Sr Associate, Toy Marketing, Dolls

The Opportunity: 

The Portfolio Dolls team is seeking a Sr. Marketing Associate to bring incredible properties like KPop Demon Hunters Disney Princess Frozen and Wicked to life with our iconic dolls. As a member of our Global Brand Team youll partner closely with licensors and cross-functional teams across Mattel to create the product line drive business strategy and develop strong marketing assets for an exciting and fast-paced portfolio.

What Your Impact Will Be: 

• Support team in gaining buy-in across all levels and with licensors as well as executional commitment from internal partners to activate across key markets and key lines of business
• Contribute to development of 3 5 year toy product roadmaps balancing innovation and refresh cycles
• Support the toy pricing architecture and competitive positioning decisions through market analysis and business recommendations
• Work closely with the Product Design Packaging and Development teams to bring compelling toys to market on time and on budget backed by Consumer Insights
• Prepare competitive analyses tracking consumer trends and brand performance to identify key opportunities in the market
• Collaborate with Associate Marketing Manager to report on toy business performance (revenue margin SKU productivity)
• Partner with Brand Marketing to develop storytelling for global marketing campaigns and assets
• Facilitate relationship with licensors by developing strategic communications and maintaining key planning materials to support timely decision-making
• Coordinate key product development activities including sample requests asset distribution and licensor meeting logistics to support cross-functional alignment and on-time execution
• Present with confidence to drive brand strategy and products

Qualifications :

What Were Looking For: 

• 2 years experience in marketing preferably in product development
• Ability to comfortably collaborate with creative engineering and manufacturing teams
• Excellent at storytelling presentations and influencing leadership. Strong PowerPoint creation and presentation skills proficiency in Outlook Word and Excel
• Ability to leverage analysis and insights to support product recommendations and distribution strategies
• Highly organized independent and detail-oriented with strong follow-up skills
• Strong time management planning and project execution skills
• Strong interpersonal skills with the ability to build solid collaborative relationships

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattels Talent Community and start receiving exciting updates about our company our employees and our culture. Also interested in signing up for job alerts Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:
This role is an in-office role Monday-Thursday and work from home on Fridays. We embrace a flexible work model designed to empower a culture of growth optimism and wellbeing where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility our focus is to optimize performance and drive connection for moments that matter.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  of recruiting scams: Mattel will only contact you through official @ or @ email addresses and will never ask for payment or sensitive personal information during the hiring process.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.

The pay range for this position is between $92000 and $115000 annually. The pay range is indicative of projected hiring range however base pay will be determined based on a candidates work location skills and experience. Mattel offers competitive total pay programs comprehensive benefits and resources to help empower a culture where every employee can reach their full potential. 
 

Videos to watch:
The Culture at Mattel
Corporate Philanthropy

Remote Work :

No

Employment Type :

Full-time