettable human stories that shape everything from packaging and retail to television social e-commerce launch events and beyond.

Build Stories Before They Become Campaigns

Partner with Product Marketing Industrial Design Engineering Consumer Insights and Executive Leadership to uncover the products most ownable story before advertising ever begins. Translate technical innovation into compelling human truths and develop strategic messaging platforms that influence every customer touchpointfrom product naming and packaging to retail displays launch films Amazon PDPs and integrated campaigns.

Distill Complexity Into Culture

The best SharkNinja products solve incredibly technical problems.

Your job is to make people care.

Whether its a revolutionary suction architecture a smarter cooking technology a new beauty innovation or an entirely new category youll uncover the emotional insight hiding inside the engineering and transform it into ideas people immediately understand remember and want to share.

Drive Big-Idea Conceptual Thinking

Lead the development of breakthrough creative platforms that scale seamlessly across television OTT retail e-commerce Amazon paid social experiential PR packaging product launches and emerging media.

Develop ideas that are culturally relevant strategically grounded and capable of living across every consumer touchpointnot just a single campaign.

Own the Voice

Write clear persuasive culturally fluent copy that feels unmistakably SharkNinja.

From product naming and positioning to manifesto writing launch campaigns TV scripts social content retail messaging packaging keynote presentations and executive storytelling youll help define and protect the voice of our brands across the globe.

Think Visually

Great product stories dont begin with copy.

They begin with an idea.

Partner closely with Creative Directors Designers Art Directors and Motion teams while using AI-powered visual concepting to rapidly prototype key visuals storyboards demonstrations product experiences and campaign territories. Youll help shape the story visually from its earliest stagesnot simply write to finished designs.

Bring the Story to Life

Partner with Creative Directors and production teams throughout scripting pre-production filming post-production and launch execution to ensure the original strategic idea survives every stage of development.

Champion an AI-Native Creative Workflow

Leverage frontier AI toolsincluding ChatGPT Claude Gemini and emerging creative modelsas creative partners not shortcuts.

Use AI to accelerate research uncover consumer insights explore naming territories pressure-test positioning generate strategic alternatives prototype campaign concepts visualize ideas and rapidly iterate across copy and creative directions.

The ideal candidate knows how to ask extraordinary questions synthesize hundreds of possibilities into a few breakthrough ideas and use AI to spend less time generating optionsand more time making better creative decisions.

Raise the Creative Bar

Mentor and inspire junior creatives while fostering a culture of curiosity experimentation craftsmanship and fearless thinking. Give thoughtful feedback challenge conventional solutions and help build an environment where the best ideas win.

Who You Are

• An exceptional conceptual thinker who naturally sees the story inside the product.
• Equal parts strategist storyteller and creative problem solver.
• Obsessed with human behavior culture design and technology.
• Comfortable navigating ambiguity and helping define the problemnot just solving it.
• Equally excited by product naming campaign platforms manifesto writing packaging television social retail and emerging media.
• Naturally collaborative with designers marketers engineers filmmakers and executive leadership.
• AI-native constantly exploring new tools and workflows that make ideas stronger faster and more impactful.
• Thrives in a fast-moving environment where categories are inventednot inherited.

Our Philosophy

We believe the best product stories arent writtentheyre discovered.

They live somewhere between engineering human behavior industrial design and culture.

Were looking for someone who can connect those dots. Someone equally comfortable naming a product writing a launch campaign prompting AI to generate a hundred strategic directions before lunch building visual concepts that help ideas come to life and standing on set making sure the original story survives production.

If you think in systems instead of headlines obsess over human insight and use AI to expand your creativity rather than replace it youll thrive here.

Because at SharkNinja were not just creating ads.

Were defining how the world experiences innovation.

Qualifications

• 6 Years of Copywriting Experience: Proven track record within a fast-paced creative agency or a high-velocity in-house creative department (direct experience with consumer goods lifestyle or DTC brands is highly preferred).

• An Elite Multi-Channel Portfolio: Demonstrates exceptional conceptual thinking top-tier short-and-long-form copywriting successful broadcast/video scriptwriting and a deep understanding of platform-native social content and digital commerce ecosystems.

• Technical-to-Human Translator: A proven ability to dissect complex technology or engineering specifications and translate them into simple emotional and benefit-driven consumer hooks.

• Fluency in Modern Creative Tools: A strong familiarity with collaborative platforms like Figma and an active hands-on passion for utilizing generative AI tools to accelerate the concepting and prototyping phases.

• Thrives in High-Velocity Environments: You are highly adaptable prolific with copy options and energized by tight deadlines. You excel at keeping a premium bar for creative craft while matching the speed of a global innovator.

What Does Success Look Like

• In 30 Days: You have fully integrated into our NYC Creative Design Hub aligned with your core art direction and brand partners and mastered the distinct voice tone and strategic goals of your assigned product category.

• In 90 Days: You are independently taking raw product briefs and driving the conceptual development for major upcoming campaignspitching 3 distinct narrative directions that span from broadcast scripts down to mobile-first social hooks.

• In 1 Year: You have written and launched high-performing global campaigns that have fundamentally shifted consumer perception and driven record-breaking product adoption. Your frameworks have up-leveled the strategic writing output of the NYC studio delivering campaigns that are Outrageously Extraordinary.

Why SharkNinja

SharkNinja is an innovative global powerhouse behind two multi-billion-dollar brands Shark and Ninja. We were proudly named to TIMEs List of the 100 Most Influential Companies and we are growing at an unprecedented pace.

• The NYC Hub Experience: You will be based in our newly opened custom-built 14000-square-foot Creative Design Hub at 41 Madison Avenue. Its an open-concept highly flexible studio complete with a dedicated Content Creation Suite a Design Prototype Studio and panoramic views of Manhattanbuilt explicitly to fuel spontaneous collaboration and cutting-edge design.

• An AI-Native Culture: We dont run from the future; we build it. We actively expect and empower our creative teams to use modern tools to remove mechanical friction and move faster freeing you up to focus on pure high-concept creative genius.

• Limitless Impact and Velocity: We are a flat product-led company that rewards execution and bold thinking. If you have a breakthrough idea and the drive to make it happen there is zero red tape to stop you. We support our associates in taking massive ownership and experiencing true career acceleration.