Social Media Specialist

Supervision

Reports to: Social Media Manager

Come grow with us!

Working at ViewSonic is a unique opportunity to do rewarding meaningful high-visibility work for a global leader in visual technology. At ViewSonic we are celebrating over 3 decades of excellence carrying on the same entrepreneurial spirit and innovation weve had since 1987. Our brand and products are well-known throughout the industry. As a result we are growing quickly and are looking for energetic motivated team members to expand our nest.

Your Role and Impact

The Social Media Specialist plays a key role in growing ViewSonics social media presence through social-first content development publishing community engagement creator partnerships real-time marketing and performance analysis. Working across corporate commercial education and consumer initiatives this role partners closely with the Social Media Manager internal marketing teams and regional and global stakeholders to translate campaigns product stories events customer successes and industry trends into compelling social content. The ideal candidate combines strong creative instincts with analytical thinking and understands how to develop content specifically for social audiences rather than simply adapting traditional marketing materials. This individual should be an excellent writer a proactive collaborator and someone who can move comfortably from content ideation to execution to performance recommendations. This role will have a particular emphasis on social content development and audience growth while also supporting broader channel operations and community engagement as part of a collaborative social media team.

Day to Day Responsibilities

• Develop social-first content concepts aligned with ViewSonic campaigns products customer stories events partnerships and relevant cultural or industry moments.
• Write and develop compelling social copy creative briefs and content concepts for formats including static posts carousels short-form video interviews product demonstrations and event content.
• Support the Social Media Manager in executing the social editorial strategy and translating broader marketing priorities into platform-appropriate content.
• Own assigned social campaigns content programs and initiatives from concept development through publishing optimization and performance analysis.
• Maintain a strong understanding of LinkedIn and other major social platforms adapting content based on audience behavior platform best practices and emerging formats.
• Help develop and expand ViewSonics short-form video presence across platforms such as YouTube Shorts Instagram Reels and other relevant channels.
• Collaborate with creative teams product marketing vertical marketing public relations digital marketing and other stakeholders to identify and develop strong social storytelling opportunities.
• Support creator and influencer marketing programs including creator identification outreach campaign coordination content review activation and performance reporting.
• Participate in live and real-time social coverage of trade shows events product launches customer activations and other relevant moments.
• Monitor social conversations audience sentiment competitor activity platform trends and relevant industry discussions to identify content engagement and real-time marketing opportunities.
• Support community engagement by responding to comments mentions tags and relevant conversations in a timely and brand-appropriate manner.
• Surface meaningful customer community and industry feedback to the appropriate internal stakeholders.
• Analyze channel campaign and content performance to identify what is driving changes in reach engagement audience behavior and other relevant business outcomes.
• Translate social performance data into specific recommendations for future content campaigns formats and platform activity.
• Identify opportunities to test new content formats creative approaches platform capabilities and social media tactics.
• Partner with the Advertising team on paid-social amplification creative testing campaign learnings and opportunities to extend high-performing organic content.
• Maintain organized publishing workflows documentation campaign assets and editorial calendars in partnership with the broader social media team.
• Collaborate with regional and global marketing teams to adapt campaigns and content for social audiences while maintaining consistency with ViewSonics brand and strategic priorities.
• Attend periodic evening meetings with ViewSonics global marketing team in Taipei as business needs require.

Your Profile

Required Qualifications

• 2 years of professional experience in social media marketing content marketing digital marketing or a related role.
• Bachelors degree or equivalent relevant professional experience.
• Strong portfolio or examples demonstrating social media content campaigns copywriting channel management or related work.
• Exceptional writing editing and communication skills with the ability to adapt messaging for different audiences platforms and content formats.
• Strong understanding of social-native content and how user behavior creative formats and platform conventions differ across social channels.
• Demonstrated familiarity with LinkedIn and other major social media platforms.
• Experience developing or contributing to visual video carousel and other social content formats.
• Ability to analyze social media performance and turn data into clear observations and actionable recommendations.
• Strong organizational and project-management skills with the ability to manage multiple campaigns stakeholders and deadlines simultaneously.
• Ability to work both independently and collaboratively in a fast-moving marketing environment.
• Strong attention to detail and sound judgment when representing a brand publicly.
• Curiosity about emerging social platforms content formats audience behavior and digital trends.

Preferred Qualifications

• Experience developing content for B2B technology education or consumer technology brands.
• Strong experience with LinkedIn content development and audience growth.
• Experience developing concepts for short-form video including YouTube Shorts Instagram Reels or similar formats.
• Experience working with creators influencers partners or brand ambassadors.
• Experience with social listening community management or real-time social engagement.
• Experience supporting social coverage for trade shows live events product launches or customer activations.
• Experience working with cross-functional and/or global marketing teams.
• Familiarity with social media analytics reporting platforms and digital analytics tools.
• Experience using social media management and publishing platforms.

Whats in it for you:

• Medical Dental and Vision insurance options
• 401k with company match
• Paid Time Off
• Company provided equipment

Work Environment & Requirements

• Office Presence: Hybrid: 3 days in office 2 days local offsite
• Environment: Normal office conditions.
• Physical Effort: Work requires infrequent physical demands
• Hazards: Negligible little or no exposure to hazards

At ViewSonic our mission is to provide excellence in visual experience by combining products solutions and ecosystem developments. We celebrate and support diversity and are committed to creating a respectful and inclusive environment for all employee-partners. ViewSonic does not discriminate on any basis covered by appropriate law and all employment is decided based on qualifications merit and business needs.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities duties and requirements.

Required Experience:

IC