Sr. Brand Manager

Who We Are:

WHY Brands Inc. a parent company of Munchkin Inc. focuses on creating incubating and growing the next generation of consumer lifestyle brands. Founded in 1990 Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children mothers and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target Walmart and Amazon and has global distribution in over 50 countries. With over 375 patents under our belt and over 250 international product and brand design awards we continue to create solutions that leave our customers asking how did I ever live without this Innovation is the core of our company DNA and has been driving our designs for over 30 years! Recognized as #8 on Americas Most Innovative Companies list by Fortune Magazine innovation is the core of our company DNA and has been driving our designs for 30 years!

We lead with our core values and believe that investing in the community is our responsibility.â We create opportunities for every childs potential and well-being through the Radiant Colors program work to create a sustainable future and in partnership with the International Fund for Animal Welfare have committed to animal conservation.â

There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey and you could be the next influential leader to play a key role in driving enormous customer-centered value and growth.â â

Position Summary:

Reporting directly to the Sr. Director Product Marketing the Senior Brand Manager - Maternal Health is responsible for shaping the portfolio strategy and future growth agenda across the Munchkin Maternal Health business including breastfeeding accessories and lactation support and expanding subcategories within Maternal Health. This role combines category leadership consumer and market intelligence long-range planning product strategy and innovation development to identify where Munchkin should play how we can win and which products platforms and brand equities will drive profitable growth.

The role will lead three-year category and portfolio planning uncover whitespace opportunities recommend product concepts and features and guide innovation from opportunity identification through commercialization in partnership with Product Development Engineering Compliance/Regulatory Brand Marketing Sales Commercial Planning and Digital Commerce. The Senior Brand Manager will be expected to understand the business deeply make clear strategic recommendations and translate the needs of mothers into a prioritized product roadmap brand-building agenda and actionable plans. This role owns product and portfolio strategy; Brand Marketing owns brand/subbrand positioning consumer demand generation campaign development and integrated communications.

What Youll Do:

• Own the three-year strategy and annual category plans for Maternal Health translating enterprise growth objectives consumer needs market dynamics and business performance into clear portfolio priorities across breastfeeding pumping lactation and postpartum care.
• Develop a deep understanding of women and mothers across the full maternal health journey including pregnancy breastfeeding pumping and postpartum recovery.
• Use consumer research social listening professional and clinical perspectives trend intelligence retailer insights and category data to identify unmet needs and opportunities for growth.
• Lead portfolio architecture and assortment strategy across durables consumables and class I and II medical devices including defining the role of each category product line and platform; identifying gaps; and recommending where Munchkin should invest renovate extend or exit.
• Identify size and prioritize product and innovation opportunities. Build compelling business cases that articulate the consumer problem target user market opportunity competitive context product proposition financial potential regulatory considerations risks and strategic rationale.
• Lead the innovation pipeline from opportunity identification through commercialization partnering with Product Development Engineering Compliance/Regulatory Operations Sales and suppliers to ensure concepts are desirable feasible differentiated compliant and commercially viable.
• Define product strategy and requirements including consumer benefit product features usability claims direction evidence needs regulatory pathway pricing architecture pack configuration channel strategy and success measures. Ensure product decisions remain grounded in a clear consumer need and business opportunity.
• Lead cross-functional stage-gate and project review processes for Maternal Health innovation. Establish milestones decision criteria risks and owners; surface tradeoffs early; and maintain momentum from concept through launch readiness across products with different development and regulatory requirements.
• Develop and recommend pricing pack-price architecture cost margin and channel strategies in partnership with Commercial Planning Finance Sales and Operations. Use these inputs to optimize portfolio productivity and profitable growth.
• Build and strengthen a Maternal Health brand or sub-brand within the Munchkin masterbrand. Define the role of the brand in the broader portfolio clarify brand architecture and equity and ensure product platforms and innovation reinforce a coherent trusted and differentiated maternal health proposition.
• Partner with Brand Marketing to translate product portfolio and brand strategies into distinctive positioning messaging launch architecture and go-to-market plans. Provide the strategic product and brand story while Brand Marketing leads demand generation and integrated campaigns.
• Partner with Sales Retail Marketing and Digital Commerce to ensure product strategies address retailer and channel needs including assortment distribution shelf and digital shelf requirements content needs and channel-specific opportunities across Walmart Target Amazon DTC TikTok Shop and other emerging channels.
• Monitor business performance and competitive activity across the Maternal Health portfolio. Diagnose changes in revenue units distribution velocity share margin reviews and channel performance and recommend actions to improve portfolio health.
• Manage external partners and vendors as appropriate including research agencies design partners consultants clinical or medical advisors licensing partners suppliers and contract manufacturers. Establish clear objectives manage budgets and timelines and hold partners accountable for results.
• Create clear decision-ready presentations and recommendations for senior leadership. Communicate complex consumer product regulatory and financial inputs with sound judgment a clear point of view and an understanding of the implications for mothers the portfolio and the business.
• Manage coach and develop direct report(s) including setting clear expectations providing meaningful feedback creating growth opportunities and retaining high-performing talent.
• Lead cross-functional teams through influence clarity accountability and strong project leadership.
• Other duties may be assigned.

Bring It:

• 8 years of prior brand management product strategy category management innovation or related marketing experience including demonstrated experience directly managing and developing high-performing team members.
• Experience across durable products consumables and medical devices strongly preferred with the ability to navigate different development compliance/regulatory and commercialization requirements.
• Demonstrated experience building a brand or sub-brand within a larger masterbrand organization including defining brand architecture equity positioning or a differentiated consumer proposition.
• Demonstrated experience leading three-year planning portfolio strategy innovation pipelines or new product development from opportunity identification through launch.
• Experience working cross-functionally with Product Development Engineering Design Quality Compliance/Regulatory clinical or medical partners Operations contract manufacturers and external vendors.
• Strong commercial and analytical skills including the ability to use consumer research market data POS competitive intelligence financial inputs and trends to make decisions.
• Experience developing product positioning claims direction pricing pack architecture channel strategy business cases or commercialization recommendations.
• Undergraduate university degree required; MBA or advanced degree preferred.
• Strong organizational analytical communication presentation and writing skills.
• Proven ability to manage and develop high performers lead through influence and work independently in a lean fast-moving environment.

We Got You Covered!

As a Great Place to Work Certified company we are committed to offering the best to our employees.â We offer a comprehensive benefits package that includes medical vision dental prescription drug coverage life insurance wellness benefits generous employer-matched 401(k) plan Paid Childcare Leave among other benefit plans.â Our total rewards are top of market and include competitive salary bonus and opportunities to earn equity. âWe focus on supporting employee development and growth.â

We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.

To give our people flexibility we offer hybrid work environment. Munchkins Hybrid Schedule is where an employee works in the office on Monday Wednesday and Thursday and remotely on Tuesday and Friday.

Employees enjoy an annual weeklong global office closure giving our people an extra chance to recharge.

Salary range: $150000 - $170000

To learn more visit us atâ.

Munchkin welcomes and values what makes everyone unique.â Were proud to be an equal opportunity and affirmative action employer. All hires for our team are based on qualifications merit and business needs. We recruit employ train and promote regardless of race color religion disability sex sexual orientation gender identity national origin age veteran status genetic characteristic or any other protected status.

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Required Experience:

Senior IC