Sr Associate, Marketing Tech & Automation

Founded in 2013 Home Chef is the leading meal solutions company with both a retail and online presence. Available online at in retail at more than 2100 Kroger grocery stores Home Chef is committed to inspiring and enabling more people to cook simple delicious meals no matter how busy they are.

In 2023 Home Chef introduced a new brand Tempo! Tempo features a rotating selection of ready-to-heat meals delivered directly to your door. These meals are better-for-you versions of familiar favorites designed to save you time and reduce stress while maintaining a healthy lifestyle. Our Tempo menu includes options that are protein-packed fiber-rich calorie and carb conscious keto-friendly and dietitian-approved.

Similar to our recipes we recognize that variety is the spice of life and therefore our employees also bring their uniqueness and color to our fantastic team. Were eager to work with humble team players and pragmatic next-level thinkers to innovate on Home Chefs offerings.

We are looking for a Sr. Associate of Marketing Technology & Automation to support the technology data automation and technical execution capabilities that power our customer lifecycle marketing close partnership with the Lifecycle Marketing team you will help translate marketing strategies and campaign requirements into scalable technically sound solutions across our marketing technology ecosystem.

Youll work closely with the Manager of Marketing Technology & Automation in a highly hands-on technical role focused on building maintaining validating and troubleshooting lifecycle marketing campaigns across email SMS and push throughout the customer lifecycle including leads and activation retention and loyalty and re-engagement and winback.

The ideal candidate combines strong marketing automation and tactical execution skills with a deep interest in marketing technology data and automation. You are highly detail-oriented and operationally disciplined comfortable working in marketing technology platforms and thrive on solving technical and executional challenges. You will serve as a technical subject-matter resource for Lifecycle Marketing helping marketers bring campaigns to life through data technology automation and scalable platform solutions.

Detailed Responsibilities

Campaign Enablement

• Partner closely with the Lifecycle Marketing team to translate campaign strategies briefs and requirements into executable campaigns leveraging marketing technology platforms and data solutions as needed.
• Develop and troubleshoot complex multi-step automations and/or journeys including decision rule logic wait conditions data extension targeting audience filters re-entry rules and cross-channel messaging.
• Build edit and maintain highly dynamic email templates content modules and assets using HTML & CSS as well as AMPscript conditional logic fallback handling personalization loops and lookups.
• Troubleshoot ESP campaign setup and execution issues escalating more complex technology or data issues as needed.

Data & Audience Operations

• Execute day-to-day activities within the CDP to ESP pipeline including audience creation & segmentation flow creation scheduling testing and deployment.
• Partner with the Lifecycle Marketing team to leverage CDP capabilities with customer data to support targeting personalization and lifecycle marketing strategies within the ESP.
• Support the ongoing maintenance of segmentation flows and other operational assets.
• Document technical processes campaign architecture platform best practices and operational workflows to improve team scalability and knowledge sharing.

Technical Quality Assurance & Campaign Validation

• Own technical QA for lifecycle marketing campaigns including Salesforce Marketing Cloud pre-send validation audience validation render testing link testing personalization checks automation testing and journey verification.
• Test and validate triggered communications customer journeys automations and cross-channel campaign experiences prior to launch.
• Investigate unexpected campaign behavior data discrepancies automation failures and other technical issues partnering with Data or other teams as needed.
• Establish and maintain operational QA processes and best practices that improve campaign accuracy reliability and scalability.
• Provide technical guidance and support to Lifecycle Marketing throughout campaign development and execution.
• Provide cross-functional support for external stakeholder teams leveraging SFMC reporting requests and platform administration.

This position requires 0% travel

Qualifications

The requirements listed below are representative of the knowledge skill and/or ability needed for this role. Reasonable accommodations may be made to enable individuals with disabilities.

• 3 years of hands-on experience in marketing automation executing lifecycle marketing campaigns.
• Strong experience building event-driven customer journeys using behavioral triggers customer data audience segmentation and multi-channel automations.
• ESP experience Salesforce Marketing Cloud or major enterprise ESP.
• Basic SQL knowledge for validating customer data.
• Strong understanding of email marketing fundamentals and lifecycle marketing best practices.
• SFMC Marketing Cloud Engagement Specialist Certification.
• Strong AMPscript knowledge for dynamic content setup and A/B testing.
• Experience with a Customer Data Platform (CDP); Simon AI is a big plus.
• Experience using Figma in collaboration with Lifecycle & Creative teams.
• Familiarity with email testing platforms such as Email on Acid.
• Completion of a four-year degree program in a related field

To view the California Applicant Noticeclick here