Sr. Brand Manager, OPI

Position Title: Sr. Brand Manager OPI - Innovation

Location: Calabasas CA

Reports to: Senior Director Wella Retail Brands

Scope: OPI

ABOUT THE WELLA COMPANY

Together WE enable individuals to look feel and be their true selves.

Wella Company is one of the worlds leading beauty companies comprised of a family of iconic brands such as Wella Professionals Clairol OPI Nioxin and ghd. With 6000 employees globally and presence in over 100 countries Wella Company and its brands enable consumers to look feel and be their true selves. As innovators in the hair and nail industry Wella Company empowers its people to delight consumers inspire beauty professionals engage communities and deliver sustainable growth to its stakeholders.

For additional information about Wella Company please visit .

THE ROLE

We are looking for a Sr. Brand Manager OPI - Innovation to lead the US innovation and portfolio strategy ensuring OPI has the right pipeline the right level of support and flawless readiness to deliver sustainable growth.

The Sr. Brand Manager OPI - Innovation owns the US innovation and portfolio agenda across collections artificial nails treatments and other newness. This role is the primary US market voice to Global Product Marketing and the category Trade Marketing team translating consumer category retailer and financial needs into a prioritized multi-year pipeline. The role owns initiative sufficiency business cases launch readiness asset creation stage-gate approvals US representation and US market requests for new items. The role partners closely with the Sr. Brand Manager OPI - Activation who determines how the total brand shows up in market and ensures each innovation has a clear strategic role compelling proposition and support level aligned to its revenue ambition.

In this full-time role you will report to the Senior Director of Wella Retail Brands.

KEY RESPONSIBILITIES

Innovation & Portfolio Strategy

Own the US innovation and portfolio strategy defining the role of collections artificial nails treatments core franchises and whitespace opportunities in delivering brand and business growth.

Translate US consumer category competitive retailer and channel insights into a prioritized multi-year innovation pipeline and clear requests to Global Product Marketing.

Assess portfolio mix productivity cannibalization incrementality price-pack architecture and sources of volume to recommend where OPI should expand renovate simplify or exit.

Identify and develop whitespace opportunities and new revenue pools building evidence-based business cases and aligning cross-functional partners around the recommendation.

Ensure the innovation pipeline is consistent with OPI brand strategy professional authority color leadership and long-term growth platforms.

Initiative Ownership & Launch Readiness

Own initiative launches into the US market including collections and newness including artificial nails from early concept through market launch and post-launch learning.

Lead initiative sufficiency: confirm the pipeline claims assets assortment pricing distribution support and timing are strong enough to deliver the net revenue ambition.

Own US launch readiness including market requirements asset creation global IMP alignment timeline management and resolution of risks or gaps.

Gather input from Sales Trade Marketing Finance Education Supply Commerce and Activation then communicate one clear US point of view to Global Product Marketing.

Lead USLT and Finance alignment and approval for IMP and stage-gate decisions with transparent assumptions risks investment needs and expected returns.

Project-manage gap-closing work when the global pipeline is insufficient including base-business programs gifting retailer-custom initiatives and requests for additional newness.

Commercialization & Cross-Functional Leadership

Serve as the primary US contact for Global Product Marketing and category Trade Marketing on innovation strategy initiative development and commercialization.

Partner with the Sr. Brand Manager - Activation to define the strategic role target proposition proof points and recommended support level for every priority launch.

Evaluate distribution whitespace and retailer-specific opportunities balancing scale complexity margin and brand equity.

Build concise launch narratives and senior-leadership recommendations that connect consumer need category opportunity financial value and execution requirements.

Establish disciplined post-launch reviews and feed performance learning back into future pipeline support and portfolio choices.

SUCCESS MEASURES

Innovation revenue contribution and incrementality

Portfolio mix health productivity and profitability

White-space pipeline and new revenue creation

On-time launch readiness and stage-gate quality

Innovation support aligned with net revenue ambition

Operational efficiency and process adherence

The Sr. Brand Manager performs other tasks as designated by the Senior Director of Wella Retail Brands.

QUALIFICATIONS

Essential:

Bachelors Degree in Marketing Communications Business or a relevant field.

8 years of relevant marketing experience; CPG beauty or omnichannel brand experience preferred.

Demonstrated ability to turn consumer category financial and performance data into clear business recommendations.

Strong commercial acumen including experience with budgets P&L drivers investment choices and senior-leadership communication.

Proven cross-functional leadership and ability to influence global local commercial and agency partners without direct authority.

Strong ownership accountability and bias to action; able to simplify complexity make decisions and deliver through others.

Excellent written and verbal communication with the ability to tailor concise compelling messages for different audiences.

Digitally savvy and passionate about beauty culture consumers and retail.

Highly proficient in Microsoft PowerPoint Excel Word and related tools.

Key competencies:

Speed: Quickly assesses situations makes informed decisions and drives execution to capture market opportunities.

Simplification: Distills complex inputs into clear choices priorities roles and actions.

Accountability: Owns outcomes not only tasks and creates clarity for partners on decisions and commitments.

Intensity: Brings focused energy to the highest-impact work and follows through until business results are delivered.

EEO OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race religion color national origin age genderdisability sexual orientation gender identity gender expression marital status veteran status or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process to perform essential job functions and/or to receive other benefits and privileges of employment please contact us at: strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills abilities experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location experience skills and in comparison to internal incumbents currently in similar roles. Pay Range: $120000 $150000 salary per year. The range listed is just one component of Wella Companys total rewards package for employees. Other rewards may include annual bonus plan or variable pay depending on the addition Wella Company provides a rich variety of benefits to employees including health insurance life and disability insurance 401(k) retirement plan paid holidays and paid time off (PTO).

NOTICES

All qualified applicants will receive consideration for employment without regard to race color sex sexual orientation gender identity religion national origin disability veteran status or other legally protected status.

If you need assistance and/or a reasonable accommodation due to a disability during the application process please email . This email account will not respond to inquiries regarding the status of a candidates application.

Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Information regarding your rights: Know Your Rights and Pay Transparency Nondiscrimination Provision.