SQLBI Developer Lead Audience Strategy for Target Offers
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Job Summary
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MUST HAVE Audience Creation experience. We are trying to fill this.
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They want someone with experience performing either strategic digital analysis financial analysis or business intelligence/marketing analytics highly preferred.
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Experience analyzing consumer behavior and optimization of consumer experiences.
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This is covering for a maternity leave (2 months before and 3 months for maternity leave).
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5 years of experience customer focused Data analysis with strong SQL.
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Needs to be strong at A/B testing.
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Use data exploration to guide A/B testing recommendations for future segmentation and personalization strategies.
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Analyze the results of any A/B tests using statistical methods to determine statistical significance and identify trends and patterns in the data.
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Data modeling - will not be building it but needs experience on how to use it.
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The overall goal of this team is to drive strong customer engagement through relevant personalized content in our digital marketing efforts.
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In this role you will develop a deep understanding of who our customers are and how to meet their needs to help drive incremental direct business.
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You will achieve this through exploratory data mining to uncover new opportunities for personalization.
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Use data analysis tools such as Excel and Power BI.
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Conduct end-to-end exploratory data analysis for large data sets from a wide range of data sources and define data parameters according to ETL logic.
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Experience in travel/leisure hospitality preferred.
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Experience with email marketing preferred.
