Sr. Associate Brand Manager NutriGrain & Special K

Job Description:

Who are we

Accelerator a global Division of Mars Snacking is on the front line of unlocking growth across high-potential categories and brands to fuelwhatsnext for to both emerging and enduring brands including KIND TRÜ FRÜ NATURES BAKERY RXBAR EGGO POP-TARTS and RICE KRISPIE TREATS. Combining the scale of Mars with the agility of a start-up ourDivisionhas the ambition to accelerate the future of snacking by delivering products consumerslove today discovering category-shaping innovations for tomorrow and developing entrepreneurial teams whose impact will last for generations.

Werelooking for passionate talent who dare to dream big agile collaborators who talk straight and decide fast and driven performers with a growth part of Mars while also building something boldly different. If this inspires and energizes youyouvefound the right place where you can do cool things with fun people for one of the biggest snacking companies in the world!

What Are We Looking For

We are looking for a growth-minded marketer with a passion for shaping brands and strong general management skills to join us as an Associate Brand Manager. Bring your self-starting mindset and leadership skills to play a key role in advancing an iconic portfolio of brands.

This role supports Nutri-Grain and Special K reporting to the Sr. Brand Manager. Youll drive growth in the dynamic better-for-you bar category by delivering best-in-class full-funnel marketing and commercial plans while also supporting key day-to-day business needs and strategic initiatives.

Qualifications

• Bachelors degree in marketing or related field MBA is an asset

• 2 years of experience in brand management CPG marketing or related field

• Demonstrated strength in leveraging marketing competencies and strategic insights to inform brand strategy / action plans

• Strong data driven analytical skills financial proficiency and experience managing a budget

• Familiarity with brand positioning innovation and project leadership commercial strategies

Key Responsibilities:

• Serve as a leader / partner with cross-functional counterparts such as Innovation Finance Sales R&D Media Supply Chain Insights and others to deliver against business objectives.

• Develop brand and innovation strategies partnering with the Brand Manager and cross-functional teams to analyze the business and transform consumer category and business insights into action plans to deliver business.

• Lead consumption and in market brand analysis to diagnose understand and communicate business drivers and performance.

• Lead full funnel budget tracking and prioritization across full funnel tactics in support of full funnel media strategies and commercial priorities.

• Support key marketing initiatives including social influencer national media and omni-channel activations in partnership with agency teams while analyzing business performance to generate actionable insights that inform strategy.

• Lead the commercialization of ideas that support key business objectives applying your project management skills to balance multiple initiatives with the support of your business partners.

• Protect and strengthen each brands positioning identity and distinctive assets while ensuring consistent relevant execution across consumer and customer experiences.

• Champion your brand with a proactive externally minded approach anticipating key next steps providing recommendations and operating with a bias for action.

What can you expect from Mars

• Work with diverse and talented Associates all guided by the Five Principles.

• Join a purpose driven company where were striving to build the world we want tomorrow today.

• A strong focus on learning and development support from day one including access to our in-house Mars University.

• An industry competitive salary and benefits package including company bonus.

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The base pay range for this position at commencement of employment is between the range listed below however base pay offered may vary depending on multiple individualized factors including but not limited to job-related knowledge skills and total compensation package for this position will include variable pay medical and dental benefits participation in 401k plan and paid time off of participation in these benefit plans will be provided if an applicant receives an offer of employment.